Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
68,000 SMBs in Birmingham compete for patient attention. Most waste their ad budget on the wrong channels. We make every pound and dollar work harder.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Birmingham healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your healthcare ads aren't reaching patients searching now
Birmingham's healthcare sector is highly fragmented across primary care, dental, physiotherapy, and private clinics—each with different patient acquisition costs and search behaviour. Google Ads and Google Maps dominate patient discovery, yet most healthcare businesses underspend on local search visibility while pouring money into generic display networks. The average healthcare SMB in Birmingham spends £2,400/month on digital marketing but generates fewer than 4 qualified patient leads—a 40% waste rate. Competition for high-intent keywords ('dentist near me', 'physiotherapy Birmingham') has increased 26% year-over-year, meaning older PPC strategies no longer convert.
The 3 places Birmingham healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £2,200/month on Google Ads and Facebook, but only generating 2–3 new patient inquiries weekly. Google Maps showed competitors first. No system for collecting patient reviews. Website was desktop-optimised; mobile conversion was near-zero. Practice owner wasn't sure if ads were even working.
Rebuilt Google My Business profile with high-quality images, service details, and a 90-day review generation campaign (target: 40 new 5-star reviews)
— Sarah M.
Practice Owner & Principal Dentist
Read the full case study →BEFORE → AFTER
Monthly New Patient Leads · BEFORE
8–12
Monthly New Patient Leads · AFTER
48–56
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, you'll see your cost-per-patient lead drop by 50–65%, your monthly qualified lead volume increase by 2–3x, and your Google Maps visibility improve in top Birmingham postcodes (B1–B5, Digbeth, Brindleyplace area). By month 6, your paid ad spend becomes self-sustaining, generating 8–15 booked patient appointments monthly at a predictable, profitable CPA.
Market & Competitor Audit
We analyse your current ad spend, identify which channels are draining budget, and map the top 12 competitors in your Birmingham postcode. We also audit your Google My Business, reviews, and website mobile experience.
Strategy & Channel Selection
Based on your patient type (emergency, routine, specialist), we recommend the right paid channels: Google Ads for high-intent searches, Google Local Services Ads for trust, and Meta retargeting for warm audiences. We define realistic monthly lead targets and CPA benchmarks for your specialty.
Campaign Build & Optimisation
We craft location-specific ad copy (leveraging Birmingham district names, local landmarks), build mobile-first landing pages that convert, set up conversion tracking (calls, form fills, bookings), and implement audience segmentation by patient type and urgency.
Review Generation & Local Trust
We implement a systematic review collection process—automated email campaigns post-appointment, SMS review requests, and incentive strategies compliant with healthcare advertising standards. More reviews lift your Google Maps ranking and increase ad click-through rates by 30–40%.
Reporting, Testing & Scaling
We deliver weekly performance reports (leads, CPA, ROAS), run multivariate tests on ad creative and landing page messaging, and gradually scale budget to top-performing channels. Adjustments are made based on real patient booking data, not vanity metrics.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham healthcare brand
The median healthcare client after 6 months
We'll analyse your current paid ad spend, identify which channels are draining your budget, benchmark your cost-per-lead against competitors in your postcode, and deliver 3 immediate quick wins you can implement today—no cost, no obligation.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does paid marketing management cost with Omakaase?
Our retainer range for healthcare businesses in Birmingham is £1,200–£5,000/month depending on your current ad spend, number of locations, and growth targets. Most practices start at £2,000–£3,000/month. We'll conduct a free audit to recommend the right investment level for your practice.
I'm already spending £2,400/month on ads. Why aren't I seeing results?
Three common reasons: (1) Your targeting is too broad—you're paying for clicks from people not in your service area or wrong patient type; (2) Your landing pages don't convert—mobile friction, slow load, no trust signals; (3) You're measuring vanity metrics (clicks) instead of actual bookings. We fix all three. Most clients see 50%+ cost-per-lead improvement within 8 weeks just by fixing targeting and conversion tracking.
How long before I see new patient leads?
Week 1–2: We audit and diagnose. Week 2–3: We launch optimised campaigns. Week 3–4: First leads should arrive (assuming decent ad spend). Week 6–12: You'll see the full impact of review generation, landing page optimisation, and audience refinement. Patience in weeks 1–3 pays off in months 2–6 with 2–3x lead volume at 50–65% lower cost-per-lead.
Do you handle Google My Business and reviews, or just ads?
We handle both as one integrated strategy. Reviews lift your Google Maps ranking (free organic visibility), which increases ad click-through rates by 30–40%. Google My Business optimisation + paid ads + review generation = a complete local dominance system. Most agencies only do ads; we do the full funnel.
What if my website is outdated or mobile-unfriendly?
We'll audit it and flag mobile conversion killers. We don't rebuild websites, but we build custom mobile-first landing pages designed specifically for paid ad traffic—so your ads point to a converting page, not your homepage. Your existing website stays as-is; paid traffic bypasses it entirely.
FREE · NO COMMITMENT · 48HR TURNAROUND