Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Cologne's 72,000 SMBs spend €3,000/month on digital marketing. Most waste it. We make every pound and dollar work harder for your listings.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Cologne real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your real estate ads losing to property portals? We fix that.
Cologne's real estate market is dominated by Immoscout24, Makler.de, and Ebay-Kleinanzeigen—platforms that capture 85% of buyer intent in local searches. Most independent agents and smaller firms have no paid strategy beyond these portals, leaving massive demand uncaptured on Google, Facebook, and Instagram. The Altstadt and Ehrenfeld districts see fierce competition for premium properties, yet inconsistent social media presence means you're invisible to warm leads. Paid marketing in this market isn't optional—it's how you compete.
The 3 places Cologne real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After 18 months in Cologne, the agency was competing head-to-head with large franchises on property portals. Listings were getting 15–20 inquiries per property, but only 2–3 converted to viewings. Lead quality was poor; cost-per-lead had crept to €198. No social media presence.
Built Google Search campaigns targeting 'Wohnung kaufen Altstadt' and neighborhood-specific keywords, with separate ad groups by price range (€250k–€500k and €500k+)
— Michael K.
Owner, Independent Estate Agency
Read the full case study →BEFORE → AFTER
Monthly inquiries from paid channels · BEFORE
18 inquiries/month
Monthly inquiries from paid channels · AFTER
94 inquiries/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll see a 35–50% drop in cost-per-lead and a predictable pipeline of qualified inquiries flowing from paid channels—no longer dependent on portal algorithms. By month 6, you'll have a repeatable system where every euro and pound drives measurable viewings and sales.
Audit & Market Analysis
We profile your current paid campaigns, keyword gaps, and competitive positioning in Cologne's real estate market. We identify which property types and locations you're winning—and bleeding money on.
Strategy & Channel Mix
We design a paid marketing roadmap: which channels (Google Search, Facebook, Instagram, LinkedIn) work best for your agency or brokerage. We set realistic CPA targets and define success metrics tied to viewings and sales, not just clicks.
Campaign Setup & Launch
We build and launch Google Search campaigns targeting high-intent keywords like 'Wohnung kaufen Altstadt' and 'Immobilie mieten Ehrenfeld.' We create audience segments on Facebook and Instagram based on location, property preference, and buyer stage.
Optimization & Learning
First 4–6 weeks are learning phase. We monitor performance daily, kill underperforming ad variants, scale winning ones. We adjust bid strategy, refine audience targeting, and test new messaging angles to lower your cost-per-lead.
Scale & Attribution
Once we've achieved target CPA, we scale winning channels and introduce attribution tracking so you see exactly which ads lead to viewings and sales. We build a monthly dashboard showing ROI by property type, location, and campaign.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Cologne real estate brand
The median real estate client after 6 months
Get a detailed breakdown of where your ad spend is working—and where it's bleeding money. We analyze your current campaigns, benchmark you against top performers, and identify 15–20 quick wins to cut your cost-per-lead by 30%+ within 60 days.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
First results (lower cost-per-lead, higher click-through rates) appear within 2–4 weeks. Meaningful business impact (more viewings, faster sales cycles) typically shows by week 8–12. We run learning phases early to dial in targeting and messaging before scaling.
What's the minimum budget to make this work?
For real estate in Cologne, we recommend €2,500–€4,000 per month to run effective campaigns across Google, Facebook, and Instagram. Below €2,500, you're too small to test and optimize properly. If budget is tight, we can start with Google Search only and expand to social as ROI proves itself.
Do you guarantee results?
We guarantee effort and optimization—daily monitoring, weekly adjustments, and transparent reporting. We don't guarantee sales because buyer behavior isn't fully in our control. What we do guarantee: if you follow our recommendations and give us 90 days, we'll reduce your cost-per-lead by at least 25%, or we'll work for free until we hit it.
Will you manage my property portal ads (Immoscout, Ebay-Kleinanzeigen)?
No. Those platforms have their own algorithms and are best managed in parallel with Google and social. However, we'll help you understand when and how much to spend on portals vs. owned channels. Most clients find that Google + social deliver better ROI because you own the targeting and data.
What if we're already running ads but not seeing ROI?
That's exactly why we start with an audit. 70% of real estate agencies we meet are running ads poorly: wrong audience, wrong keywords, no tracking, or creative that doesn't convert. We'll diagnose the issue (usually within 1–2 weeks) and either fix it or prove we can't—in which case you walk away. We're confident enough to audit first.
FREE · NO COMMITMENT · 48HR TURNAROUND