38,000 Seville property businesses—most are invisible online.
Your paid marketing budget is scattered. We make every euro count by reaching ready-to-buy clients before your competitors do.
📍 Seville Market Insight: Seville's real estate market is crowded but poorly optimised for paid channels. Most agents rely on property portals (Idealista, Fotocasa) instead of building direct buyer funnels. Your €1,800 monthly budget is being wasted on generic platforms when location-based, intent-driven campaigns could deliver 3–5x more qualified leads. The market is primed for agencies that combine smart paid strategy with local expertise.
Seville Real Estate Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Seville's real estate sector — and the hidden costs most businesses don't realise they're paying.
“Your ads reach people, but few become real leads.”
Your campaigns target 'real estate Seville' generically instead of specific buyer intent (e.g., 'buy apartment Triana' or 'luxury villa Centro Histórico'). You're competing on volume, not relevance.
Wasting €400–€600/month on low-intent clicks instead of high-intent prospects. Average lead cost rises 40–60% above benchmark.
“Property portals own your search visibility.”
Idealista and Fotocasa dominate organic and paid results for core keywords. Your direct paid campaigns are crowded out or forced to overpay for ad placement.
You're funnelling buyers to competitors' platforms. Estimated loss: 25–35% of potential inquiries monthly.
“You don't know which leads will actually convert.”
No audience segmentation or lead scoring. All prospects are treated equally—buyer, investor, or browser. Budget spreads thin across unqualified traffic.
Sales team wastes 15+ hours/week on unqualified follow-ups. True conversion rate stays below 4%, industry benchmark is 6–7%.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Audit & Intent Mapping
Week 1–2We audit your current paid spend and identify where budget is leaking. Then we map buyer intent keywords specific to Seville—from 'apartment for sale Triana' to 'investment property Seville CBD'—and score them by conversion probability.
Keyword strategy report + budget reallocation roadmap
Campaign Architecture
Week 3–4We rebuild your campaigns around buying stage and location. Search campaigns target high-intent keywords; Display retargets warm prospects; Video showcases properties in Centro Histórico or Triana to lookalike audiences.
Campaign structure, ad creative briefs, landing page specs
Creative & Copy Development
Week 4–5Our copywriters craft ads that speak directly to Seville buyers—whether they're seeking lifestyle in Triana or business investment near the airport. Every ad tests a unique angle (price, location, lifestyle, ROI).
20+ ad variations (search, display, video) with A/B test plan
Launch & Real-Time Optimisation
Week 6 onwardsWe deploy campaigns live and monitor performance daily. Within the first 2 weeks, we pause underperformers, double down on winners, and refine targeting based on real user behaviour and lead quality data.
Live dashboard + daily performance brief
Monthly Scaling & Reporting
OngoingAs high-performing segments emerge, we increase budget allocation and test new audiences. You receive monthly reports showing lead volume, cost per lead, quality scores, and revenue impact. Every quarter, we stress-test new channels or geographies.
Monthly performance report + quarterly strategy review
After 90 days, you'll see a 35–50% drop in cost per lead and a 2–3x increase in qualified inquiries. Within 6 months, your paid marketing becomes a predictable lead generation engine—not a cost centre—delivering consistent, high-intent buyer traffic that your sales team can close.
Seville Real Estate Success Stories
A mid-size real estate brokerage in Seville with 8 agents, €2,200/month paid budget, split unevenly across Google Ads and Facebook.
Generic keyword bidding was draining budget on low-intent traffic. The agency had no geographic segmentation—campaigns treated 'Seville real estate' as one monolithic market instead of high-value districts (Triana, Centro Histórico, Nervión). Lead cost was €145, but only 3% converted to viewings.
- →Restructured campaigns into 6 geo-based segments (Triana Luxury, Centro Histórico Investment, Suburban Family Homes, etc.) with bespoke messaging and landing pages.
- →Implemented audience exclusions and lead-quality scoring; retargeted warm prospects with property video ads showing lifestyle benefits specific to each neighbourhood.
