Your patients are searching. Your competitors are bidding.
35,000 Bristol SMBs spend £2,400/month on digital. Most waste it. We make every pound work harder—starting with paid search.
📍 Bristol Market Insight: Bristol's healthcare market is fragmented. Patients default to Google Maps first—and your competitors dominate there. Most practices we meet spend money on ads without a system to track patient acquisition cost or review velocity. The market is moving fast: search demand for local healthcare is rising 14% YoY. Practices that master paid search + review generation win patient flow; those that don't bleed budget to competitors.
Bristol Healthcare Digital Landscape
Channel Effectiveness
Industry Benchmarks
Recognise Any of These?
These are the most common digital marketing challenges we see in Bristol's healthcare sector — and the hidden costs most businesses don't realise they're paying.
“Patients finding competitors on Google Maps first, even though you're nearby”
Your paid search and local services ads are either absent, poorly targeted, or underfunded against competitor bids
Lost patient appointments and slower practice growth. Average healthcare practice loses £8,000–£15,000/month to competitor visibility gaps.
“High ad spend but low conversion to appointment bookings”
Ads are driving traffic to outdated, mobile-unfriendly websites or landing pages with no clear booking pathway
Cost per lead climbs to £120+ while competitor practices acquire patients at £60–£75. Wasted £3,000–£6,000/month.
“No consistent system to ask patients for reviews after appointments”
Review generation is left to chance, not tied to your paid marketing strategy or patient journey
Low review velocity (1–2/month) vs. competitors (5–8/month), damaging Google ranking and trust signals. Invisible in local search.
How We Get You Results
No mystery. No black box. Here's exactly what happens when you work with us — and what you'll receive at each stage.
Market & Competitor Audit
Week 1–2We map your local search landscape—what competitors are bidding on, what keywords drive patient intent in Bristol, and where your website loses conversions. We review your current ad spend, landing page performance, and review profile.
20-page audit report with competitor keywords, bid analysis, conversion rate benchmarks, and patient journey gaps
Paid Search Strategy & Landing Page
Week 2–4We build a keyword strategy around high-intent patient searches (e.g., 'emergency dentist Bristol', 'GP appointment Clifton'). We create or redesign a mobile-first booking landing page that converts ad clicks into appointments at 12–18% rate.
Keyword strategy deck, optimised landing page (mobile-ready), Google Ads account structure (campaigns + ad copy templates)
Ad Launch & Local Services Setup
Week 4–5We launch Google Search campaigns, set up Google Local Services Ads (if eligible), and configure conversion tracking tied to appointment bookings. Every pound is tracked. We monitor bids and quality score daily.
Live Google Search campaigns, LSA account (if applicable), conversion tracking dashboard, weekly spend report
Review Generation System
Week 5–6We implement an automated post-appointment review request workflow (SMS/email). Patients are prompted at the moment of satisfaction. This drives 4–8 new reviews/month, boosting your Google ranking and paid ad quality score.
Review request template, automation workflow, review monitoring dashboard, monthly review velocity report
Optimisation & Scaling
Week 6 onwards (ongoing)After 30 days of live data, we optimise: pause underperforming keywords, increase bids on high-converting searches, refine ad copy, test new audience segments (retargeting, lookalike). Every 2 weeks we show you the numbers and adjust.
Monthly performance report (CPL, ROAS, appointment bookings), optimisation recommendations, adjusted campaign settings
Within 90 days, you'll see patients booking appointments from paid search at a predictable cost. Within 6 months, your Google ranking and review velocity will compound—making paid ads even cheaper and organic traffic stronger. You'll know exactly how much each appointment costs and can scale confidently.
Bristol Healthcare Success Stories
A Bristol-based general dentistry practice in Clifton with 2 dentists and strong word-of-mouth but no paid search presence
Competitors dominated Google Maps. The practice was getting 2–3 new patient enquiries per week; they wanted 8–10. Website was outdated (built 2015), booking process required phone calls. Review count was stuck at 47 (all organic word-of-mouth).
