Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Property portals dominate search. Your social channels sit empty. We change that—with content that builds community and converts.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nottingham real estate is a different game.
We’ve run Social Media here. We know what it takes.
Why Nottingham real estate agents lose deals to social media silence
Nottingham's 26,000+ SMBs are spending £1,900/month on average digital marketing, yet real estate agents are overlooking social media as a lead generation engine. With local SEO saturated by Rightmove and Zoopla, agents who build authentic social communities on Instagram, LinkedIn, and Facebook capture buyers before competitors see them. The market is shifting: buyers scroll social before they search portals. Your silence is costing you leads every week.
The 3 places Nottingham real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Zero organic social presence. All their competitors (larger high-street agencies) were visible on Facebook and Instagram with polished listings. This agency was losing first-time buyers and young professionals who discovered competitors through social before walking into a shop.
Built Instagram presence around neighbourhood lifestyle: behind-the-scenes content, buyer journey stories, local Lace Market features, and property walkthroughs as reels (higher engagement).
— Sarah M.
Agency Director
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
0
Monthly qualified leads from social · AFTER
8–12
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a thriving social presence that attracts qualified buyers, generates consistent inquiries, and positions you as the local real estate authority in Nottingham. Your community grows, your costs per lead drop, and your brand becomes the first name buyers think of when they're ready to move.
Social Audit & Strategy
We assess your current Nottingham real estate presence across Instagram, Facebook, and LinkedIn. We analyse your audience, competitor activity in your local market, and identify which platforms attract qualified buyers in your segments (first-time buyers, investors, relocators).
Content Calendar Build
We create a sustainable monthly content calendar aligned to your business goals: property showcases, neighbourhood guides, market insights, buyer education, and community stories. Each post is designed for your audience's behaviour and Nottingham's local market dynamics.
Content Production
Our team produces on-brand, high-quality content: property photography direction, lifestyle imagery, carousel posts, reels, and written copy that speaks to Nottingham buyers' pain points and aspirations. Video is optimised for each platform.
Community Management & Ads
We manage your daily presence: respond to comments, answer DMs, foster conversations. We also run targeted paid campaigns to expand your reach in Nottingham postcodes, retarget warm leads, and drive inquiries from high-intent audiences.
Reporting & Optimisation
Monthly performance reviews with detailed analytics: engagement, reach, follower growth, lead attribution, and ROI. We adjust strategy based on what's working, doubling down on high-performing content types and buyer segments.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham real estate brand
The median real estate client after 6 months
A free guide revealing exactly how top-performing agents in Nottingham are generating 8–12 qualified leads per month from social media—and how to do it yourself in 90 days.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from social media?
Most clients see their first social-generated inquiries within 6–8 weeks of launching a consistent content strategy. Within 3–6 months, social typically becomes a top-3 lead source. The timeline depends on your starting point (new audience vs. existing followers) and how aggressively you allocate budget to paid amplification.
Do we need to be on all social platforms (Instagram, Facebook, LinkedIn, TikTok)?
No. For real estate in Nottingham, Instagram and Facebook are your core platforms (87% and 79% effectiveness respectively). LinkedIn makes sense if you're targeting investor/B2B clients. TikTok works only if your target buyer is under 30. We recommend depth over breadth: master 2–3 platforms with consistent, high-quality content rather than spread yourself thin across five.
What if we don't have time to manage social daily?
That's exactly why you hire us. We handle daily community management (comments, DMs, engagement), content production, paid campaigns, and reporting. You focus on selling property. We manage your presence. You stay involved with monthly strategy reviews and quarterly planning—no daily burden required.
How much should we budget for social media marketing in Nottingham?
Nottingham agencies typically spend £900–£3,500/month on digital marketing overall. For social media specifically, we recommend £1,200–£2,500/month for a full-service package including content, community management, and paid ads. Smaller agencies can start at £800/month and scale. We're transparent about what each budget level delivers.
Will social media replace Rightmove and Zoopla?
No. Property portals will remain important for inventory visibility. Social media is different—it's where buyers discover agents, build trust, and explore neighbourhoods before they search portals. The most successful Nottingham agencies use both: portals for reach, social for relationship-building and early-stage lead capture. We integrate both into one cohesive strategy.
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