Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Your competitors control local search. We build your community—and your sales pipeline—through authentic, location-based content.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Hamburg real estate is a different game.
We’ve run Social Media here. We know what it takes.
88,000 Hamburg agencies. Most invisible on social media.
Hamburg's real estate market is dominated by property portals (ImmobilienScout24, Makler.de) that capture 70% of initial searches. This creates a false sense of security for agencies: they assume portal presence equals visibility. Meanwhile, your ideal clients—investors, relocating families, corporate buyers—research neighborhoods on Instagram, discover local trends on LinkedIn, and make trust decisions based on agent credibility on social. The gap between portal dependency and social authority is where your competitive edge lives.
The 3 places Hamburg real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Dominated by large, well-funded competitors on Instagram. Portal dependency left them vulnerable to algorithm changes and seasonal market dips. Their Instagram averaged 12 likes per post; they didn't know how to talk to younger investors or owner-occupants seeking lifestyle content.
Created 'Neighborhood Stories' content pillar: weekly Reels showing HafenCity architecture, Altona street art, local cafes, and investment potential—positioning agents as local authorities, not just listing pushers.
— Caroline M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly Qualified Inquiries from Social · BEFORE
2–3 (sporadic, low-quality)
Monthly Qualified Inquiries from Social · AFTER
12–15 (consistent, 40% conversion to viewing)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll own an independent, algorithmic-friendly social presence that generates 30–50% of your qualified inquiries at 35–55% lower cost per lead than portals. Your team will understand which content moves markets, and you'll have a repeatable system that scales with your business.
Audit & Audience Map
We analyze your current social presence, your competitor landscape (HafenCity agents, Altona specialists, corporate relocators), and map your ideal audience segments: investor buyers, owner-occupants, corporate clients, and neighborhood enthusiasts. This reveals gaps in your narrative and positioning.
Strategy & Content Pillars
We build your social narrative architecture: which stories position you as a market authority (neighborhood trends, investment insights, lifestyle content, agent spotlights). Each pillar is designed to resonate with Hamburg's specific micro-markets and buyer psychology.
Content Creation Sprint
We produce high-quality visual and written content: property storytelling, neighborhood guides, investment analysis, agent authority content, and community engagement posts. Each asset is optimized for Hamburg's cultural context and platform algorithms.
Community Management & Optimization
We manage daily posting, respond to comments and DMs, moderate community discussions, and identify warm leads. We track what resonates, refine messaging, and adjust strategy based on performance data—not gut feel.
Lead Generation & Attribution
We set up conversion tracking, audience segmentation for retargeting, and lead nurture messaging. You'll see which content drives inquiries, which audience segments convert fastest, and the true ROI of your social investment.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Hamburg real estate brand
The median real estate client after 6 months
A no-jargon, data-backed guide to the exact content strategy, posting cadence, and lead-generation tactics that turned local agents from invisible to industry leaders in 2024–2025. Includes Hamburg market specifics, platform benchmarks, and a 12-week quick-start calendar.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see qualified leads from social media?
Most clients see their first warm inquiries by Week 8–12, once content cadence is consistent and the algorithm recognizes your posting pattern. By Month 4–5, social becomes a predictable monthly lead source (typically 6–12 qualified inquiries). Full ROI maturity (30–50% of monthly leads) hits around Month 6.
What if our team doesn't have time to create content or engage daily?
That's exactly why we exist. We handle content creation (80–120 assets in Month 1), daily posting, community management, and lead routing. Your team focuses on sales and client relationships. You stay in control; we execute.
How is this different from hiring an in-house social media manager?
An in-house hire costs €2,200–€3,500/month and requires training on real estate dynamics, Hamburg market context, and lead qualification. Our retainer (€1,800–€4,200/month depending on scope) includes strategy, content creation, management, analytics, and real estate expertise built-in. You get institutional knowledge immediately, without hiring risk.
Do we still need to use property portals?
Yes—portals are still where many buyers begin their search. But portals alone leave you vulnerable to algorithm changes and high cost-per-lead. Social becomes your moat: it builds authority, captures younger/investor audiences, and generates leads at 40–55% lower cost. Ideally, portals + social = diversified pipeline.
Can you guarantee X leads or X sales?
No, and any agency that does is lying. We guarantee consistent, strategic execution: daily posting, quality content, community management, and performance tracking. Leads and sales depend on your offer, pricing, location desirability, and sales team follow-up. What we *do* guarantee: you'll see measurable engagement increases by Month 2 and qualified lead flow by Month 4.
FREE · NO COMMITMENT · 48HR TURNAROUND