Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
The practices converting patient inquiries at 8–12% aren't spending more on ads — they're bidding on exact symptoms with location modifiers, excluding tire-kickers with negative keywords, and retargeting site visitors who didn't book. Your competitors in Canary Wharf and the City are already doing this.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
London healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
London healthcare providers are bleeding £2,800 per month to wasted ad spend on symptom searches they're not winning
London's healthcare advertising market is fragmented and inefficient. 73% of London medical practices and clinics running Google Search Ads are bidding on broad keywords like 'dentist' and 'physiotherapist' without location or service modifiers — competing in a market where cost-per-click ranges from £1.20 to £8.40 depending on speciality and geography. Meanwhile, the top-converting practices in Shoreditch, the West End, and Canary Wharf are using tightly segmented campaigns around specific conditions ('private knee MRI London', 'emergency dentist EC1'), layering in location audiences and past-visitor remarketing. The result: identical ad spend, 3–5x difference in patient acquisition cost.
The 3 places London healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Broad keyword bidding on 'dermatologist London' and 'skin doctor', no geo-targeting between locations, no conversion tracking, and no idea which treatments (acne, anti-ageing, surgical removal) were being driven by ads
Implemented phone call tracking and mapped patient inquiries back to keyword + location — discovered that 60% of spend was generating zero conversions (broad keywords from out-of-area searchers)
— Sarah M.
Operations Manager, Private Dermatology Clinic
Read the full case study →BEFORE → AFTER
Cost Per Patient Inquiry · BEFORE
£525
Cost Per Patient Inquiry · AFTER
£31
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, London healthcare clients typically reduce cost-per-patient by 40–60% and increase qualified patient inquiries by 2–3x — with clear visibility into which services are profitable and which are money-losers.
Healthcare Paid Media Audit
We audit your Google Search, Display, and any active Meta campaigns — identifying keyword overlap, negative keyword gaps, geo-targeting issues, and conversion tracking failures. We pull your actual patient inquiry data and cross-reference it against ad spend to calculate true cost-per-patient by service.
Conversion Tracking & Patient Journey Mapping
We implement robust conversion tracking — phone call tracking, form submissions, and CRM integration — so every patient inquiry is attributed to the exact ad, keyword, and service that drove it. This is foundational; most practices can't answer 'which ads bring in patients' because their tracking is incomplete.
Campaign Restructure by Service & Condition
We rebuild your account around the conditions and services you actually treat — not generic keywords. Separate campaigns for 'private MRI London', 'urgent dental EC1', 'cosmetic botox W1' with hyper-local geo-targeting, tight match types, and negative keywords that eliminate tire-kickers. Each campaign maps to a service line with clear ROI tracking.
Display Remarketing & Audience Layering
We build a Display remarketing campaign to retarget the 85% of site visitors who don't convert on first visit — with creative messaging specific to the services they viewed. We also layer in competitor audience targeting (people searching competitors' names) and lookalike audiences from your existing patient data.
Monthly Optimisation & Scaling by Profitability
Monthly reporting on cost-per-patient by service, keyword profitability, and channel attribution — with clear recommendations on which services to scale spend toward and which keywords to cut. We adjust bids based on actual patient value (new vs. returning, service margin, lifetime value).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London healthcare brand
The median healthcare client after 6 months
See how your healthcare practice's paid media performance compares to top-converting London clinics — with exact cost-per-patient benchmarks by speciality and geography.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a London healthcare practice spend on Google Ads monthly?
A meaningful paid media programme for healthcare starts at £2,000–£3,500/month ad spend. Below that, you're not gathering enough conversion data to optimise reliably. Most of our London healthcare clients scale to £6k–£15k/month within 6 months as cost-per-patient improves and they scale toward profitable services.
Should we bid on branded keywords (our practice name) or condition-based keywords?
Both serve different roles. Condition-based keywords ('private dentist W1', 'urgent care EC1') bring new patients; branded keywords capture people who've already decided on you but are searching to confirm. Allocate roughly 30% budget to branded/navigational and 70% to condition-based keywords. Branded keywords typically have lower CPCs (£0.80–£2.00) and higher conversion rates (12–18%).
Is Display remarketing worth it for healthcare practices?
Absolutely. 85% of site visitors don't convert on first visit — they're comparing practices, checking credentials, reading reviews. A 4-week Display remarketing campaign to past visitors typically increases their conversion rate to 6–9%, turning a 1–2% initial visit conversion into a 7–11% overall conversion. At £2–£4 CPM, Display is the cheapest way to recover abandoned patients.
Can we run Meta Ads for healthcare services?
Yes, but differently than Google. Meta is better for awareness and broad condition targeting ('looking for back pain relief?') rather than high-intent symptom searches. We use Meta to build audience awareness for conditions you treat, then retarget site visitors from Google + organic traffic. Meta budgets typically run 20–30% of total paid budget for healthcare practices.
How do we track phone call inquiries from Google Ads?
We implement call tracking numbers that dynamically populate on your website based on traffic source — so a call from a Google Ads visitor gets a unique tracking number that reports back to GA4 and your CRM. This lets us attribute each patient inquiry to the exact keyword, ad, and campaign that drove it. This is foundational for healthcare paid media ROI.
FREE · NO COMMITMENT · 48HR TURNAROUND