Built for Healthcare Brands That Have Outgrown Their Last Web Design Agency.
Edinburgh healthcare practices rank fourth or fifth when patients search. We fix that—with conversion-focused design that generates reviews and referrals.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Edinburgh healthcare is a different game.
We’ve run Web Design here. We know what it takes.
Your website loses patients to competitors on Google Maps daily.
Edinburgh's healthcare sector competes fiercely for online visibility. Most practices operate with outdated websites that frustrate mobile users—and Google penalises them for it. Meanwhile, competitors with modern, review-rich sites capture the search attention you're losing. The market is moving fast: practices investing in conversion-focused design now are capturing 40–60% more inquiry volume within 90 days.
The 3 places Edinburgh healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Patients searching 'dentist Edinburgh' saw three competitors in Google Maps before finding them. The website was desktop-only, slow (4.8s load time), and had no booking system. Annual new patient acquisition had plateaued at 12 patients/month despite a strong local reputation.
Redesigned site as mobile-first with sub-1.5s load time; integrated online booking and patient portal.
— Sarah M.
Practice Owner
Read the full case study →BEFORE → AFTER
New Patient Inquiries Per Month · BEFORE
12
New Patient Inquiries Per Month · AFTER
28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your website converts 2–3× more mobile visitors into patients, your Google Maps ranking improves to position 2–3 in local results, and you generate 20–30 patient reviews organically—creating a self-reinforcing cycle of visibility and trust.
Audit Your Current Site
We analyse your existing website, Google Maps profile, and competitors' conversion strategies. We identify why mobile users bounce and why you're losing local search visibility. This includes a review of your patient journey and current lead capture mechanisms.
Design Conversion Blueprint
We map your patient decision journey—from search to booking—and design a site structure that removes friction at every step. We prioritise mobile-first layout, fast load times, and clear booking CTAs. We also plan your review generation workflow into the site architecture.
Build & Optimise for Mobile
We code a fully responsive website optimised for mobile-first indexing. We ensure sub-2-second load times, accessible forms, and integrated review prompts. Local SEO signals—schema markup, local citations, service pages—are built in from day one.
Activate Local SEO & Reviews
We optimise your Google Business Profile, submit your site to local directories, and activate automated patient review requests via email and SMS. We build a content calendar to support ongoing local search visibility and patient testimonials.
Monitor, Test & Refine
We track mobile conversion rates, form submissions, and review volume weekly. A/B tests on CTAs, form fields, and page layouts run continuously. Monthly reports show booking lift, cost-per-lead trends, and review growth—with actionable next steps.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Edinburgh healthcare brand
The median healthcare client after 6 months
Get a detailed analysis of your website, Google Maps visibility, and patient review strategy—benchmarked against top-performing practices in Edinburgh. Discover exactly why you're losing patients to competitors.
Median result across 12 healthcare Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see new patient bookings from the new site?
Mobile conversions typically increase within 2–3 weeks after launch—those are existing visitors who now convert. New patient acquisition from improved Google Maps ranking and organic search takes 6–8 weeks to compound, as review volume builds and local signals strengthen. We see 40–50% inquiry lift by week 12.
What if our practice is already paying for Google Ads?
Good. Paid search captures high-intent traffic fast. A conversion-optimised website amplifies that ROI—your cost-per-patient drops because the site is built to convert. We recommend 60% organic/local focus + 40% paid support in the first 90 days, then shift to 80/20 as organic compounds.
Do you offer SEO separately, or is it bundled?
Local SEO is built into every website project—Google Business Profile optimisation, schema markup, citation building, and content strategy. If you want ongoing SEO growth beyond launch, we offer monthly retainers (£400–£800) for content, citation expansion, and technical optimisation. Most clients start with the website project, then add ongoing SEO support.
How do you handle patient data privacy and GDPR compliance?
GDPR compliance is non-negotiable in healthcare. Every site we build includes encrypted forms, HIPAA-compatible booking integrations, explicit consent workflows, and data retention policies. We audit your patient data flows and ensure the website doesn't create compliance risk. This is standard, not an add-on.
What if we have outdated booking systems or EMR software?
We integrate with most UK healthcare software: Dentally, Physio Logic, EMIS, Accredo, and others. If your system isn't directly integrated, we build a bridge (web form → secure handoff). We don't force a vendor switch; we work with what you have. Integration always adds 1–2 weeks to the timeline.
FREE · NO COMMITMENT · 48HR TURNAROUND