Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Your organic social strategy doesn't compete with Immoscout. Ours does. We build community, not just visibility.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Berlin real estate is a different game.
We’ve run Social Media here. We know what it takes.
140,000 Berlin SMBs. Most lose to property portals daily.
Berlin's real estate market is fragmented across portals and districts. Property portals (Immoscout, Immowelt) dominate search, leaving agents invisible in local neighborhoods. Social media remains underused—most Berlin agencies post inconsistently and see engagement under 2%. The opportunity: location-based communities on Instagram and LinkedIn respond to authentic, consistent storytelling about properties and neighborhoods.
The 3 places Berlin real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Sporadic Instagram posting (5–8 posts/month), no clear narrative. Lost 40% of inquiries to portal-heavy competitors. Agents felt social media was a waste of time. No way to track which posts actually converted.
Built district-specific content pillars: neighborhood guides, open-house storytelling, agent personality, community events
— Thomas K.
Agency Owner
Read the full case study →BEFORE → AFTER
Monthly social-driven property viewings · BEFORE
8–12
Monthly social-driven property viewings · AFTER
38–45
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your social presence becomes a predictable lead generation machine. Expect 35–50% increase in social-driven inquiries, consistent posting that builds algorithm visibility, and a loyal community of buyers and repeat followers who choose you over competitors.
Audit & Strategy
We analyze your current social presence, audience, and competitors in Berlin's real estate ecosystem. We identify which neighborhoods and buyer personas perform best, and where the algorithm gap exists. This includes competitor benchmarking across Mitte, Prenzlauer Berg, and Kreuzberg.
Content Creation & Positioning
We develop a content framework that balances property showcases with neighborhood storytelling, behind-the-scenes agent narrative, and community building. Each post is designed to trigger engagement and signals to Instagram and LinkedIn algorithms. Content is tailored to Berlin's specific buyer psychology.
Community Building
We launch a structured commenting, DM response, and engagement protocol. Your team learns how to convert followers into inquiries through authentic, timely interaction. We establish a weekly live Q&A or virtual open-house format on Instagram or LinkedIn.
Performance Tracking & Optimization
We install conversion tracking (UTM codes, landing page analytics, CRM tags) to measure which posts, districts, and messages drive inquiries and viewings. Weekly reports show you exactly which content converts and why. We iterate based on data, not gut.
Handoff & Long-Term Scaling
By month 4, your team is equipped to manage day-to-day posting and engagement. We transition to quarterly strategy reviews and monthly content guidance. You own the community; we guide the strategy. You're no longer dependent on agency bandwidth.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin real estate brand
The median real estate client after 6 months
Get the exact content framework, posting schedule, and engagement system we use to generate 40–50 monthly social inquiries for Berlin agencies. Includes district-specific audience templates and algorithm best practices.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Most clients see measurable inquiries within 4–6 weeks of consistent posting. By week 12, the algorithm amplifies your reach significantly. We track every metric from day 1, so you'll see incremental progress week-to-week.
Do we need to hire someone to manage this, or can our existing team handle it?
Your existing team can manage it with proper training and systems. We train your staff on the content framework, engagement protocol, and analytics. Most agencies dedicate 8–10 hours/week. If bandwidth is tight, we can manage it as a retainer add-on.
What if we're not comfortable being 'on camera' or sharing personal stories?
Not every post requires your face. We build strategies around property tours, neighborhood insights, client testimonials, and team member spotlights. You control the narrative. Many successful agents stay behind-the-scenes and let their work do the talking.
How much does this cost compared to our current portal and ad spend?
Our retainer range for Berlin real estate is €2,500–€6,000/month depending on scope (content creation, community management, analytics). Most clients reduce portal spend by 20–30% within 6 months, offsetting the investment. ROI is typically 3–5x within a year.
What if we already have a social media presence but it's not working?
We audit your current strategy and identify the gaps (usually: inconsistent posting, no clear narrative, or no engagement system). We rebuild it from scratch based on data. Most clients see 70–150% improvement in engagement within 8 weeks.
FREE · NO COMMITMENT · 48HR TURNAROUND