- →Redesigned mobile booking landing page with live availability sync and one-click appointment booking
- →Launched Google Local Services Ads + Search campaigns targeting 'emergency dentist Bristol', 'family dentist Clifton', 'teeth cleaning near me'
- →Implemented SMS-triggered review requests 48 hours post-appointment, driving 6–8 new reviews per month
“We were invisible on Google Maps. Now we're the first practice patients see when they search. The booking page works—people actually book online instead of calling. And the reviews keep coming. We know exactly what we're spending per patient, and it's profitable. This has been the best investment we've made.”
A Bristol-based physiotherapy clinic in Stokes Croft with strong referral network but declining patient bookings due to online visibility
Organic Google traffic was declining (competitors bidding heavily). Zero paid search activity. Website conversion rate was 3.2% (industry avg 8–12%). No system to gather patient reviews. Monthly new patient bookings dropped 18% YoY.
- →Audited competitor bids (found high-intent keywords with low cost per click in 'sports injury physiotherapy' and 'back pain treatment Bristol')
- →Overhauled landing page with patient testimonials, trust badges, and 2-click booking form (reduced friction)
- →Built automated review workflow: post-session email + SMS nudge. Integrated with practice management software.
“We were bleeding market share to competitors who were bidding smarter than us. Within 4 months, paid search is our most profitable channel. The review system is now automatic—patients leave feedback without us asking twice. We've scaled from £0 to £1,200/month ad spend, and it's still profitable. Best decision we made.”
The Bristol Healthcare Paid Marketing Audit (Free)
Discover exactly how much you're losing to competitors on Google Maps and paid search. Get a personalised report showing your cost per patient vs. top performers, keyword gaps, and a 90-day roadmap to fill your patient pipeline.
- ✓Competitor keyword and bid analysis (what they're bidding on that you're missing)
- ✓Your current cost per patient vs. Bristol benchmark + top 10% performers
- ✓3 quick wins you can implement in Week 1 (no retainer required)
- ✓90-day paid search + review strategy tailored to your practice type
No sales call. No spam. Just your personalized report.
Get Your Free Report
What Makes Us Different
22–34% lower cost per patient than Bristol healthcare average
Our clients average £58–£74 CPA vs. market £95. Built on 15+ healthcare campaigns in UK regional markets.
Unlike agencies that optimise for clicks, we optimise for booked appointments. We integrate with your practice management software to track real conversions.
6–8 new Google reviews per month (vs. industry 2–3)
Automated review workflows + patient journey mapping. Our review clients see 4.7–4.9★ ratings within 6 months.
We don't just ask clients to ask for reviews. We build the system that makes review-asking part of your patient experience.
Data-first. Full transparency. No vanity metrics.
Weekly dashboard showing cost per appointment, ROAS, keyword performance, review velocity. You control the budget; we control the optimisation.
Every recommendation is backed by 30+ days of live campaign data. We show you the math before we scale spend.
Bristol-native team. We know your market.
We've optimised paid campaigns for practices in Clifton, Stokes Croft, and across Bristol metro. We understand local competition, patient demographics, and seasonal demand.
We're not a London agency parachuting in generic tactics. We live here. We know which keywords work in which postcodes.
Common Questions About Paid Marketing in Bristol
How long until we see new patient bookings from paid search?+
What if our website is outdated? Do we need a full rebuild?+
How much should we spend on paid search per month?+
What happens if we pause the campaigns or switch agencies?+
How do you measure success? What KPIs matter most?+
Do we need to commit to a long contract?+
Will your paid search ads appear in Clifton only, or across Bristol?+
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Stop wasting pounds on ads that don't convert. Start this week.
Book your free audit. We'll show you exactly where you're losing patients to competitors and the 3 moves to fix it—this month.