Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
The Berlin agents and property developers closing 40% more deals aren't getting more leads — they're getting higher-intent leads, disqualifying tyre-kickers early, and following up faster than agents spending twice as much.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Berlin real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Berlin real estate professionals waste €1.8M per year on unqualified lead traffic — and never know it
Berlin's real estate market moved €84 billion in transaction value in 2025, with property prices in Mitte and Kreuzberg rising 12–18% annually. Yet 71% of Berlin real estate professionals running Google Ads and Meta lead gen ads have no lead quality scoring, no call tracking, and no way to calculate actual cost-per-qualified-lead — they're optimising toward volume instead of conversion. The agents winning in Berlin paid media aren't generating more leads; they're converting a higher percentage of the leads they generate, because those leads are actually qualified.
The 3 places Berlin real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
No call tracking, no CRM integration, weak follow-up workflows (average 6-hour response time), and Meta lead forms capturing contact data without intent qualification — leads were going cold before the team even called back
Implemented CallRail call tracking and connected to Pipedrive CRM — immediately visible which campaigns and keywords produced actual appointments vs. noise
— Sarah M.
Owner, Berlin Real Estate Agency
Read the full case study →BEFORE → AFTER
Lead-to-Appointment Conversion · BEFORE
8%
Lead-to-Appointment Conversion · AFTER
42%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Berlin real estate clients typically reduce cost-per-qualified-lead by 45–62% and increase lead-to-appointment conversion from 12–18% to 35–52% — generating 2.5–4x more appointments at same or lower spend.
Lead Quality Audit & Call Tracking Setup
We audit your current Google Ads, Meta, and YouTube campaigns — then implement call tracking (CallRail, Invoca, or Aircall integration) and connect your CRM so every lead has a quality score. Most Berlin agents have zero visibility into which traffic sources actually produce appointments.
Geo-Targeting & Intent Layering
We rebuild campaigns with precise Berlin district targeting (Mitte, Prenzlauer Berg, Kreuzberg, Charlottenburg, Charlottenburg-Wilmersdorf, Tempelhof-Schöneberg) and layer intent signals — property type (Eigentumswohnung, Einfamilienhaus), buyer type (Käufer, Investor), and price range. Tight targeting reduces CPCs and improves quality.
Lead Scoring & Follow-Up Automation
We build lead scoring rules in your CRM (qualifying questions: budget, timeline, property type, ownership status) and connect to automated follow-up sequences — SMS, email, and task alerts that get your team responding to hot leads within 15 minutes.
Creative Testing & Landing Page Optimization
We test Google Ads headlines against district-specific copy (e.g., "Mitte Wohnungen von €280k" vs. broader messaging) and build property-type-specific landing pages. Meta creative focuses on social proof (recent sold/rented properties, testimonials) and urgency triggers that drive faster lead form submission.
Monthly ROI Reporting & Budget Allocation
We track cost-per-qualified-lead, lead-to-appointment conversion, and downstream revenue (deal value attributed to paid channels) — then recommend where to scale budget and where to pause. Real estate ROI is 6–12 month lag, so we track pipeline, not just conversions.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Berlin real estate brand
The median real estate client after 6 months
See how your real estate paid media performance compares to top-performing Berlin agents and developers — with cost-per-qualified-lead benchmarks, follow-up response time data, and the exact district-targeting strategies winning in Berlin's market.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Berlin real estate agent or developer spend on paid ads monthly?
A meaningful real estate paid media programme starts at €4,000–€6,000/month. Below that, algorithmic optimization on Google and Meta struggles. Most Berlin agents we work with scale to €8k–€18k/month within 4–6 months as cost-per-appointment improves.
Is Google Search or Meta better for Berlin real estate?
Google Search captures active intent (people already searching for properties) and generates higher-quality leads; Meta captures broad awareness and demand-creation. Winning Berlin real estate professionals typically allocate 65–70% to Google Search, 25–30% to Meta lead gen, and 5–10% to YouTube/display for top-funnel awareness.
How do you qualify real estate leads if they come from forms?
We implement phone tracking so every form submission logs a call; we build lead scoring rules in your CRM asking 4–5 qualifying questions (budget, timeline, property type, ownership status); and we integrate SMS/email alerts so your team responds within 15 minutes when intent is hottest.
Should we bid on competitor brand names in Google Ads?
Yes — competitor bidding in Berlin real estate is standard and profitable if your landing page is agency-specific (different agents, different listings, different value prop). Avoid bidding on competitor brand + negative keywords (e.g., "not their agency") — those are low-quality clicks. Focus on competitor + buyer intent (e.g., "Charlottenburg competitor agency alternative").
How do you measure ROI in real estate if deals close 6–12 months after the lead?
We track leads to appointments (fast feedback loop), then connect CRM pipeline to actual closed deals via unique source tags. Most Berlin agents see ROI clarity at 4–6 months; we also track "deal value attributed to paid source" so you can calculate long-term LTV per channel.
FREE · NO COMMITMENT · 48HR TURNAROUND