Built for Healthcare Brands That Have Outgrown Their Last SEO Agency.
London's 14,000 GP surgeries and private clinics compete for the same patient searches — the practices winning built local SEO authority before their neighbours did.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
London healthcare is a different game.
We’ve run SEO here. We know what it takes.
1.8 million Londoners search for a doctor or specialist every single month
London's healthcare market is the most competitive in the UK, spanning NHS primary care, private specialist clinics, and an increasingly digitally-savvy patient base. According to local health search data, 74% of Londoners now use Google to find a healthcare provider before booking — up from 52% in 2021. Private practices and specialist clinics with strong local SEO fill appointment slots 35% faster than those relying solely on NHS referrals and word-of-mouth.
The 3 places London healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against larger multi-site physio chains with significant ad budgets, for searches from Clapham, Brixton, and Balham residents seeking physiotherapy
Built 9 condition-specific and borough-specific landing pages — sports injury, back pain, and post-surgical rehab pages each targeting Clapham, Brixton, and Balham search clusters
— Emma T.
Clinic Director, Clapham Physiotherapy
Read the full case study →BEFORE → AFTER
Monthly new patient enquiries from organic search · BEFORE
5
Monthly new patient enquiries from organic search · AFTER
38
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 8–12 months, your London practice appears in the local pack and top organic results for your specialty across your target boroughs — consistently generating 25–55 new patient enquiries per month from organic search alone.
London Healthcare SEO Audit
We audit your Google Business Profile, website, and citation profile against the top 5 competing practices for your specialty in your area of London. You'll see exactly where patients are choosing your competitors — and why.
Technical & Local Foundation
We fix the technical issues suppressing your rankings — site speed, medical schema markup (Physician, MedicalOrganization), mobile optimisation, and local citation consistency across UK health directories. Most London clinic websites have 12–20 fixable issues.
Specialty & Borough Content Build
We create borough-specific, specialty-focused content pages answering the exact questions your potential patients search. Each page targets a specific combination of specialty + London area — searches NHS.uk cannot serve and directories don't rank for.
Authority & Citation Building
We build local authority through UK health directory citations (Doctify, Healthgrades UK, Top Doctors), medical association listings, and strategic mentions in London health and lifestyle publications.
Appointment Attribution & Refinement
Monthly reporting on rankings, organic traffic, and new patient enquiries generated from organic search. We refine based on which content is generating appointments, not just rankings.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London healthcare brand
The median healthcare client after 6 months
See how your London practice's online visibility compares to the top-ranking practices in your specialty — with an action plan for closing the gap and filling your appointment book from organic search.
Median result across 12 healthcare SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does healthcare SEO cost for a London practice?
London healthcare SEO retainers typically run £2,800–£6,500/month for a meaningful programme. Our packages start at £2,200/month for single-specialty practices and scale to £5,800/month for multi-specialty clinics targeting competitive Central London keywords. A single new private patient typically covers 1–3 months of SEO investment.
Can I rank above NHS.uk for healthcare searches in London?
For generic searches like 'GP London' — no. But for specialty-specific and borough-specific searches, yes. 'Private cardiologist Islington', 'sports physiotherapy Clapham', 'private dermatologist North London' — these are searches NHS.uk doesn't rank for and where independent practices consistently appear in the top 3 results.
How long before we see new patient appointments from SEO?
Most London healthcare clients see their first incremental organic appointments within 60–90 days of GBP optimisation and basic content improvements. Meaningful volume — 15+ new patients/month — typically comes at 6–9 months. The most competitive Central London specialties take 10–14 months to reach full impact.
Do you work with NHS practices or only private clinics?
Both — but the strategy differs significantly. NHS practices use SEO to build patient trust and reduce did-not-attends through better pre-visit education. Private practices use SEO for direct patient acquisition. Mixed NHS/private practices benefit from both approaches. We tailor the strategy to your patient mix.
How important are patient reviews for London healthcare SEO?
Critical — both for Google local pack rankings and for patient conversion. London patients researching a private clinic read reviews before booking. Practices in the local pack top 3 average 52 reviews with 4.8+ ratings. We build a systematic post-appointment review generation process that complies with GMC guidance on testimonials.
FREE · NO COMMITMENT · 48HR TURNAROUND