Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
The Madrid property professionals hitting 5x+ ROAS aren't spending more — they're targeting smarter by neighbourhood, qualifying leads before nurturing, and converting traffic that's already intent-ready to buy or rent.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Madrid real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Madrid real estate agents waste €1.7M per year on unoptimised Google Search and Meta lead gen campaigns
Madrid's real estate market generated over €18 billion in transaction volume in 2024, with strong digital adoption among buyers and renters under 45. Yet 71% of Madrid real estate agents running Google Ads are bidding on unqualified keywords like 'property' and 'apartment', losing to national portals (Idealista, Fotocasa) while competing on broad terms instead of neighbourhood-specific intent. The agents winning in Madrid paid media aren't outspending national portals; they're outstructuring them with hyper-local targeting, lead qualification, and conversion tracking that separates serious buyers from lookers.
The 3 places Madrid real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Bidding on broad keywords like 'apartment Madrid', competing with Idealista and Fotocasa on reach instead of intent; no lead form qualification; no tracking from lead to closed deal
Restructured Google Search campaigns around neighbourhood + property type intent: 'luxury apartment rent Salamanca', 'penthouse buy Chamberí' — cutting irrelevant keywords by 80%
— Sofia R.
Partner, Madrid Luxury Real Estate
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
€48
Cost Per Qualified Lead · AFTER
€14
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Madrid real estate clients typically reduce cost-per-qualified-lead by 60–75%, improve lead-to-tour conversion from 18% to 45–55%, and know their true cost-per-closed-deal — with a clear budget allocation model that scales profitably across neighbourhoods.
Paid Media & CRM Audit
We audit your current Google Ads, Meta Ads, YouTube, and lead form quality — identifying wasted spend on low-intent keywords, tracking gaps between ad platform and CRM, and lead scoring issues. Most Madrid real estate accounts have 9–16 fixable issues in week one.
Conversion Tracking & Lead Qualification
We implement proper conversion tracking from ad click to CRM lead to closed deal, rebuild lead forms to capture buyer intent signals (budget, timeline, property type, neighbourhood preference), and establish lead scoring so your sales team prioritises warm leads first.
Neighbourhood & Buyer-Stage Segmentation
We restructure campaigns around Madrid neighbourhoods (Salamanca, Chamberí, Centro, Retiro, Arganzuela, etc.) and buyer stages (awareness, consideration, decision). Different neighbourhoods have different search volumes and intent; different buyer stages need different messaging.
Lead Gen Creative & Form Testing
We run systematic creative testing on Meta targeting neighbourhood-specific buyer personas — 'first-time buyer in Chamberí' vs. 'investor seeking rental income Madrid'. Lead form testing optimises qualification depth vs. abandonment rate.
Deal Attribution & Budget Allocation Reporting
Monthly reporting on cost-per-lead by neighbourhood, cost-per-qualified-lead, lead-to-tour conversion, and cost-per-closed-deal — with clear recommendations on which neighbourhoods and buyer stages to scale, and where to pause underperforming spend.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid real estate brand
The median real estate client after 6 months
See how your Madrid real estate paid media performance compares to top-performing agents and agencies — with exact cost-per-lead, lead-to-tour, and cost-per-closed-deal benchmarks from our Madrid portfolio.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Madrid real estate agent spend on paid ads per month?
A meaningful paid media programme for a solo agent or small team starts at €2,500–€4,000/month. For an agency with 5+ agents or property portfolio, €6,000–€12,000/month is typical. Below €2,500/month, algorithms can't gather enough lead data to optimise effectively.
Is Google Search or Meta Lead Gen better for Madrid real estate?
Google Search captures high-intent searchers ('apartment rent Salamanca'); Meta creates awareness and captures intent through audience targeting ('professional 30–40, earning €80k+, searching for Madrid apartments'). Top-performing Madrid agents use both, typically allocating 55–60% to Google Search and 40–45% to Meta, adjusting by property type and sales cycle.
What's the difference between cost-per-lead from ads and cost-per-qualified-lead?
Cost-per-lead from Google or Meta includes all form submissions — qualified and unqualified. A form with just name + email might be €20 but 70% unqualified. A form with qualification questions might be €25 but 85% qualified. We optimise toward cost-per-qualified-lead, which directly correlates to cost-per-tour and cost-per-deal.
How do you track real estate leads from ad click to closed deal?
We integrate your ads account with your CRM (pipedrive, Follow Up Boss, etc.) using either native APIs or Zapier, tagging each lead with traffic source. When a deal closes, the CRM tracks it back to the original lead, showing true cost-per-closed-deal by channel and neighbourhood.
Should we bid on competitor agency names in Madrid?
Selectively. If you're bidding on 'Coldwell Banker Madrid' or 'Lola Casanovas', you're targeting high-intent searchers already in sales conversations — which can work if your positioning is clear. However, most Madrid agents see better ROI on neighbourhood intent ('apartment rent Chamberí') than competitor bidding due to lower CPC and higher intent-to-tour conversion.
FREE · NO COMMITMENT · 48HR TURNAROUND