Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
26,000 local businesses compete for attention. Most waste £400/mo on ads with no retargeting. We fix that.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Nottingham ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Your Nottingham ecommerce store is invisible on social.
Nottingham's 26,000 SMBs average £1,900/mo in digital spend, but 73% allocate nothing strategically to social retargeting. Your competitors in retail, tech, and healthcare are either dominating Instagram and TikTok or bleeding budget into the void. The Lace Market and city centre's vibrant retail culture proves demand exists—but without a community-first content strategy and pixel-tracked audiences, you're leaving sales on the table. Social media for Nottingham ecommerce isn't about vanity metrics; it's about converting browsers into buyers and building a moat your competitors can't replicate.
The 3 places Nottingham ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Organic reach on Instagram and Facebook had collapsed. The owner was running ad-hoc campaigns with no pixel tracking or audience segmentation. Cart abandonment was 72%. Monthly social ad spend was £400 with a 1.3:1 ROAS—losing money every month.
Built a 'size guide and sustainability story' content pillar (addressing top customer question) and created 8 Reels showcasing behind-the-scenes production and customer testimonials.
— Sarah M.
Founder & MD
Read the full case study →BEFORE → AFTER
Monthly Revenue from Social · BEFORE
£840 (£400 spend at 1.3:1 ROAS)
Monthly Revenue from Social · AFTER
£5,200 (£1,200 spend at 3.8:1 ROAS)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own a sustainable, community-first social engine that generates 3–5x ROAS, captures 15–22% of abandoned carts, and builds a moat of loyal, repeat-purchase customers who talk about your brand. You'll know exactly which content, audience, and campaign structure works—and you'll have a partner who scales it with you.
Audit & Strategy Blueprint
We conduct a forensic review of your current social presence, ad accounts, pixel setup, and content performance. We interview you on your Nottingham audience, product mix, and repeat-customer profile. We benchmark your ROAS, engagement, and cart recovery against industry standards and top performers in your vertical.
Community & Content Foundation
We design a 12-week content calendar tailored to Nottingham's retail and ecommerce culture. Content pillars shift from 'sell' to 'educate, entertain, build trust.' We create Reels, carousel posts, Stories, and TikTok hooks that address your audience's actual pain points (sizing, sustainability, local pride, etc.).
Pixel, Audience & Retargeting Setup
We install and verify conversion pixels on all key pages (product, checkout, thank-you). We build dynamic retargeting audiences by behaviour: cart abandoners, product browsers, past purchasers. We set up automated audience lookalikes to expand reach among Nottingham-adjacent high-intent users.
Campaign Launch & Optimization
We launch three campaign buckets: awareness (cold traffic, lookalikes), consideration (dynamic product ads, carousels), and conversion (retargeting cart abandoners and past browsers). We run A/B tests on creative, audience, placement, and bid strategy daily. We monitor ROAS, CPA, and conversion rate in real time.
Measure, Report & Scale
By month 3, we consolidate learnings into a repeatable playbook: winning creative themes, best-performing audiences, optimal bid caps, and seasonal adjustment rules. We document everything and train your team. We hand over a live dashboard and weekly scorecard so you always know your ROAS, customer acquisition cost, and lifetime value.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham ecommerce brand
The median ecommerce client after 6 months
We'll audit your current social presence, pixel setup, ad performance, and cart abandonment rates—then send you a custom 15-page report showing exactly where you're bleeding revenue and how to fix it in 90 days.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see a positive ROAS?
Most clients see positive ROAS (above 1:1) within 3–4 weeks and 3:1+ within 90 days. The timeline depends on your starting point: if you have zero pixel data or audience segmentation, we build that in weeks 1–3. If you already have a pixel and audiences, we're optimising campaigns in week 1 and typically hit positive ROAS by week 3.
Do you manage our ad accounts, or do we?
We manage everything: strategy, creative, audiences, bids, daily optimisation, and reporting. You get daily access to a live dashboard so you always know performance. We run bi-weekly strategy calls to align on findings and scaling decisions. You own the accounts and data; we're your fractional CMO and execution team.
What's included in your retainer packages?
Our Nottingham retainer range is £900–£3,500/mo, depending on scope. A starter retainer (£900–£1,400) includes strategy, content calendar, and basic retargeting setup. Mid-tier (£1,500–£2,200) adds daily campaign optimisation and video production. Premium (£2,500–£3,500) includes full creative production, influencer seeding, and dedicated account manager. We build a custom package to match your revenue, goals, and budget.
Do you guarantee results?
We don't guarantee specific ROAS (no ethical agency does—too many external variables), but we do guarantee our process. We commit to daily optimisation, weekly reporting, monthly strategy reviews, and a 90-day roadmap with clear milestones. If we're not on track by day 60, we reset strategy or adjust scope. Most clients stay with us because results compound; a few are better served elsewhere, and we'll tell you that.
Can you help us with TikTok and newer platforms?
Yes. In fact, if your audience skews 18–35, TikTok should be part of your strategy. We create educational and entertaining TikTok content tailored to ecommerce (product hacks, sizing guides, sustainability stories, founder POV). We also run TikTok ads and retargeting campaigns. It's a growth lever most Nottingham ecommerce stores overlook.
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