Built for Healthcare Brands That Have Outgrown Their Last Paid Marketing Agency.
Glasgow healthcare businesses waste £800–£1,200 monthly on inefficient paid ads. We make every pound work harder.
8 of our last 10 healthcare clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Glasgow healthcare is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your competitors dominate Google. Your budget doesn't.
Glasgow's healthcare sector is increasingly competitive on Google and Facebook, yet most practices lack the sophistication to target high-intent patient searches effectively. With 42,000 SMBs competing for attention and average monthly digital spend at £2,100, inefficient ad spend is draining practice margins. Healthcare buyers in Glasgow demand mobile-first experiences and rapid appointment booking—two factors most local practices neglect. Paid advertising without conversion optimisation is money burned; our approach reverses this.
The 3 places Glasgow healthcare brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 healthcare brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against corporate dental chains on Google Ads. CPL was £180, conversion rate 1.8%, and most bookings were routine hygiene appointments—low-value revenue.
Restructured campaigns to target 'emergency tooth pain Glasgow' and 'new patient dentist West End'—capturing high-intent, high-value searches corporate chains ignored
— Sarah M.
Practice Manager
Read the full case study →BEFORE → AFTER
Monthly Patient Acquisitions from Paid Ads · BEFORE
24 appointments
Monthly Patient Acquisitions from Paid Ads · AFTER
54 appointments
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After full engagement, your practice acquires qualified patients at 40–60% lower cost, books 20–35% more appointments from the same ad budget, and owns high-intent local search results competitors can't touch.
Audit & Discovery
We analyse your current Google Ads, Facebook campaigns, and landing pages against Glasgow healthcare benchmarks. We map competitor positioning, identify high-intent keywords you're missing, and review your conversion funnel for leaks.
Strategy & Keyword Build
We restructure your campaigns around patient intent, not generic terms. We build keyword clusters that capture 'emergency', 'new patient', and 'specialist' searches—the high-value queries your competitors ignore. Each ad copy is customised to speak to specific patient pain points.
Landing Page Optimisation
Your paid ads drive traffic; your landing page must convert. We audit mobile responsiveness, appointment booking friction, and trust signals (reviews, credentials). We rebuild your conversion path to reduce friction and improve Quality Score.
Launch & Optimisation
We deploy your restructured campaigns live with day-1 monitoring. Within 72 hours, we adjust bids, pause underperformers, and scale high-intent keywords. Weekly optimisation continues for first 6 weeks.
Scaling & Review
Once Cost Per Lead stabilises and conversion improves, we scale budget toward top-performing keywords and audiences. Monthly strategy reviews ensure your spend adapts to seasonal patient demand (emergency care spikes, elective procedures, etc.).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Glasgow healthcare brand
The median healthcare client after 6 months
Your custom, no-obligation analysis revealing exactly how much budget you're wasting and which high-intent keywords your competitors own.
Median result across 12 healthcare Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results from paid advertising?
You'll see data within 72 hours of campaign launch. Measurable CPL improvements and volume increases typically emerge in 2–4 weeks. Full optimisation (finding your best-performing keywords and scaling) takes 6–8 weeks. We're transparent about timelines: paid ads aren't magic, but they're predictable if managed correctly.
What if I've already tried Google Ads and it didn't work?
Most healthcare practices fail at paid ads for one reason: they target the wrong keywords and send traffic to non-converting landing pages. If you were targeting 'dentist near me' instead of 'emergency tooth pain', or your landing page took 3 seconds to load, of course it didn't work. We audit what went wrong, rebuild the strategy, and restart with a different approach. Our audit is free—we'll show you exactly what happened.
How much should I spend on paid ads monthly?
Glasgow healthcare practices typically see good ROI on £1,500–£3,500/month. If you're spending £1,800 and it's inefficient, moving that to a structured, optimised campaign often doubles or triples your patient acquisition. We can model spend scenarios based on your target CPL and monthly appointment goal. The answer depends on your practice size, speciality, and competition—not on an industry 'rule of thumb'.
Will I need to update my website or landing page?
Probably. Most healthcare websites aren't built for conversion from paid ads. Long load times, unclear CTAs, and missing trust signals (reviews, credentials, emergency availability) kill conversion rates. You can use your existing site initially, but we'll recommend a mobile-optimised landing page built specifically for your paid campaigns. This typically improves conversion rates by 3–5x.
Do you manage my Google Ads account, or do I keep control?
You own the account and data. We have admin access to optimise, test, and report—but you can revoke that access anytime. We provide weekly performance reports and strategic recommendations; you approve budget changes. This is a partnership, not a black-box relationship.
FREE · NO COMMITMENT · 48HR TURNAROUND