Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Property portals dominate Bilbao's search. But strategic paid marketing cuts acquisition costs by 40% while you own the channel.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your real estate leads cost too much. Here's why.
Bilbao's real estate market is fragmented across portals—Idealista, Fotocasa, and local networks dilute your visibility and inflate your cost per lead. Meanwhile, 78% of Bilbao property buyers begin with search (Google, Instagram), but most agents spend only 12% of budget there. The Casco Viejo and Abandoibarra waterfront boom is driving competition, yet few agents use audience targeting or seasonal demand signals. Paid marketing isn't about out-spending competitors—it's about capturing intent before portals do.
The 3 places Bilbao real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €2,400/month on ads but seeing only 6–8 qualified leads per month (€300+ CPA). Most leads came from portal referrals, not direct inquiries. No systematic paid social presence.
Segmented Google Ads by district, property type, and buyer intent; introduced negative keywords to eliminate tire-kickers and reduced CPA by 42% in Month 1.
— Carlos M.
Director of Operations
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads · BEFORE
6–8
Monthly Qualified Leads · AFTER
15–20
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 8–12 weeks, you'll see a 35–50% drop in cost per lead, a 60% increase in qualified inquiries, and clear visibility into which Bilbao neighborhoods and buyer types drive the highest ROI. You'll own your traffic instead of renting it from portals.
Audit Your Paid Landscape
We analyze your current Google Ads, Facebook, and Instagram spend across Bilbao property types and districts. We review competitor bids, landing page quality, and conversion tracking. This exposes where you're overpaying and where you're invisible.
Build Audience & Intent Maps
We segment Bilbao buyers by intent (searchers, comparers, converters), location (Casco Viejo, Abandoibarra, Ibaiondo, etc.), and property type (luxury, family, investment). We identify high-intent search terms and untapped seasonal windows (e.g., post-summer relocations).
Restructure & Optimize Campaigns
We rebuild your Google Ads account with district-level campaigns, location bid adjustments, and property-type messaging. We create ad copy that speaks to Bilbao buyers' pain points (commute time, investment returns, lifestyle). We set up conversion tracking on inquiry forms and video views.
Launch Retargeting & Video Strategy
We deploy audience retargeting to reach property viewers who didn't inquire. We create short-form video content (Instagram Reels, YouTube Shorts) showcasing neighborhoods, open days, and investment stats—amplified via paid budget to Bilbao demographics.
Monitor, Report & Refine
We establish weekly performance dashboards tracking CPA, lead quality, conversion rate, and ROI by district and campaign. We run weekly optimizations (bid adjustments, keyword pauses, audience refinement). We hold monthly strategy calls to discuss results and seasonal opportunities.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao real estate brand
The median real estate client after 6 months
A data-driven guide showing exactly how top-performing Bilbao agents acquire leads at half the cost and double the quality. Includes campaign templates, district-specific keyword lists, and a 90-day roadmap.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results?
Week 1–2: audit complete, baseline established. Week 3–4: campaigns live, initial data coming in. Week 5–8: you'll see CPA trends and early lead flow. By Week 12: statistically significant results (volume, quality, ROI). Patience in Month 1 pays off exponentially in Months 2–6.
What if I'm already running Google Ads or Facebook ads?
Great. We audit your existing campaigns, identify waste (bad keywords, wrong audiences, poor landing pages), and restructure for performance. Most clients find 30–50% of current spend is inefficient. We fix that immediately while scaling what works.
How much should I budget for paid marketing?
Start with €1,500–€2,500/month if you're serious. At €1,500, you can dominate 1–2 Bilbao neighborhoods. At €2,500, you cover multiple districts and property types. Our retainer packages range €900–€3,500/mo depending on scope. We'll recommend a starting point after your audit.
Will you help with landing pages and conversion optimization?
Yes. Landing pages are critical. We either optimize your existing pages or design new ones specific to each campaign (e.g., Casco Viejo renovation buyers vs. Abandoibarra investment seekers). Conversion rate improvements often yield bigger gains than ad spend increases.
Do you handle all platforms, or just Google and Facebook?
We specialize in Google Ads and Facebook/Instagram for most real estate clients. We also run YouTube campaigns and can advise on TikTok and Pinterest if your demographic skews younger. We focus on channels that drive measurable ROI for your business.
FREE · NO COMMITMENT · 48HR TURNAROUND