Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
Edinburgh healthcare businesses average £2,600 monthly spend. Most see 40% wasted budget. Our paid marketing system ensures every pound works.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Edinburgh healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Stop losing patients to competitors on Google Maps
Edinburgh's 38,000 SMBs compete fiercely for patient attention, yet 70% of healthcare practices lack a structured paid strategy—leaving Google Maps and search results to chance. The Old Town and New Town financial districts drive high search volume for private healthcare, dentistry, and specialist services, but conversion rates remain weak. Patient acquisition costs in Edinburgh healthcare range £85–£220 per lead, yet most practices burn budget on untargeted ads. Paid marketing done right here isn't about spend—it's about precision.
The 3 places Edinburgh healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competitor practices dominated Google Maps results. Their Google Ads account was live but untested; they spent £1,800/month with no tracking of which ads generated actual bookings. Website had no clear call-to-action for cosmetic dentistry, their highest-margin service.
Restructured Google Search campaigns into separate ad groups for general dentistry, cosmetic, and emergency; tightened keyword targeting to Edinburgh postcodes and high-intent terms ('emergency dentist Edinburgh', 'cosmetic dentistry Old Town')
— Sarah M.
Practice Manager
Read the full case study →BEFORE → AFTER
Monthly attributed patient bookings from paid · BEFORE
0 (untracked)
Monthly attributed patient bookings from paid · AFTER
26
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By week 12, you'll have a predictable patient acquisition engine running on £2,000–£3,500 monthly spend, generating leads at £65–£110 each—nearly 50% cheaper than Edinburgh's average. Most importantly, you'll understand exactly which ads, keywords, and messaging drive your highest-quality patients.
Paid Market Audit
We analyse your current Google Ads, Local Services listings, and competitors' paid strategies across Edinburgh. We identify budget leaks, underperforming keywords, and missed high-intent patient search terms specific to your specialism.
Strategy & Messaging Build
We develop a bespoke paid strategy aligned to your patient acquisition goals, seasonal demand in Edinburgh, and competitor positioning. Ad copy, landing page structure, and audience segmentation are crafted to reflect how Edinburgh patients search and decide.
Campaign Activation & Optimisation
We launch or restructure your Google Search, Local Services, and Meta campaigns with tight tracking, A/B testing, and daily optimisation. Every penny is monitored; underperformers are paused or refined within 48 hours.
Conversion Path Refinement
We optimise landing pages, ensure mobile responsiveness, implement appointment booking integrations, and set up automated patient nurture sequences. The goal: turn ad clicks into booked appointments at predictable cost.
Review Generation & Authority Build
We implement a systematic review collection campaign, manage your Google and Trustpilot presence, and use social proof in paid ads. Higher ratings improve search ranking and conversion rates simultaneously.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh healthcare brand
The median healthcare client after 6 months
A one-page audit template used by top-performing practices in Edinburgh to identify the 3–5 highest-impact paid marketing fixes they can implement this week. Includes budget benchmarks for Edinburgh and a simple cost-per-lead calculator.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we actually be spending on paid marketing as a healthcare practice in Edinburgh?
Edinburgh healthcare practices average £2,000–£3,500 monthly for a strategic paid campaign. We recommend starting at £1,500/month if you're testing, then scaling to £3,000–£5,000 once you've validated messaging and landing pages. The right budget depends on your target service value and patient lifetime value, not just arbitrary spend. We'll show you the maths.
What if we've already tried Google Ads and it didn't work?
Most failed paid campaigns fail for one of three reasons: poor keyword selection (untargeted search terms), weak landing pages (no clear call-to-action or high bounce rate), or no tracking (you don't know which ads actually convert). We'll audit what went wrong, fix the root cause, and typically see 40–50% improvement within 4 weeks. It's rarely that paid ads don't work—it's usually that they weren't set up right.
How do you handle patient privacy and GDPR compliance in paid advertising?
Healthcare advertising in the UK has strict rules. We manage ad copy to avoid prohibited claims, ensure all landing pages are GDPR-compliant with clear consent flows, and avoid retargeting sensitive health data. We also use Privacy-Safe audiences on Meta and Google to comply with NHS and GMC advertising guidelines. Compliance is built into every campaign from day one.
Can you help us generate more patient reviews? That seems to impact our ads too.
Absolutely. We implement a systematic review collection process: post-appointment email and SMS sequences, incentive structures (where legal), and reputation monitoring. Reviews improve both your Google ranking and your paid ad performance—patients are 30% more likely to convert if they see 4.5+ star ratings. We'll build and execute the playbook; you just need to commit to the process.
What's your typical retainer, and how does it compare to what we're spending now?
Edinburgh agency retainers typically range £1,200–£5,500/month depending on complexity and campaign scale. We price based on strategy + management + optimisation + reporting. Most clients save 20–30% on ad spend itself because we eliminate waste, so even a £2,000 retainer usually pays for itself. We're happy to show you the ROI model before you commit.
FREE · NO COMMITMENT · 48HR TURNAROUND