Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Property portals dominate, but your paid strategy doesn't have to compete on price. We make every euro work harder with precision targeting.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Hamburg real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Hamburg realtors waste €43,200 yearly on underperforming ads.
Hamburg's real estate market is saturated with property portal listings, yet 73% of agencies rely solely on organic SEO or hope-and-pray social media. Paid marketing has become the fastest way to capture high-intent buyers searching for HafenCity condos or Altona family homes—but only if your targeting, creative, and bid strategy are calibrated to Hamburg's competitive CPC landscape. Most realtors spend €3,600/month without attribution, leaving thousands on the table. The winning strategy combines geo-targeted display, search intent capture, and retargeting to move prospects through the buyer journey faster than your competitors.
The 3 places Hamburg real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After launching Google Ads on their own, CPL was €220 and lead-to-viewing conversion was just 8%. They were burning €3,800/month with minimal ROI. Social media was non-existent, and they had no idea which campaigns were working.
Installed GA4 conversion tracking and CRM integration to attribute leads and viewings to specific ad campaigns and keywords.
— Sarah M.
Founder & Director
Read the full case study →BEFORE → AFTER
Monthly Ad Spend ROI · BEFORE
€3,800 spend → 6 property viewings → €0 attribution
Monthly Ad Spend ROI · AFTER
€3,800 spend → 41 qualified leads → 10 property viewings → €8,200 attributed revenue
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After six months, you'll know exactly which ads generate viewings and sales, reduce your cost-per-lead by 30–50%, and have a repeatable, scalable paid strategy that works across search, social, and display. Your monthly ad spend becomes predictable revenue, not a mystery expense.
Audit & Attribution Setup
We analyse your existing Google Ads, Facebook, and LinkedIn campaigns, identify leaks in your conversion tracking, and install proper attribution infrastructure. This includes UTM tagging, Google Analytics 4 events, and CRM integration so you know exactly which ad spend drives viewings.
Audience & Keyword Research
We map Hamburg's micro-neighbourhoods (HafenCity, Altona, Eimsbüttel, etc.) and build audience segments by buyer intent: first-time buyers, investors, relocating families. We identify high-intent, low-competition keywords that portals don't dominate.
Campaign Architecture & Creative
We design a multi-channel funnel: search campaigns for high-intent keywords, display for brand awareness, retargeting for site visitors, and social for engagement and lead nurturing. Creative is tailored to Hamburg's districts and buyer psychology.
Launch & Optimisation
We launch all campaigns with careful bid management, A/B testing, and daily monitoring. Budget is allocated based on channel performance and cost-per-viewing data. We pause underperformers and scale winners within your monthly budget (€1,800–€8,000).
Reporting & Strategic Reviews
We deliver monthly performance reports showing cost-per-lead, lead-to-viewing rates, and revenue attribution. Quarterly strategy reviews ensure your paid spend aligns with seasonal Hamburg property market cycles and your business growth goals.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Hamburg real estate brand
The median real estate client after 6 months
Discover the exact paid strategy used by Hamburg's top real estate agencies to reduce cost-per-lead by 40–60% and fill their pipeline with high-intent buyers.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does Omakaase's paid marketing service cost?
Our retainer ranges from €1,800–€8,000/month depending on your ad spend, number of campaigns, and service depth. Most Hamburg real estate agencies spend €3,600–€6,500/month with us. We include strategy, campaign management, A/B testing, and monthly reporting. There's no setup fee; we only win when you do.
How long before I see results?
Initial optimisations take 2–4 weeks. You'll see improved click-through rates and lower cost-per-lead within 30 days. Significant revenue impact (viewings, conversions) typically shows in months 2–3 once we've accumulated enough data to identify winners and scale them. Most clients see 30–50% CPL reduction by month 6.
Do you manage agencies in Hamburg specifically, or just Germany-wide?
We specialise in Hamburg and have spent two years learning the local market: neighbourhood-level targeting (HafenCity, Altona, Eimsbüttel), seasonal patterns, and local competition. We've worked with 12+ Hamburg real estate agencies and understand property portal dynamics, local buyer intent, and which keywords actually convert in each district. This local expertise is baked into our strategy from day one.
What if my Google Ads campaigns are already running? Do you start from scratch?
No. We audit your existing campaigns in week 1–2, identify performance gaps, fix conversion tracking issues, and optimise what's working. We'll pause underperformers and reallocate budget to winners. Most clients keep 40–50% of existing campaigns and see immediate CPL improvements through better bid strategy and audience targeting.
How do you measure success? What metrics matter?
We track four core metrics: cost-per-lead (CPL), lead-to-viewing conversion rate, cost-per-viewing, and revenue attribution. Your success is our success—we focus on viewings and sales, not vanity metrics like impressions. Monthly reports show clear ROI: €X spent → Y leads → Z viewings → £ revenue. If we can't attribute leads to sales, we don't claim success.
FREE · NO COMMITMENT · 48HR TURNAROUND