Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
78,000 SMBs compete locally. Most waste €4,500/month on untargeted ads. You won't.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Frankfurt real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Frankfurt real estate: portals win organically, paid wins deals
Frankfurt's real estate market is locked in a two-tier battle: property portals dominate free organic visibility, forcing every agent and brokerage into paid channels to capture high-intent buyers. The competitive density is extreme—finance, logistics, and trade fair sectors all demand premium property—but most local businesses run unmeasured, broad-reach campaigns with no location-based strategy. Paid marketing in Frankfurt real estate isn't optional; it's survival. The winners are those who treat every euro as an investment in location-specific, audience-segmented lead generation, not brand awareness.
The 3 places Frankfurt real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Monthly ad spend of €3,200 was generating 18 leads at €178 CPL; only 2–3 converted to viewings. Most leads were from outside Sachsenhausen or from investors shopping for yield rather than luxury homes. Social media presence was invisible: 1,200 followers, 0.3% engagement, no pipeline attribution.
Built hyper-local Google Ads campaigns with geo-fencing to Sachsenhausen and adjacent districts; segmented by property price tier (€500k–€1.5M, €1.5M+) and buyer intent (owner-occupier vs. investor).
— Maria S.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly lead cost · BEFORE
€178
Monthly lead cost · AFTER
€91
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 8–12 weeks, your cost per lead drops 35–50%, conversion rate climbs 2–3 points, and every euro is traceable to business outcome. You'll have a repeatably profitable paid marketing engine that scales with budget.
Market & Spend Audit
We map your current paid channels, analyse spend by platform, and identify where euros leak (geo-targeting, audience, creatives). In Frankfurt, this typically reveals 30–45% of budget wasted on non-local clicks. We benchmark your CPL, CTR, and conversion rates against Frankfurt real estate top performers.
Strategy & Audience Build
We define your ideal buyer persona (first-time buyer in Innenstadt, corporate relocating to Sachsenhausen, investor seeking yield, etc.). We layer location, demographics, income, and intent signals into audience segments. For real estate in Frankfurt, we map competitor presence, portal dominance zones, and underserved micro-markets.
Campaign Setup & Creative Production
We build Google Ads campaigns with geo-fencing to Innenstadt and Sachsenhausen, configure Local Services Ads if applicable, and create Meta retargeting campaigns. Creatives are produced in-house: property showcase ads, social proof testimonials, and educational content (e.g., 'Buying in Frankfurt: 5 mistakes investors make'). All assets point to optimised landing pages.
Launch, Test & Optimise
Campaigns go live with conservative daily budgets. We monitor click quality, landing page behaviour, and conversion funnels in real time. Within 2 weeks, we identify top-performing creatives, audiences, and placements. We pause underperformers, scale winners, and refine landing pages based on user behaviour. This is where CPL typically drops 20–35%.
Scaling & Continuous Improvement
Once we've established a profitable unit (e.g., €110 CPL with 6.5% conversion), we increase daily budgets by 15–20% weekly while testing new audience segments and retargeting angles. We introduce A/B tests on landing page copy, call-to-action buttons, and form fields. Attribution is tracked end-to-end: ad click to inquiry to scheduled viewing to offer.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Frankfurt real estate brand
The median real estate client after 6 months
A data-driven analysis of your current ad spend, competitive position, and lead quality. See exactly where your euros leak and what your top-performing competitors are doing differently.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Expect measurable improvements (CPL reduction, improved conversion rate) within 2–3 weeks. Full optimisation takes 8–12 weeks. Fast gains come from pausing underperforming campaigns and scaling winners; longer-term wins come from testing new audiences, creatives, and messaging.
What if we're already spending €4,500+ monthly on paid ads?
Higher spend often means bigger waste. Most businesses default to broad geographic targeting and generic creatives. Our audit typically identifies €1,000–€2,000/month in salvageable budget. We reallocate it to high-performing campaigns, reducing CPL while maintaining or increasing lead volume.
Do you manage platforms, or do we?
We manage everything: campaign setup, bid strategy, creative production, testing, and optimisation. You receive weekly performance reports and monthly strategy reviews. We give you full access to the accounts so you never feel locked in. Most clients prefer hands-off; you focus on converting leads while we focus on generating them.
What's included in your retainer?
Our Frankfurt real estate retainer (€2,500–€7,500/month) includes: campaign management across Google and Meta, weekly optimisation, A/B testing, monthly reporting, and one strategy review call. Creative production (landing pages, ad copy, images) is either included (up to 4 assets/month) or quoted separately. We're transparent: there are no hidden costs.
How do you handle competition with portals like Immobilienscout24?
Portals dominate free organic visibility—that's a given. Paid ads can't compete on reach. Instead, we position you as the specialist: location-specific expertise, faster response, better service. We also build organic assets (blog, SEO) for keywords where portals don't rank (e.g., 'buying in Sachsenhausen' or 'commercial space Frankfurt'). Paid ads drive immediate leads; organic builds long-term moat.
FREE · NO COMMITMENT · 48HR TURNAROUND