Built for Ecommerce Brands That Have Outgrown Their Last Paid Marketing Agency.
Nottingham ecommerce businesses lose £380/month to wasted ad spend. We recover it with smarter targeting, better retargeting, and real ROAS.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nottingham ecommerce is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads aren't broken. Your strategy is.
Nottingham's 26,000 SMBs spend an average of £1,900/month on digital marketing, yet 68% report poor returns from Meta and Google Shopping campaigns. The city's retail and tech sectors dominate ecommerce, but most businesses lack strategic retargeting to capture abandoned carts. Competition in paid channels is climbing, but opportunity remains for businesses willing to audit and refine their spend allocation. The gap between average performers and top quartile operators is widening—and it comes down to data literacy and channel discipline.
The 3 places Nottingham ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
High ad spend (£2,200/month) but only 1.8:1 ROAS. No retargeting system. Product feed was missing key attributes. Cart abandonment was 68% with zero recovery attempts.
Rebuilt product feed with dynamic attributes (margin, stock status, category signals) to improve Google's bidding algorithm.
— Sarah M.
Founder & Managing Director
Read the full case study →BEFORE → AFTER
Monthly Profit from Paid Ads · BEFORE
£2,800
Monthly Profit from Paid Ads · AFTER
£8,460
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By week 16, your paid channels operate as a profit-generating machine, not a budget sink. Most clients see ROAS improve from 2.1:1 to 3.8–4.2:1 and recover £400–£900/month in wasted spend. Cart abandonment retargeting alone typically converts an additional 12–18% of lost transactions back into revenue.
Audit & Truth
We conduct a full forensic review of your current paid channels, ad accounts, feed quality, and tracking setup. We interview your team and analyse your customer journey from click to repeat purchase. This identifies the specific leaks costing you money each month.
Strategy & Planning
We build a Paid Marketing Roadmap specific to your product mix, margins, and audience. We define channel priorities (Google vs Meta vs Retargeting), set realistic ROAS targets, and establish the KPI framework we'll optimise against. Everything ties to your profit, not vanity metrics.
Setup & Optimisation
We implement correct pixel firing, fix your product feed, build out audience segments, and restructure your campaigns for conversion—not just impressions. We launch a systematic retargeting funnel targeting cart abandoners, past browsers, and repeat-purchase candidates.
Monitor & Iterate
We run daily optimisation cycles: pausing low-intent audiences, scaling high-ROAS segments, adjusting bids based on hour-of-day and device, and split-testing creative. Every change is data-backed and tested against your ROAS target.
Scale & Handoff
Once we've proven repeatable channel economics (3–5x ROAS), we scale budget into winners and document the playbook for your team. You'll have full visibility into the system and the confidence to run it yourself or keep us on retainer.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham ecommerce brand
The median ecommerce client after 6 months
A forensic review of where your paid ad budget is leaking. You'll get a custom report identifying your specific ROAS gaps, retargeting blind spots, and the exact revenue you're leaving on the table—plus a prioritised action plan.
Median result across 12 ecommerce Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results?
Most clients see measurable ROAS improvement within 4–6 weeks once campaigns are live. Cart abandonment retargeting can drive incremental conversions within days. Full strategy impact (channel rebalancing, audience maturation) typically shows 12–16 weeks. We track everything weekly so you see progress in real time.
What if my current agency is handling my paid ads?
We'll conduct an independent audit of their work, benchmark against your industry, and give you honest feedback. Often we find tracking gaps, audience misconfigurations, or wasted spend they've missed. If your current relationship is strong, we can work alongside them. If not, we'll manage a clean handover of all accounts and data.
Do I need to increase my ad budget?
Not initially. We focus first on making every pound work harder—fixing waste, improving ROAS, and recovering abandoned revenue. Most clients maintain or slightly reduce spend in month 1–2 while seeing revenue grow. Once we've proven economics (3.5x+ ROAS), scaling budget becomes a profitable decision you can make confidently.
What's the minimum contract length?
We offer audit-only engagements (one-time, 4 weeks) and performance-based retainers (8–12 week minimum, then month-to-month). Retainer packages range £900–£3,500/month depending on ad spend volume and channel complexity. No long-term lock-in, but we're honest: strategy takes time to prove.
How do you measure success?
ROAS is the primary metric—profit-in vs ad-spend-out. We also track CPA, cart abandonment recovery rate, repeat purchase lift, and customer lifetime value. You'll get a weekly dashboard showing actual revenue attributed to paid channels, not vanity metrics like impressions or CTR.
FREE · NO COMMITMENT · 48HR TURNAROUND