Built for Real Estate Brands That Have Outgrown Their Last Web Design Agency.
Your website competes against Idealista and Fotocasa. We build sites that win local search and convert site visitors into actual clients.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Madrid real estate is a different game.
We’ve run Web Design here. We know what it takes.
Madrid real estate agents lose 67% of qualified leads to portal sites
Madrid's real estate market is hyperlocal—Salamanca and Gran Vía properties command premiums, yet most brokers rely entirely on third-party portals for visibility. Your own website is invisible. Meanwhile, 128,000 SMBs in the metro spend €2,800/month on digital marketing, but real estate agencies consistently under-invest in owned digital channels. Without a conversion-focused website, you're paying portals to own your leads. A properly built site reclaims that control, captures location-based search intent, and turns foot traffic into commissions.
The 3 places Madrid real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
High monthly spend on Idealista (€1,200) and Google Ads (€800) yielded only 8–10 qualified leads. Competitors were bidding higher; their website ranked nowhere for 'pisos de lujo Salamanca' and converted fewer than 1% of visitors.
Built location-optimised landing pages for each neighbourhood (Salamanca, Recoletos, Chamberí) with investment data, market trends, and agent expertise positioning
— Carlos M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly portal + ads spend vs. lead quality · BEFORE
€2,000/month spend → 8 leads (€250/lead, mostly low-intent)
Monthly portal + ads spend vs. lead quality · AFTER
€800/month spend → 34 leads (€62/lead, high intent from local search)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your website becomes your primary lead engine. You rank in local search, convert 2–3× more site visitors into inquiries, and reduce your cost per qualified lead from €150+ to €60–€80. You own the buyer relationship instead of renting visibility on portals.
Market & Competitor Audit
We analyse your neighbourhood, your competitors' sites, and local search demand. We identify which keywords Madrid buyers actually search for (e.g. 'pisos moderno Salamanca', 'inversión inmobiliaria Gran Vía'). We benchmark your current site performance against top performers in Madrid real estate.
Conversion Strategy & Wireframing
We design your site structure around buyer intent and your sales funnel. Each page—neighbourhood guides, investment analysis, agent bios—is built to move visitors toward a phone call or qualified inquiry. We prioritise local trust signals and property showcase formats proven to convert in Madrid.
Design & Development Build
We code a fast, mobile-first website with SEO foundations baked in. Property pages include high-res image galleries, interactive maps, neighbourhood data, and clear inquiry buttons. We integrate your CRM or lead management system so every inquiry flows directly to your pipeline.
Local SEO & Content Launch
We publish location-focused content pages (neighbourhood guides, investment guides, market reports) optimised for local search. We build your Google Business Profile, set up schema markup for properties, and create internal linking to boost local keyword rankings.
Performance Tracking & Optimisation
We install advanced analytics, heatmapping, and lead tracking. We monitor conversion rates, inquiry quality, and search rankings weekly. Within 30 days, we refine copy, CTAs, and design elements based on real visitor behaviour to increase inquiry volume and lead quality.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid real estate brand
The median real estate client after 6 months
Get the exact framework top-performing Madrid brokerages use to rank in local search, reduce portal dependency, and turn website visitors into qualified leads. Plus: neighbourhood SEO checklist and conversion roadmap.
Median result across 12 real estate Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results (leads and rankings)?
First inquiries typically arrive within 4–6 weeks as local SEO foundations take hold. By month 3, you'll see measurable ranking improvements for neighbourhood keywords. Significant lead volume and ROI visibility: 6 months. This is not an overnight channel—it's a long-term competitive moat.
Will this replace our Idealista and Fotocasa presence?
No. Portals remain a lead source, but they're expensive and you don't own the relationship. Our goal: reduce your portal spend 30–50% by driving higher-intent, direct inquiries to your website. You'll spend less overall and get better-quality leads.
What if we don't have a portfolio of past sales to showcase?
We build around your unique positioning instead. Whether you specialise in investment properties, corporate relocations, or luxury residential, we create content (neighbourhood guides, market analysis, investment calculators) that demonstrates expertise and attracts your ideal buyer. Portfolio grows over time as you close deals.
How much does this cost, and what's the commitment?
Web design typically ranges €3,500–€8,500 depending on scope (pages, integrations, custom features). Most clients pair this with a 6-month optimisation retainer (€600–€1,200/month) to refine conversion elements, add content, and manage ongoing SEO. Total 6-month investment: €7,000–€15,000. ROI breakeven: usually month 3–4.
Can you integrate our existing CRM or lead management system?
Yes. We integrate with Pipedrive, HubSpot, Zoho, and most modern CRMs via Zapier or direct APIs. Every inquiry auto-routes to your pipeline. No manual data entry; no lost leads. Integration is built into the project scope.
FREE · NO COMMITMENT · 48HR TURNAROUND