Built for Real Estate Brands That Have Outgrown Their Last SEO Agency.
Madrid's 4,200+ property agencies compete for the same buyer searches. The agencies winning built district-specific and property-type SEO authority before their competitors did.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid real estate is a different game.
We’ve run SEO here. We know what it takes.
890,000 property searches happen in Madrid every month — but 73% of agents never appear on the first page
Madrid's real estate market is Spain's most competitive and digitally-mature, spanning luxury residential (Salamanca, Retiro), mid-market family homes (Chamberí, Arganzuela), and emerging investor hotspots (Malasaña, Chueca). According to local property search data, 81% of Madrid property buyers now use Google to find homes before contacting agents — up from 54% in 2021. Agencies with strong local SEO and district-specific content fill their pipeline 42% faster than those relying solely on walk-ins and referrals. The average property buyer spends 38 minutes on Google before their first agent call.
The 3 places Madrid real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against 800+ agencies across Madrid for family home searches; losing deals to larger firms with better SEO despite better local knowledge
Built 14 district-specific content hubs targeting Chamberí, Arganzuela, Tetuán, and Moncloa family home searches
— Miguel R.
Managing Director, Chamberí Homes
Read the full case study →BEFORE → AFTER
Monthly qualified buyer enquiries from organic search · BEFORE
8
Monthly qualified buyer enquiries from organic search · AFTER
52
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 8–12 months, your Madrid agency appears in the local pack and top organic results across your target districts — consistently generating 35–72 qualified buyer enquiries per month with an average enquiry value of €520k–€780k.
Madrid Real Estate SEO Audit
We audit your GBP, website, portal listings, and local citation profile against the top 8 competing agencies in your target districts.
Technical & Local Foundation
Fix site speed, property schema markup, mobile optimisation, citation consistency across Idealista, Fotocasa, and local Madrid directories.
District & Property-Type Content Build
Create 12–20 high-converting district hub pages (Salamanca, Chamberí, Retiro, Malasaña, etc.) plus property-type landing pages (pisos, casas, áticos, inversión).
Authority & Portal Optimization
Build local citation authority across Madrid business directories, real estate associations, and create content earning backlinks from Madrid property news sites.
Lead Attribution & Conversion Optimization
Monthly reporting on rankings by district, organic traffic, lead source, and closed transaction value. A/B test CTA placement and offer stacking.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid real estate brand
The median real estate client after 6 months
See how your agency compares to the top-ranking agencies in your target districts and property types.
Median result across 12 real estate SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does real estate SEO cost for a Madrid agency?
Madrid real estate SEO retainers typically run €2,600–€7,200/month depending on district competition and portfolio size. Our packages start at €2,400/month. Agencies with 3+ target districts or luxury property focus may run €5,500–€8,000/month.
How do I rank above Idealista, Fotocasa, and Pisos.com on Google?
You can't outrank them for ultra-generic searches like 'pisos Madrid'. But you absolutely can rank above them for high-intent district and property-type searches: 'pisos venta Salamanca', 'chalets Chamberí', 'inversión Malasaña'. These convert 5–8x better than portal traffic.
How long before we see buyer enquiries from SEO?
Most Madrid agencies see first incremental enquiries within 60–90 days. Meaningful pipeline volume (20+ qualified enquiries/month) takes 7–10 months.
Which districts have the most SEO opportunity in Madrid?
Malasaña, Chueca, and Retiro have rising search demand but lower SEO competition. Salamanca and Centro are highly competitive but with higher deal values. Chamberí and Arganzuela are sweet spots: moderate competition, high volume, strong deal values.
Do you help with investment property and rental property SEO, or only sales?
Both. Investment and rental searches often have less competition than sales searches. Many of our clients earn 30–40% of their pipeline from investment/rental buyer enquiries.
FREE · NO COMMITMENT · 48HR TURNAROUND