Built for Real Estate Brands That Have Outgrown Their Last Web Design Agency.
Munich's 110,000 SMBs rely on broken digital strategies. We build conversion-first websites that rank for local searches and close deals.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Munich real estate is a different game.
We’ve run Web Design here. We know what it takes.
Your website loses leads to Immobilienscout24 daily.
Munich's real estate market is dominated by aggregator portals—Immobilienscout24, Makler.de, ImmoWelt. Your individual website is invisible in local search, buried under third-party platforms. Most agencies build vanity websites that look good but generate zero qualified leads. Success here requires organic visibility strategy, conversion architecture, and consistent local authority signals that portals can't replicate.
The 3 places Munich real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their website ranked 12th–18th for 'Luxury apartment Schwabing' and 'Makler Schwabing'. 95% of their inquiries came from Immobilienscout24 portal listings; their own website generated ~2 qualified leads/month. Social media had 1,200 followers but no conversion mechanism.
Redesigned website with dedicated landing pages for each property type (Altbau, new-build, luxury); embedded property-specific CTAs and virtual tour embeds.
— Klaus M.
Broker & Owner
Read the full case study →BEFORE → AFTER
Monthly qualified inquiries · BEFORE
2 (mostly portal-sourced)
Monthly qualified inquiries · AFTER
10.2 (78% organic website)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 4–6 months, your website becomes a predictable lead-generation system. You'll see 3–5× more qualified inquiries, rank consistently for local searches, and know exactly which channels drive closeable leads. You'll own your lead generation, not depend on portals.
Audit & Competitive Intelligence
We analyse your current website, your top 8 Munich-based competitors, and the local search landscape. We identify where you're losing deals to portals and where rank gaps exist for high-intent searches ('Immobilie kaufen Schwabing', 'Wohnung mieten Maxvorstadt').
Strategy & Architecture Design
We design a conversion-first website structure tailored to Munich real estate workflows: property landing pages, lead magnets, local authority signals, and trust elements. We map your buyer journey and define the exact CTAs and forms that drive inquiries.
Website Build & Optimisation
We build a fast, mobile-first site on a scalable platform. We embed schema markup for properties, implement heatmap tracking, and set up conversion funnels. Every element is tested and optimised for lead capture.
Local SEO Launch
We publish keyword-targeted content for Munich districts (Schwabing, Maxvorstadt, Neuhausen), optimise your Google Business Profile, build local citations, and establish off-page authority. We prioritise high-intent, location-specific keywords.
Performance Monitoring & Optimisation
We track conversions, lead quality, and organic rankings weekly. We A/B test CTAs, landing pages, and forms. We refine based on real user behaviour and search trends, adjusting strategy quarterly.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Munich real estate brand
The median real estate client after 6 months
Get the strategy guide that Munich's fastest-growing real estate firms use to rank above portals, convert more leads, and close deals faster. Includes district-specific keyword research, competitor benchmarking, and a 12-week implementation roadmap.
Median result across 12 real estate Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results—leads and ranked positions?
Website traffic and early conversions appear within 4–6 weeks post-launch. Consistent rankings for competitive local keywords take 3–4 months. Most clients see 50–100% lead increase by month 3, with momentum accelerating through month 6. SEO is not overnight, but we prioritise quick wins (brand searches, low-competition keywords) while building authority for harder keywords.
Do you work with brokers already on Immobilienscout24, Makler.de, etc.?
Yes. Your website doesn't replace portals—it complements and outsources them. Portals drive volume but own your lead. Your website builds your brand, captures direct inquiries, and positions you as an authority. Smart Munich brokers use both: portals for reach, website for conversion and brand. We've seen clients reduce portal dependency from 95% to 60% of leads, cutting fees and improving margins.
What's included in your retainer? Is website design extra?
Website design and build are typically a one-time project (€8,000–€18,000, depending on scope). Monthly retainers (€2,000–€4,500/month for real estate) cover ongoing SEO, content, local authority maintenance, analytics, and optimisation. Some clients prefer project-only delivery; others bundle retainers for continuous improvement. We'll scope and propose based on your goals and budget.
Will my website work with my existing CRM or contact system?
Yes. We integrate with HubSpot, Pipedrive, Zoho, or custom APIs. If you use email-based systems or spreadsheets, we can set up automated lead forwarding and basic CRM connectors. Our goal is to plug into your workflow, not complicate it. During strategy phase, we map your current stack and build accordingly.
How do you handle competitor saturation in Munich's real estate market?
Saturation is real, but opportunity is bigger. Most Munich brokers have mediocre websites and zero organic strategy. We differentiate through specificity: hyper-local content (district-by-district), unique value props (investment focus, luxury, first-time buyers), and conversion architecture competitors lack. You won't rank #1 for 'Makler München'—but you'll rank top-5 for 'Makler Schwabing + luxury' or your niche. That's 10–20× more qualified traffic than fighting for generic terms.
FREE · NO COMMITMENT · 48HR TURNAROUND