Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Social media marketing built for Munich real estate. Location-based visibility. Community engagement. Sales that compound.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Munich real estate is a different game.
We’ve run Social Media here. We know what it takes.
110,000 Munich SMBs compete. Your organic social strategy shouldn't.
Munich's luxury real estate market is crowded. Property portals (Immoscout24, Makler.de) capture 73% of initial searches, leaving your organic social presence invisible. Yet agents and developers who build consistent, location-focused community on Instagram, LinkedIn, and TikTok see 2.8x higher lead conversion rates. The gap isn't competition—it's strategy. Most Munich real estate businesses treat social as an afterthought. The ones winning treat it as their primary discovery channel.
The 3 places Munich real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong word-of-mouth, their Instagram had 340 followers and averaged 8 engagements per post. Their LinkedIn was inactive. 95% of leads came from property portals or cold calls. They wanted to be known as the 'Maxvorstadt renovation experts' but had no content proving it.
Built 5 content pillars: before-and-after renovations, neighbourhood market reports (supply/demand), client testimonials, agent team profiles, and monthly investment guides.
— Sebastian M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly qualified leads from social · BEFORE
1–2
Monthly qualified leads from social · AFTER
12
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable social media engine generating 8–15 qualified inquiries per month, a 45–60% reduction in cost-per-lead, and a defensible competitive advantage: a loyal, engaged community that follows you because they trust your neighbourhood expertise and market insights—not because they're hunting for a property today.
Audit your social baseline
We audit all your active accounts (Instagram, LinkedIn, TikTok, Facebook). We map posting frequency, engagement rate, audience composition, and competitor benchmarks specific to Munich real estate. We identify which neighbourhoods (Schwabing, Maxvorstadt, Altstadt) your content reaches—and where you're missing.
Build location-first content pillars
We develop 5 content pillars tailored to your market: property showcases, neighbourhood guides, market insights, client success stories, and behind-the-scenes agent/team stories. Each pillar targets a specific buyer stage and Munich geography. We define tone, style, posting cadence, and KPIs.
Create and publish 12 weeks of content
We produce 3–4 posts per week across Instagram, LinkedIn, and TikTok. High-quality photography, video reels, carousel posts, and captions optimised for Munich's real estate buyer psychology. We A/B test formats, hashtags, and posting times. Community management included (comments, DMs, engagement).
Launch paid amplification
Once organic content proves resonant, we launch geo-targeted paid campaigns on Instagram and LinkedIn. Budget: €1,200–€3,000/mo (adjustable). Audience: high-net-worth buyers in Munich metro, property investors, and lookalike audiences. We track every lead, every call, every inquiry back to the ad.
Measure, report, and scale
Monthly strategy calls. We review engagement, lead quality, cost-per-lead, and conversion rates. We adjust content pillars, posting times, and ad spend based on data. You receive a monthly dashboard showing exactly how social drives pipeline. By month 6, we identify your top 2–3 content formats and scale those.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Munich real estate brand
The median real estate client after 6 months
A 28-page guide showing exactly how top Munich agents and developers use Instagram, LinkedIn, and TikTok to generate 8–15 qualified inquiries per month—and reduce cost-per-lead by 45%.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until I see results from social media marketing?
Organic results (engagement, follower growth): 4–6 weeks. First qualified inquiries: 8–12 weeks. Full momentum and predictable lead generation: 4–6 months. We front-load content creation and strategy so you're not waiting; month 1 shows clear traction metrics.
What's the investment? How much should I budget for ads?
Strategy and content creation: €2,500–€6,000/month (agency fee). Paid media budget: €1,000–€3,000/month (you control spend; we optimise it). Total: €3,500–€9,000/month. ROI typically shows by month 3: clients average €18,000–€45,000 in attributable revenue per month by month 6.
Do you manage all platforms, or just Instagram?
We manage Instagram, LinkedIn, and TikTok (where it makes sense for your audience). Instagram is the priority for visual property content. LinkedIn drives investor and B2B inquiries. TikTok reaches younger buyer demographics. We choose based on your target market and test to find your best ROI.
What if I already have a social media presence? Is it too late to start?
No. We audit what exists, keep what works, and overhaul what doesn't. Most Munich real estate businesses have dormant accounts or inconsistent posting. We rebuild the narrative, boost posting frequency, and tap into existing followers. You'll see improvements within 6–8 weeks.
How do you measure success? What metrics matter?
We track: monthly follower growth, engagement rate (target: 4–7%), cost per inquiry (target: €75–€120), lead quality (measured by conversion to showing/offer), and revenue attribution (tracked via CRM). We ignore vanity metrics like total followers and focus only on metrics tied to your sales pipeline.
FREE · NO COMMITMENT · 48HR TURNAROUND