Built for Healthcare Brands That Have Outgrown Their Last Social Media Agency.
Most healthcare businesses post sporadically and lose patient trust. Strategic social media builds community, generates reviews, and fills your patient pipeline.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Birmingham healthcare is a different game.
We’ve run Social Media here. We know what it takes.
68,000 Birmingham SMBs competing for patients online
Birmingham's healthcare market is increasingly digital-first. Patients research practices on Facebook and Instagram before calling, yet most local providers lack consistent posting schedules or review generation systems. The 68,000 SMBs in the metro area represent fierce competition for patient acquisition. Healthcare businesses spending £2,400/month on digital marketing rarely allocate strategically to social—they're chasing Google Ads instead of building lasting patient relationships through owned channels.
The 3 places Birmingham healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Social media was dormant. The practice posted quarterly updates and had no review generation system. Competitors in the area were actively building patient communities on Facebook, and this practice was losing visibility.
Launched weekly educational posts (tips for sensitive teeth, whitening myths, orthodontics FAQ) paired with staff introductions to humanise the brand
— Sarah M.
Practice Manager
Read the full case study →BEFORE → AFTER
Monthly new patients from social · BEFORE
0–1
Monthly new patients from social · AFTER
8–10
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a predictable patient acquisition channel generating 4–8 new qualified leads per month from social. Your practice will be known as trusted and responsive in your local Birmingham community, with a growing library of patient testimonials and reviews that rank you above competitors.
Audit & Community Blueprint
We analyse your current social presence, competitor positioning in Birmingham, and patient sentiment across platforms. We identify which channels your patients actually use and what content drives engagement in healthcare.
Content Calendar & Brand Voice
We build a 12-week content calendar tailored to your healthcare niche—whether GP practice, dental, physio, or private clinic. Each post is designed to educate, build trust, and drive specific actions (booking, review, referral).
Patient Review System Launch
We implement an automated review generation workflow. Post-appointment or post-call, patients receive a simple, single-click request to leave feedback on Google, Facebook, and Trustpilot. No friction, no excuses.
Community Engagement & Response Protocol
We establish response templates and timing for comments, messages, and reviews. Every patient interaction becomes a trust-building opportunity. We monitor trends and patient concerns, feeding insights back into your service.
Conversion Optimisation & Reporting
We set up tracking pixels, UTM parameters, and lead attribution. Monthly reports show exactly which posts, times, and content types drive booking calls and patient referrals. We optimise based on data.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham healthcare brand
The median healthcare client after 6 months
A practical, one-page checklist for healthcare business owners in Birmingham. It shows you exactly which social posts drive patient bookings, how to set up review generation without annoying patients, and the 3 common posting mistakes that tank engagement.
Median result across 12 healthcare Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much time will this take from our team?
Minimal. We handle content creation, posting, and community management. Your team spends 30 minutes per week reviewing posts and 10 minutes per week approving review responses. That's it. We train one team member to be the 'social lead'—they're the voice, we handle the mechanics.
We've tried social media before and nothing happened. Why would this be different?
Most healthcare practices post sporadically without strategy, no lead-tracking system, and zero review generation. Social then looks invisible because it's not connected to real business outcomes. We treat social as a patient acquisition channel with the same rigour as your Google Ads. Every post has a purpose, every patient touchpoint is tracked, every result is measured.
What if our budget is tight? Can we start with just one platform?
Absolutely. We typically recommend starting with Facebook (highest patient density for healthcare in the UK) and adding Instagram after 8 weeks. The core strategy stays the same: education, trust-building, and review generation. You can scale up as results prove ROI.
How do you make sure patient reviews are genuine and not fake?
Our review request system asks real patients who've used your service to leave honest feedback. We never write fake reviews or incentivise 5-star ratings. Reviews are posted to Google, Facebook, and Trustpilot—platforms verify authenticity. Our job is making it easy for happy patients to share their experience.
Will this conflict with our website or other marketing?
No—it amplifies it. Social drives traffic to your website, builds trust before patients visit, and generates reviews that improve your Google ranking. We coordinate messaging across channels so every touchpoint reinforces your brand. Social is the community-building engine; your website closes the sale.
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