Built for Healthcare Brands That Have Outgrown Their Last Social Media Agency.
Edinburgh healthcare businesses losing patient trust on social. We build communities that convert—and compete.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Edinburgh healthcare is a different game.
We’ve run Social Media here. We know what it takes.
Your patients find competitors first. Let's change that.
Edinburgh's 38,000 SMBs are split between old-town practice and new-town finance districts, but healthcare sits apart: patient trust drives everything. Your competitors are already on Google Maps; most aren't on social. That's your advantage. Healthcare practices averaging £2,600/month on digital spend are underinvesting in community-building—the channel that generates the highest lifetime patient value. Social media for healthcare in Edinburgh isn't crowded; it's neglected.
The 3 places Edinburgh healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong reputation locally, but invisible on Instagram and Facebook. Google Maps showed 3.7-star rating; competitors had 4.6+. Patient acquisition had plateaued; most referrals came from existing patients, not new-to-market.
Built 12-week education content series around common patient anxieties (teeth whitening, implants, anxiety-free treatment)
— Sarah M.
Practice Manager
Read the full case study →BEFORE → AFTER
Monthly new patient appointments · BEFORE
8–12 from social/referral
Monthly new patient appointments · AFTER
52 from social + 18 from reviews
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After six months, you'll have a social-first community where patients find you first, trust you immediately, and refer others. Patient appointments sourced from social will grow 35–60%; your Google rating will climb; and your practice becomes known across Edinburgh for expertise and patient care.
Audit & Patient Discovery
We analyse your current social presence, patient behaviour on Google Maps and reviews, and competitor positioning in Edinburgh. We interview 5–8 of your existing patients to understand what drives their trust and referral decisions.
Community & Content Strategy
We build a 12-week content calendar tied to patient education, local Edinburgh health trends, and your practice authority. Every post is designed to answer patient questions, build trust, and drive appointment requests.
Review & Reputation System Setup
We implement a structured process to generate patient reviews post-appointment—through email, SMS, and in-practice prompts. This system turns satisfied patients into advocates and improves your Google Maps ranking within Edinburgh.
Social Content Creation & Posting
We create and post 3–4 pieces of content per week across Instagram and Facebook—patient education, practitioner insights, local community involvement, and testimonial stories. Every post is optimised for patient engagement and appointment conversion.
Optimisation & Growth
We track patient enquiries sourced from social, adjust content based on engagement data, and test new formats (reels, stories, polls). By month 4–6, we've identified your highest-converting content and scaled it.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh healthcare brand
The median healthcare client after 6 months
A step-by-step guide showing exactly how successful Edinburgh healthcare practices generate patient appointments from Instagram and Facebook—without expensive ads.
Median result across 12 healthcare Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see patient appointments from social media?
Most of our Edinburgh healthcare clients see first direct appointment conversions within 2–3 weeks, as we optimise content for intent. Measurable growth (15+ appointments per month) typically appears by week 8–12. The review system generates momentum immediately—patients see higher ratings and trust faster.
Do you manage our Instagram and Facebook accounts, or do we?
You maintain ownership and admin access at all times. We create and schedule content, monitor comments/messages, and generate monthly reports. You approve all content before posting. This keeps your brand voice intact and ensures you're never locked into an agency relationship.
What if we're starting from zero on social media?
That's actually ideal—no bad habits to unwind. We build your accounts from scratch with a clear strategy, profile optimisation, and a 12-week content calendar. Within 8–12 weeks, you'll have a professional, patient-focused presence that generates leads. Many Edinburgh practices start here and wonder why they didn't begin sooner.
How does this differ from just hiring a social media manager?
A social manager posts content; we engineer patient acquisition. We analyse your patient psychology, competitor positioning, and local Edinburgh dynamics before creating one post. Every piece of content is tied to appointment conversion, not follower counts. We also build systems (review workflows, content calendars) that scale without you.
What's included in your retainer, and what's additional?
Our typical healthcare retainer (£1,800–£3,500/month) includes strategy, content creation (3–4 posts/week), scheduling, community management, and monthly reporting. Additional costs (paid social ads, video production, website updates) are quoted separately. We're transparent about what's included upfront—no surprise add-ons.
FREE · NO COMMITMENT · 48HR TURNAROUND