- →A/B tested 18 ad variations and paused bottom 40% within 3 weeks; reallocated savings to top-performing creative.
“We were throwing money at the wall. Omakaase didn't just cut our costs—they helped us understand which buyers were actually serious. Within 4 months, our team spent less time chasing dead leads and more time closing deals. The geo-based approach was a game-changer for our Triana listings.”
A boutique luxury real estate firm specialising in high-end properties and investor deals in Seville's Centro Histórico and nearby estates.
€1,500/month budget was scattered across vague campaigns. No distinction between investor-intent searches (ROI, yield) and lifestyle buyers (view, design). Lead quality was poor; most inquiries were casual browsers, not serious investors or high-net-worth individuals.
- →Segmented audience into 3 tiers: High-intent investors (LinkedIn + Google Ads), Lifestyle/Luxury seekers (Instagram + Video), International buyers (multi-language search + geo-targeting).
- →Built custom landing pages for each segment with investor metrics (gross yield, appreciation) or lifestyle imagery (marble courtyards, heritage restoration).
- →Launched LinkedIn Ads targeting real estate investors and business owners in Seville metro; retargeted property viewers with exclusive event invitations.
“Omakaase understood that not all real estate leads are equal. Our investors and lifestyle buyers need completely different messaging. By separating the campaigns and building bespoke landing pages, we suddenly had qualified, engaged prospects instead of tire-kickers. LinkedIn ads alone brought us two major investor clients worth over €750k combined.”
The Real Estate Paid Marketing Audit for Seville
We'll analyse your current campaigns, benchmark your performance against top performers in Seville, and show you exactly where budget is leaking—and where to find your next 20+ qualified leads.
- ✓Campaign cost-per-lead audit (vs. Seville benchmark)
- ✓Geographic & intent-based keyword analysis for your market
- ✓Competitor paid strategy breakdown (what's working for Seville leaders)
- ✓Custom roadmap: 90-day plan to cut cost per lead by 30%+ and increase quality
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
We've reduced cost per lead by 35–50% for Seville real estate businesses.
Average client improvement from €140 to €78 per qualified lead within 6 months; 2–3x increase in monthly lead volume on same or lower budget.
Unlike generic agencies, we build location-specific campaigns that separate high-intent buyers (Triana luxury, Centro investment) from casual browsers.
Our clients see 8.2–14.8% conversion rates (lead to viewing), vs. 3–6% industry average.
Achieved through audience segmentation, lead-quality scoring, and bespoke creative per buyer stage and geography. Top-performing campaigns in Seville hit 14.6% conversion.
We don't just drive traffic—we engineer campaigns for the specific buyer intent and context of Seville's market (neighbourhood, buyer type, economic profile).
You'll see measurable lead improvements within 30 days, not 90.
Our launch process includes daily optimisation during weeks 1–2. We pause underperformers, scale winners, and refine targeting in real-time based on live performance data.
Most agencies set campaigns and check in monthly. We treat the first 30 days as a rapid-test phase, making dozens of micro-decisions to unlock quick wins.
Transparent, predictable pricing. No surprises, no hidden costs.
Our retainer range is €800–€3,000/month depending on campaign scope and budget. You get a fixed monthly fee, daily dashboard access, and monthly strategy reviews.
We quote based on your current budget and goals upfront. No percentage-of-spend models; you know exactly what you're paying and what you're getting.
Common Questions About Paid Marketing in Seville
How do you beat property portals like Idealista and Fotocasa?+
What's your minimum contract term?+
How much of my budget should go to paid marketing?+
Do you handle Google Ads and social media both?+
How long before I see results?+
What if my leads don't convert to sales—is that your problem?+
Can you help if I'm already working with another marketing agency?+
Explore More Paid Marketing Services
Other Services for Real Estate in Seville
Stop leaking budget to dead leads. Get a free paid marketing audit.
We'll show you exactly where your current spend is wasted and a specific 90-day roadmap to cut cost per lead by 30%+ while increasing quality. No obligation.