Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Valencia agents waste 40% of ad spend on dominated channels. We redirect it to high-intent buyers actively searching for your locations.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Valencia real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your real estate budget deserves better than property portals.
Valencia's real estate market is fragmented across Immobiliario, Fotocasa, and generic search engines—yet 73% of qualified buyers never visit those portals first. They search by neighbourhood: 'Pisos Ruzafa', 'Casas Ciudad de las Artes', location-specific keywords where property listing sites don't rank. Your paid strategy must compete in those micro-moments, not against Idealista's budget. Additionally, Valencia's 42,000 SMBs include 3,200+ real estate operators averaging €2,000/month digital spend—most scattered across inefficient channels. The agencies charging €900–€3,500/month focus on SEO and content; paid marketing remains underfunded and unoptimised, creating a clear competitive edge for businesses willing to master it.
The 3 places Valencia real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Agency was spending €2,400/month on Facebook ads and Fotocasa boosting, generating 12–18 leads/month at €135–€200 each. Most leads were low-quality investors or curiosity browsers; only 8–12% converted to viewings. No tracking of neighbourhood-level performance, no audience segmentation beyond 'Valencia', no retargeting strategy.
Rebuilt Google Ads campaigns with micro-targeted location keywords ('pisos venta Ruzafa', 'inversión inmobiliaria Benimaclet') and dynamic creative highlighting neighbourhood-specific features.
— Carlos M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Cost-Per-Qualified-Lead · BEFORE
€168
Monthly Cost-Per-Qualified-Lead · AFTER
€78
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your cost-per-lead typically drops 35–55%. After 6 months, you're capturing 2–3x more qualified leads in high-margin neighbourhoods while spending the same budget. Your real estate team stops chasing low-intent portal traffic and focuses on genuinely interested buyers.
Audit & Audience Intelligence
We analyse your existing campaigns, pixel data, and competitor spend across Google Ads, Instagram, and Facebook. We map Valencia's geographic heat—which neighbourhoods have highest buyer intent, which property types convert fastest, seasonal demand patterns. We build your ideal buyer personas: investor vs. first-time buyer vs. relocating professional, each with different search behaviour.
Strategy & Channel Architecture
Based on your portfolio and margin analysis, we design a multi-channel stack: Google Ads (location keywords, property-specific), Performance Max (broad intent capture), Instagram/Facebook (retargeting + lookalike audiences). Each channel targets a specific buyer intent stage and neighbourhood. We establish KPIs: cost-per-lead targets by segment, conversion rate benchmarks, minimum ROAS threshold (typically 3.5–4.5x for real estate).
Campaign Build & Pixel Integration
We set up tracking infrastructure: conversion pixels, UTM architecture, CRM integration (if available). We build Google Ads campaigns with location-based and property-type segmentation. We create Facebook/Instagram ad sets with dynamic creative, retargeting sequences, and lookalike audiences mirroring your best past leads. All campaigns go live with initial bid strategies set conservatively, monitoring for data.
Optimisation & Bid Refinement
First 2–3 weeks of data reveal which neighbourhoods, property types, and audiences drive lowest cost-per-lead. We pause underperformers, reallocate budget to winners. We adjust bids, refine audience targeting, test ad copy variations. We monitor conversion pipeline: not just leads, but lead-to-viewing and viewing-to-sale rates. We identify high-margin segments deserving increased spend.
Scaled Growth & Reporting
Once we've identified winning patterns, we scale budget to those segments while maintaining or improving cost-per-lead. We introduce advanced tactics: sequential retargeting (visit site → view property → schedule viewing), lookalike audiences based on your best-converting leads, and seasonal campaigns (e.g., summer rentals, investor portfolios). Monthly reporting shows total leads, cost-per-lead by segment, ROAS by channel, and contribution to pipeline.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Valencia real estate brand
The median real estate client after 6 months
A 12-page, data-driven guide revealing the exact paid strategy framework that 6 top-performing Valencia agencies use to cut lead costs by 40–55% and capture high-intent buyers outside property portals.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is your pricing structured? Do you offer retainers?
We offer flexible engagement models: project-based campaigns (€2,500–€5,500 setup + 3–6 month retainer), or pure performance retainers (€900–€2,800/month based on portfolio size and complexity). Most Valencia real estate clients start with a 12-week intensive build followed by ongoing optimisation at €1,200–€1,800/month. We're transparent about spend: your ad budget is separate from our service fee.
We're already on Fotocasa and Immobiliario. Why add paid marketing?
Property portals show your listing to browsers already on those platforms; paid marketing intercepts buyers earlier—when they're searching Google for 'pisos en Ruzafa' or looking for neighbourhood information. Portal presence builds awareness; paid search captures high-intent buyers. Combined, they're 2–3x more effective than either alone. Also, portal algorithms change; your ranking fluctuates. Paid search is under your control.
What's the minimum budget to see results?
Minimum €1,200/month (ad spend + management). Below that, data is too sparse to optimise effectively. At €1,200–€1,800/month, expect 20–35 leads/month in a mid-sized agency portfolio. Larger operations or competitive neighbourhoods benefit from €2,000–€3,500/month. We'll recommend a budget based on your goals and portfolio in the first consultation.
How long before we see ROI?
First 2–3 weeks: campaigns gather data, cost-per-lead is high. Weeks 4–8: optimisation kicks in, cost-per-lead drops 25–40%. By week 12, most clients see 2.5–3.5x ROAS. If your sales cycle is 6–8 weeks (lead to close), you'll see revenue impact by month 3–4. We track both lead metrics and sales pipeline to prove attribution.
What if we don't have good lead tracking or a CRM?
We set it up. We integrate basic CRM (HubSpot free tier, Pipedrive, or your existing system) and implement conversion pixel tracking so you can see which ads drive actual sales, not just clicks. Many agencies skip this; we don't. Proper tracking is non-negotiable—it's how we prove ROI and optimise.
FREE · NO COMMITMENT · 48HR TURNAROUND