Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
The Bay Area contractors landing $50k+ jobs every month aren't spending more on ads — they're filtering better, bidding on intent signals that actually predict job value, and converting leads through systems that weed out tire-kickers before the first call.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
San Francisco construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
San Francisco construction companies spend $127 per qualified lead on Google Ads — but only 18% convert to jobs
San Francisco's construction market is fragmented across residential renovation, commercial build-out, specialized trades, and emergency repair — with CPC competition driven by tech company office expansions, Mission District and SoMa renovation booms, and high-net-worth homeowner projects in Pacific Heights and the Marina. Yet 72% of Bay Area construction companies running Google Ads are bidding on broad service keywords without geographic qualification, no lead quality scoring, and no job value thresholds — creating the conditions where budget scales faster than profitable jobs. The contractors winning in San Francisco paid media aren't outspending competitors; they're outfiltering them.
The 3 places San Francisco construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads were pulling high volume from all over the Bay Area including low-value emergency repair leads; LSA rating was 4.1 stars due to constant rejections of misaligned leads; paid media felt like a necessary expense with no clear ROI
Rebuilt campaigns into two funnels: high-value residential remodel (Pacific Heights, Marina focus with budget lock) vs. emergency/smaller repairs (broader geography, lower bid). Eliminated low-margin keywords from high-margin campaigns
— Michael T.
Owner, San Francisco General Contracting
Read the full case study →BEFORE → AFTER
Cost Per Closed Job · BEFORE
$706
Cost Per Closed Job · AFTER
$81
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, San Francisco construction clients typically reduce cost per qualified job by 55–68% while increasing average job value by 40–80% — with a clear system for scaling profitable job acquisition year-round.
Paid Media Audit + Lead Quality Assessment
We audit your Google Ads, LSA, and any other paid channels — analyzing your actual conversion data, rejected leads, and closed jobs to identify where budget is going to unqualified prospects. We'll analyse your last 90 days of leads to establish your true cost per qualified job.
Job Value & Lead Scoring System
We build a lead qualification framework based on your actual job data — identifying the signals that predict high-value jobs (project scope keywords, location, homeowner profile, timeline) and building that into ad targeting, ad copy, and landing page qualification gates.
Campaign Restructure + Geographic Targeting
We rebuild campaigns around job type and geography — separating high-margin jobs (commercial, large residential) from volume plays (emergency, small residential), with bid strategies and budgets aligned to each segment's job value. Geographic targeting becomes precise: we bid aggressively in high-value neighbourhoods (Pacific Heights, Marina, Financial District) and efficiently in volume areas (SoMa, Mission).
CRM Integration + Job Attribution Tracking
We connect your Ads account to your job management system (or build a simple tracking bridge via Google Analytics) so every lead is tagged with its source, and every closed job is attributed back to the ad that generated it. This is how you move from 'spending money on ads' to 'profitable paid acquisition'.
Monthly Lead Quality & ROAS Reporting
Monthly reporting on cost per qualified lead, cost per closed job, job value by channel, and budget allocation — with clear recommendations on where to scale spend and where to pause. We report on profit contribution, not lead volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco construction & home services brand
The median construction & home services client after 6 months
See how your construction company's paid media performance compares to top-performing Bay Area contractors — with the exact cost-per-job benchmarks and lead qualification systems we see across our San Francisco portfolio.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a San Francisco construction company spend on paid ads?
A meaningful paid media programme starts at $6,000–$10,000/month ad spend. Below that, machine learning algorithms can't gather enough data to optimize effectively, and you won't generate enough leads to establish reliable close rates. Most of our San Francisco construction clients scale to $18k–$35k/month within 6 months as cost per job improves and pipeline predictability increases.
Is Google Local Services Ads or Google Search Ads better for construction companies?
Both serve different roles. Google Local Services Ads capture high-intent, immediate-need leads (I need a plumber now) with Google's vetting and messaging system; Google Search Ads reach broader audiences at various decision stages. Top-performing Bay Area construction companies use both, allocating roughly 50% to LSA (for consistent, qualified lead flow) and 50% to Search (for market expansion and high-value project discovery). Allocation adjusts by trade type and seasonality.
What's the difference between a qualified lead and a bad lead in construction paid media?
A qualified lead meets your project scope, budget, timeline, and decision-maker profile. A bad lead is outside your service area, below your minimum project value, or from someone without hiring authority. We define qualified based on your historical job data — analyzing what characteristics your closed jobs share — then build that into lead scoring and ad targeting.
How do I know if my leads are actually converting to jobs?
Integration between Google Ads and your job management system (CRM). We track every lead from first click through estimate to closed contract, revealing your true cost per job and which channels and campaigns are actually profitable. Without this, you're guessing.
Should we bid on our company name in Google Ads, or just service keywords?
Always bid on your company name — it's the cheapest, highest-converting traffic you'll ever buy, and competitors will bid on it if you don't. Then layer in service keywords at the geography and intent level you're targeting. Branded + geographic service keywords + high-value project keywords creates a three-tier strategy.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco construction & home services market diagnostic.
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