Built for Real Estate Brands That Have Outgrown Their Last SEO Agency.
Munich's explosive property market (€18,500/m² average in Maxvorstadt, €24,200/m² in Bogenhausen) creates intense search demand. The agents winning aren't the biggest firms — they're the ones with SEO authority in their districts.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Munich real estate is a different game.
We’ve run SEO here. We know what it takes.
2.3 million property searches happen in Munich every month — but 73% of agents rank on page 2 or below
Munich's real estate market is Germany's most competitive and highest-value. Average property prices have grown 12% year-on-year, and 81% of serious buyers now begin their search on Google rather than walking into agencies. Property hunters search for district-specific opportunities ('Schwabing 3-Zimmer Wohnung', 'Maxvorstadt Penthouse', 'Au-Haidhausen Einfamilienhaus') — not generic 'Munich properties'. Independent agents and small boutique firms with strong local SEO now outsell larger agencies in deal volume. The cost per qualified lead ranges from €45–€180 depending on property type and district.
The 3 places Munich real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing for Schwabing, Maxvorstadt, and Bogenhausen buyers against mega-agencies with large SEO budgets and brand recognition
Built 14 district and property-type landing pages: 'Makler Schwabing', 'Luxuswohnungen Bogenhausen', 'Neubau Maxvorstadt', 'Einfamilienhäuser Au-Haidhausen', etc.
— Thomas K.
Co-founder, Schwabing Immobilien
Read the full case study →BEFORE → AFTER
Monthly qualified property enquiries from organic search · BEFORE
8
Monthly qualified property enquiries from organic search · AFTER
42
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 9–14 months, your firm appears in the local pack and top organic results for 3–5 target districts, consistently generating 28–64 qualified property enquiries per month and closing 4–9 additional deals monthly (€1.2–€3.8M in annual deal value).
Munich Real Estate SEO Audit
We audit your website, GBP, portal presence, and local citation profile against the top 8 competing agents in your districts.
Technical Foundation & Local SEO Setup
Website speed, schema markup for property listings, GBP full optimisation, citation consistency across Immobilienscout24, Makler.de, Yelp DE, and local Munich directories.
District & Property-Type Content Build
We create 12–18 landing pages targeting each district (Schwabing, Maxvorstadt, Bogenhausen, Au-Haidhausen) and property type (Eigentumswohnungen, Einfamilienhäuser, Luxusimmobilien, Neubau).
Authority & Backlink Building
Munich real estate publication mentions, local business directories, buyer education content earning editorial backlinks from Munich lifestyle and property websites.
Lead Attribution & Monthly Refinement
Monthly reporting on rankings by district, organic traffic, qualified enquiries, and deal closures attributed to organic search.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Munich real estate brand
The median real estate client after 6 months
See how your agency compares to top-ranking competitors — and discover the 5 districts with highest search demand in Munich.
Median result across 12 real estate SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does real estate SEO cost for a Munich agency?
Munich real estate SEO retainers typically run €2,500–€7,200/month depending on number of target districts and property types. Our packages start at €2,200/month for single-district focus.
Which Munich districts have the highest search demand?
Schwabing, Bogenhausen, Maxvorstadt, and Au-Haidhausen generate 68% of all Munich property searches. Nymphenburg and Neuhausen rank 5–6. Search demand correlates with price and desirability.
How long before we see qualified property enquiries from SEO?
Most Munich real estate clients see first incremental enquiries within 70–100 days. Significant monthly volume takes 8–11 months to build.
Should we still use Immobilienscout24 and Makler.de if we build organic search?
Yes — but differently. Portals are lead sources; your website becomes a qualification and trust-building tool. Top agents use both strategically.
Can a small 1–2 agent firm compete with Engel & Völkers on Google?
Absolutely. You'll never outrank them on generic 'Munich properties', but you'll completely dominate them for 'Schwabing specialist', 'Au-Haidhausen boutique agent', 'luxury properties Bogenhausen' — the high-intent searches where you can actually win deals.
FREE · NO COMMITMENT · 48HR TURNAROUND