Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
The property firms closing 8+ deals per month aren't spending more on ads — they're capturing high-intent searches in Maxvorstadt and Bogenhausen, qualifying leads before contact, and tracking which agents close deals from which campaigns.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Munich real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Munich real estate agencies waste €1.7M per year on unqualified lead generation and broken attribution across Google Ads and Meta
Munich's real estate market generates €28.4 billion in annual transaction volume with median property prices at €9,200/m² — 34% higher than Berlin. Yet 71% of Munich real estate agencies running Google Ads are bidding on broad terms like 'apartment Munich' and 'house for sale', competing on price rather than intent and location precision. The agencies winning in Munich paid media aren't outbidding competitors; they're micro-targeting high-intent searches in premium districts (Schwabing, Bogenhausen, Maxvorstadt) and qualifying leads through structured lead magnets before passing to agents.
The 3 places Munich real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads were bidding broadly on 'apartment Munich' and 'house buy Bavaria', generating 120 leads/month but only 8 deals/month (6.7% close rate). No tracking connected leads to closed deals, so the team didn't know which campaigns were valuable.
Restructured Google campaigns into district-specific intent tiers: 'apartment buy Bogenhausen' (high intent), 'house rent Schwabing' (qualified demand), 'property Munich' (broad, low-intent — paused)
— Sarah M.
Team Lead, Munich Premium Residential Sales
Read the full case study →BEFORE → AFTER
Monthly Deals from Paid Ads · BEFORE
8
Monthly Deals from Paid Ads · AFTER
17
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Munich real estate clients typically reduce cost-per-qualified-lead by 40–55%, increase lead-to-deal conversion rates from 8% to 16–20%, and establish clear visibility on which campaigns produce closeable deals. Most clients increase monthly deal volume by 6–12 transactions at flat or reduced ad spend.
Real Estate Paid Audit & Intent Mapping
We audit your Google Search, Meta, and YouTube campaigns — identifying wasted spend in low-intent keywords, missed high-intent opportunities in premium districts (Maxvorstadt, Schwabing, Bogenhausen), and broken attribution. Most Munich real estate accounts have 12–18 fixable issues.
Lead Qualification & Pipeline Tracking Setup
We implement lead-to-deal tracking (lead source → CRM → closed transaction), set up lead qualification workflows that pre-qualify buyers/sellers before agent handoff, and establish UTM tracking that connects every ad to actual pipeline impact. This is the foundation of profitable real estate paid media.
Campaign Restructure by District & Intent
We rebuild campaigns around high-intent, high-value keywords in your top districts — separating 'ready-to-move apartment rent' from 'exploring options', implementing district-specific bid strategies, and layering audience targeting on property type (apartment/house), buyer vs renter, and location intent.
Meta Lead Gen & YouTube Creative Optimization
We build and test Meta Lead Gen campaigns with pre-qualification questions that filter for serious intent (buy/rent timeline, budget range, location priority). On YouTube, we run pre-roll targeting property-related content (home design, renovation, finance channels) to capture research-stage intent.
Deal Attribution Reporting & Budget Allocation
Monthly reporting on true cost-per-qualified-lead, lead-to-deal conversion rate by campaign, and deal revenue attributed to each ad source. We recommend budget shifts based on actual deal velocity, not platform-reported metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Munich real estate brand
The median real estate client after 6 months
See how your Munich real estate campaigns compare to top-performing agencies — with district-level cost-per-lead benchmarks, deal attribution best practices, and the exact keyword strategy winning in Maxvorstadt and Bogenhausen.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Munich real estate agency spend on paid ads?
A meaningful programme starts at €4,000–€6,000/month. Below that, you won't generate enough leads to establish statistically significant conversion tracking. Most Munich real estate clients scale to €12k–€25k/month as they prove deal attribution and optimize toward highest-ROI districts.
Why are Google Ads CPCs so high in Munich?
Munich's real estate market is premium — median prices €9,200/m² vs €6,100/m² Berlin — and competition is intense. But higher CPCs are justified: Munich buyers and sellers have higher intent and close rates 2–3x higher than other German cities. It's not about spending more; it's about capturing high-intent, high-value searches in premium districts like Bogenhausen and Schwabing.
How do you track which ads produce actual deals?
We integrate your CRM with GA4 and implement UTM tracking on all ads, then connect lead records to agent outcomes (calls, viewings, offers, closures). This reveals which campaigns and keywords produce highest-velocity deals — so you can bid higher on winner keywords and cut losers.
What's the difference between cost-per-lead and cost-per-qualified-lead?
Cost-per-lead counts all form submissions; cost-per-qualified-lead counts only leads that meet your criteria (genuine buyer/seller, realistic timeline, relevant location). Most agencies optimize for volume; we optimize for quality. You might pay €35/lead but close 22% vs €22/lead at 5% close rate — volume is a vanity metric.
Do you recommend Google Search Ads or Meta Lead Gen Ads for Munich real estate?
Both — they capture different funnel stages. Google Search Ads capture high-intent (ready-to-move searches); Meta Lead Gen captures research-stage intent. Most Munich real estate clients allocate roughly 65% to Google Search and 35% to Meta, adjusting based on deal attribution data.
FREE · NO COMMITMENT · 48HR TURNAROUND