Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
Manchester's 75,000 SMBs spend £2,800/month on digital. Most see nothing. We make every pound work.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Manchester healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your healthcare ads are losing to competitors on Google
Healthcare businesses in Manchester face a unique challenge: patients search for urgent care, specialists and treatments locally, but outdated websites and poorly-targeted ads mean competitors capture them first. Google Maps visibility is the battlefield—and most practices lose before the patient even calls. The average healthcare provider in Manchester spends £2,800 monthly on paid marketing with minimal system to track patient acquisition cost, review generation, or mobile conversion. Practices that succeed combine hyper-local paid search, reputation management and mobile-first landing pages. Those that don't, watch their patient pipeline shrink.
The 3 places Manchester healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending £3,200/month on Facebook ads with zero tracking of which patients came from ads. Landing pages were outdated, mobile-unfriendly. Google Maps showed competitors first. No review system.
Rebuilt Facebook & Google Ads campaigns with audience segmentation by service (cosmetic vs. routine cleanings) and tighter geographic radius to Spinningfields postcode areas
— Sarah M.
Practice Owner
Read the full case study →BEFORE → AFTER
Monthly Patient Acquisitions from Paid Ads · BEFORE
6–8 patients
Monthly Patient Acquisitions from Paid Ads · AFTER
18–22 patients
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 weeks, you'll have a fully optimised paid marketing engine: lower cost-per-lead, more mobile conversions, and a steady stream of new patient reviews. By month 3, you'll compete with the best-funded practices in Manchester on cost-efficiency, not budget size.
Audit Your Paid Presence
We examine every ad account, landing page, and conversion path you currently have live. We benchmark your cost-per-lead, click-through rates, and mobile conversion against Manchester healthcare standards. We identify which ads are haemorrhaging budget and where quick wins exist.
Rebuild Landing Pages for Conversion
We redesign or build mobile-first landing pages that match your ad copy, include trust signals (credentials, testimonials, certifications), and have one clear CTA: book an appointment. Every element is tested for conversion, not vanity.
Restructure Paid Campaigns
We rebuild your Google Ads (Search + Local Services) and Facebook/Instagram campaigns with tighter audience targeting, lower-cost keywords, and Manchester-specific intent signals. We segment by service line (e.g., dental cleaning vs. implants) so budget goes only to high-intent prospects.
Launch Review Generation System
We implement an automated system to request reviews from patients post-visit via SMS or email, ensuring you capture 5–8 new reviews monthly. More reviews = higher Google ranking, more trust, lower cost-per-lead.
Optimise & Scale
Week 2 onwards, we monitor daily: adjust bids, pause underperformers, scale winning ad sets, test new audiences. You'll see cost-per-lead drop 20–40% as algorithms learn and we find the most efficient patient sources in Manchester.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Manchester healthcare brand
The median healthcare client after 6 months
A step-by-step checklist to audit your own paid ads, landing pages, and review systems. Identify the exact leaks in your patient pipeline and get specific actions to fix them.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from paid marketing?
Small wins (improved CTR, lower cost-per-click) within 2–3 weeks. Meaningful patient volume increases (15–20% more enquiries) by week 6–8. Full optimisation and scaling happen by month 3–4. We show you real data every week so you're never guessing.
What if I'm already running ads but they're not working?
That's our most common starting point. We audit your existing campaigns, identify waste (poorly-structured accounts, wrong keywords, broken landing pages), and fix them. Most clients save 30–50% of ad spend immediately while increasing patient volume. We'll show you the audit within 10 days.
Do you manage Google Ads and Facebook, or just one?
Both. Different healthcare services perform better on different channels. Urgent care and emergency dentistry? Google Local Services dominates. Cosmetic treatments and wellness services? Facebook/Instagram. We run multi-channel campaigns and allocate budget where it converts best for *your* services.
How much does this cost, and what's the minimum commitment?
Most healthcare practices in Manchester invest £2,500–£5,500/month for full management (ads, landing pages, reviews, reporting). Minimum engagement is 3 months so we have time to test, learn, and scale. We're transparent on fees: no hidden costs, no surprise retainers. You'll see ROI within 6 weeks or we'll rework your strategy free.
I'm worried about Google Ads compliance in healthcare. What are the rules?
We handle all compliance: no false health claims, proper credentials display, GDPR-compliant landing pages, and regulated keywords (e.g., no misleading 'cure' language). We're familiar with GMC, GDC, and CQC standards and ensure all ad copy and landing pages align. You stay compliant; we stay accountable.
FREE · NO COMMITMENT · 48HR TURNAROUND