Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are losing leads to property portals while ignoring social. We build communities that convert.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Barcelona real estate is a different game.
We’ve run Social Media here. We know what it takes.
98,000 Barcelona real estate businesses. Only 12% have active social strategy.
Barcelona's real estate market is dominated by centralised property portals, which means independent agencies and boutique firms struggle with visibility and organic demand generation. Social media remains underutilised as a trust-building and lead-generation channel in the sector—most agents post sporadically and inconsistently. The districts of Gràcia and El Poblenou attract young professionals and international buyers who actively research on Instagram, LinkedIn, and Facebook before contacting agents. A structured social strategy compounds community authority and repeat referrals, directly offsetting portal dependency.
The 3 places Barcelona real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram had 340 followers and 0.3% engagement. 90% of leads came from Idealista. Team posted once every 10 days with no strategy. Agents felt invisible in a crowded market.
Built a 'Meet the Neighbourhood' content series—weekly stories of Gràcia's hidden plazas, local cafés, and community events. Each post tagged 3–5 relevant local businesses to expand reach.
— Maria C.
Founding Partner
Read the full case study →BEFORE → AFTER
Monthly Leads from Social Media · BEFORE
2–3 cold inquiries
Monthly Leads from Social Media · AFTER
34–42 warm, qualified leads
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your social channels become a predictable source of warm, qualified leads. You reduce dependency on expensive portals, build a visible community of followers who trust your expertise, and establish your agents as neighbourhood authorities in Barcelona.
Audit & Strategy Blueprint
We audit your current social presence across Instagram, LinkedIn, and Facebook. We analyse your competitor set in Barcelona real estate, map your buyer personas (international expats in Gràcia, young professionals in El Poblenou), and define your unique positioning.
Content Calendar & Brand Voice
We create a 12-week rolling content calendar aligned to your sales cycle and Barcelona's real estate seasonality. We establish your agent-led narrative—the human story behind each listing, not just property specs.
Launch & Community Building
We execute the first month of content across all platforms. We seed engagement with warm outreach in relevant Barcelona neighbourhood Facebook groups and LinkedIn networks. We establish comment protocols and response SLAs to build momentum.
Paid Social Amplification
We launch targeted ad campaigns on Instagram and Facebook to expand reach beyond organic followers. We retarget website visitors and lookalike audiences based on your best buyer personas.
Optimisation & Scaling
We analyse 60 days of data to identify top-performing content types, optimal posting times, and highest-intent audiences. We refine messaging and reallocate budget to winning channels.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona real estate brand
The median real estate client after 6 months
Benchmark your social presence against 47 Barcelona real estate agencies. See exactly where you rank on engagement, follower growth, and lead conversion—plus a 3-month action plan to close the gap.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from social media?
Most clients see the first warm inquiry within 4–6 weeks. By week 8, we expect 8–15 qualified leads per month from social channels. Full momentum (30+ leads/month) typically arrives by month 4–5, as community trust compounds. This assumes consistent posting and community engagement—we manage both.
What if we don't have time to post every day? Do we need in-house team?
No. We handle content creation, posting, and community management. Your team's only requirement is to respond to DMs and comments within 4 hours (we provide templates). Agents don't need to post themselves—we feature them in our content, which builds their authority without extra work.
Will social media replace our dependence on property portals?
Not entirely, but it should reduce it significantly. Our goal is to shift your pipeline mix from 80% portals / 20% other to 40% portals / 40% social / 20% referrals within 12 months. Portals will always drive volume; social drives margin and repeat business.
How much should we budget for paid social ads?
We recommend €800–€2,000/month for Barcelona real estate (medium-sized firm). This covers retargeting, lookalike audiences, and lead-gen campaigns. Results typically show ROI within 90 days. Start with €800, scale to €2,000 as you find winning audiences. We optimise spend weekly.
What if we already have social accounts with low followers and bad content?
We audit and often recommend a partial reset—we clean up old posts, refresh bio/branding, and launch a new content era. Your follower count may dip 10–20% initially (low-quality followers drop off), but engagement rate jumps 300%+. Healthy followers > vanity numbers. Restart is typically 2–3 weeks.
FREE · NO COMMITMENT · 48HR TURNAROUND