Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Barcelona agents waste 40% of ad spend on wrong audiences. We fix that by targeting location-intent buyers ready to move.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Barcelona real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Barcelona real estate: your paid ads outperform property portals
Barcelona's real estate market is fragmented across Idealista, Fotocasa, and Habitaclia—but these portals don't show your unique listings to serious buyers locally. Paid advertising lets you intercept high-intent searches in El Poblenou, Gràcia, and Eixample before competitors. The 98,000 SMBs in Barcelona metro are spending €3,200/month on digital, yet most real estate businesses skip paid ads entirely or run them badly. This gap is your advantage.
The 3 places Barcelona real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competitors on Idealista and Fotocasa were stealing leads. The agency had inconsistent social media and no paid strategy. Monthly spend was €2,500 across Facebook and Google, but they couldn't prove any viewings came from ads.
Built neighbourhood-targeted Google Search campaigns for 'lofts in El Poblenou' and 'apartments Gràcia Barcelona'—high-intent keywords portal sites ignored.
— Maria C.
Owner, Gràcia Property Collective
Read the full case study →BEFORE → AFTER
Monthly Ad Spend & Revenue Impact · BEFORE
€2,500/month spent; 0 viewings tracked from ads
Monthly Ad Spend & Revenue Impact · AFTER
€3,800/month spent; 17 confirmed viewings/month attributed to paid channels
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own a predictable lead machine that brings qualified property seekers directly to your listings—with clear visibility into which neighbourhoods and property types drive viewings. You'll cut cost per lead by 40–50% and increase lead volume by 2–3x compared to your first month.
Market & Audience Audit
We analyse your current listings, competitor ad strategies, and Barcelona's micro-neighbourhoods (El Poblenou, Gràcia, Eixample, etc.). We identify which buyer personas are converting and where your best leads come from geographically.
Campaign Architecture Design
We build a multi-channel strategy: Google Search Ads for high-intent local searches, Meta campaigns for neighbourhood-targeted awareness, and Display remarketing for warm leads. Each channel targets a specific stage of the buyer journey.
Creative & Landing Pages
We produce high-converting property showcase ads (video and static), neighbourhood-specific landing pages, and retargeting creatives. All copy speaks directly to Barcelona buyers in their language and context.
Setup, Launch & Tracking
We configure Google Ads and Meta campaigns, install conversion tracking pixels, set up CRM integrations, and link ads to your viewing booking system. Full attribution from click to viewing.
Optimisation & Scale
Weekly bid adjustments, audience refinement, and creative rotation based on real conversion data. We pause underperformers and scale winners, cutting your cost per lead month-over-month.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Barcelona real estate brand
The median real estate client after 6 months
The exact framework top-performing Barcelona agents use to bypass property portals and capture location-intent buyers with paid ads. Includes neighbourhood bid strategies, audience templates, and cost-per-lead benchmarks.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
You'll see first leads within 1–2 weeks of launch (Google Ads is fastest). Meaningful data (10+ leads, cost-per-lead trend) arrives by week 4–6. By month 3, you'll have a clear picture of which campaigns and neighbourhoods are profitable. Patience in months 1–2 pays off: optimisation compounds.
What if we're already running ads on Google and Facebook?
We audit your existing campaigns for free. 9 in 10 Barcelona real estate businesses we review are wasting 30–50% of budget on poor audience targeting, wrong keywords, or uncapped bids. We'll show you exactly where the leaks are and how to plug them—sometimes without spending more.
Do you manage the ads, or do we?
We manage them fully. You approve strategy, creative, and budget; we handle setup, daily optimisation, reporting, and scaling. You get a monthly dashboard and a strategy call to discuss results and next steps. No surprises.
What's the minimum monthly spend?
We recommend €2,000–€3,000/month minimum to generate meaningful volume and data (15–25 leads). If you're below that, organic SEO and content marketing may serve you better first. Once you're ready to buy leads at scale, we'll be here.
How do you track conversions if we don't have a CRM?
We set up a basic CRM (HubSpot, Pipedrive, or Google Sheets integration) as part of onboarding. Every lead is logged with source, neighbourhood intent, and follow-up status. Your agents get a clean lead list daily. Over time, you'll see which sources convert to viewings and sales.
FREE · NO COMMITMENT · 48HR TURNAROUND