Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
While property portals dominate search, your competitors are capturing leads on Instagram and LinkedIn. We help Madrid real estate businesses build community and close deals through social.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Madrid real estate is a different game.
We’ve run Social Media here. We know what it takes.
128,000 Madrid realtors. Only 12% own social strategy.
Madrid's real estate market is portal-dependent: Idealista, Fotocasa, and Vivanuncios control 67% of local property searches. This creates opportunity for agents and firms willing to build direct audience relationships. Social media in Spanish real estate remains underutilised—most competitors post inconsistently with zero engagement strategy. Location-based search demand is rising 18% YoY for 'piso venta Salamanca' and 'vivienda Gran Vía', yet organic social captures less than 9% of that intent.
The 3 places Madrid real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After 3 years in business, 89% of leads came from Idealista. Instagram had 140 followers and zero engagement. Monthly inquiry volume: 4–6 leads. The team had no time for content strategy and relied on admin staff to post property images with no narrative.
Built content calendar centred on neighbourhood investment storytelling (school ratings, retail corridors, transport links, price trends) instead of property-only feeds.
— María G.
Founding Partner
Read the full case study →BEFORE → AFTER
Monthly social-sourced pipeline · BEFORE
1–2 leads/month (89% from portals)
Monthly social-sourced pipeline · AFTER
16–18 leads/month (40% from social, 60% portals + referral)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, you'll own a scalable, data-backed social media engine that generates 12–18 qualified inquiries monthly, reduces lead cost to €75–€120, and positions your Madrid real estate business as a trusted, community-focused authority—independent of portal dependence.
Audit & Competitive Intelligence
We analyse your current social presence, competitor strategies in Madrid's Salamanca and Gran Vía corridors, and portal dominance patterns. We map your audience demographics, behaviour, and inquiry sources to identify gaps.
Content Strategy & Calendar Build
We design a 12-week editorial calendar focused on community-building posts (neighbourhood insights, buyer guides, investment education) and property showcases optimised for Instagram Reels, LinkedIn, and TikTok. Each post includes CTA alignment and audience segment targeting.
Lead Magnet & Funnel Setup
We create a high-converting lead magnet (e.g. 'Madrid Neighbourhood Investment Guide' or 'First-Time Buyer Checklist') and integrate it into your social profiles. We configure landing pages, email sequences, and CRM integration to nurture prospects toward inquiry.
Content Production & Campaign Launch
Our team produces 4 weeks of content (40–50 assets: Reels, Stories, carousels, LinkedIn posts). We launch paid amplification targeting Madrid buyer personas (first-time buyers, investors, expat relocations). We monitor engagement daily and optimise ad spend.
Reporting & Ongoing Optimisation
Monthly strategy reviews analyse lead source attribution, engagement trends, and campaign ROI. We refine audience targeting, content themes, and ad spend allocation based on performance. You'll receive a dashboard updating weekly with key metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid real estate brand
The median real estate client after 6 months
Steal the exact content calendar, audience targeting framework, and messaging strategy that helped Madrid-based real estate teams generate 12–18 qualified inquiries monthly from social media—without relying on portals.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see actual leads from social media?
You'll see early engagement (likes, comments, DM inquiries) within 2–3 weeks of launch. Meaningful inquiry volume (4–6 qualified leads monthly) typically appears by week 8–12. Full pipeline maturation (12–18 leads monthly) takes 5–6 months due to the sales cycle in Madrid real estate. We track progress weekly via dashboard so you see momentum in real time.
Do you manage our accounts day-to-day, or do we?
We manage content production, posting, paid ads, and daily engagement for months 1–6. By month 4, we transition 50% of responsibilities back to your team so you build in-house capacity. By month 7, you own posting and community; we provide strategy and analytics. This approach ensures you're not dependent on us long-term.
What if portals (Idealista, Fotocasa) are where our buyers actually search?
They're where many buyers *start*—but not where they build trust. By the time a buyer clicks your Idealista listing, they've often already researched you on Google, Instagram, and LinkedIn. Social media shortens that research phase and increases conversion. Also, portal algorithms favour repeat-listers and paid partners; building organic social reduces that dependence and lowers cost-per-lead over time.
Can you guarantee we'll close a certain number of deals?
No—we can't control your sales team's close rate. But we guarantee measurable lead volume and cost-per-acquisition. If we commit to 12–15 qualified inquiries monthly at €85 CAC, we deliver that. What you do with those inquiries is your domain. Many clients report 18–22% close rates on social-sourced leads, but that varies by agent skill and market.
How much of our €2,800 monthly budget should go to social?
We typically recommend €1,400–€2,000 to social (content production + paid ads). Remaining budget can stay in SEO/Google Ads, email, or other channels. For a focused 6-month social push, we suggest €2,200–€2,800 all-in. ROI increases with budget; we'll forecast specific spend levels and expected return for your segment.
FREE · NO COMMITMENT · 48HR TURNAROUND