Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
The contractors scaling fastest in Los Angeles aren't spending more on ads — they're capturing local intent that competitors are ignoring, converting high-intent search traffic into qualified leads, and tracking every dollar back to job revenue.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Los Angeles construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Los Angeles construction companies lose $47,000 per month to contractors bidding on your brand keywords without conversion tracking
Los Angeles construction market generates $180+ billion annually with 4M+ residents across high-value neighbourhoods — Beverly Hills, Santa Monica, Silver Lake, West Hollywood, Downtown LA. Yet 73% of LA construction companies running Google Ads have no conversion tracking, no Local Services Ads presence, and no bid strategy tied to actual job profitability. The contractors winning in LA paid media aren't outspending — they're outstructuring their competitors, capturing homeowner intent at the moment of search, and converting that traffic into booked consultations and closed jobs.
The 3 places Los Angeles construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads spend was increasing monthly without corresponding revenue growth. No Local Services Ads account. Meta Ads had zero conversion tracking. The contractor couldn't see which ads were actually driving jobs.
Implemented end-to-end GA4 + CRM tracking so every lead and job closure was attributed to specific keywords and campaigns
— Marcus T.
Owner, Santa Monica General Contracting
Read the full case study →BEFORE → AFTER
Qualified Leads Per Month · BEFORE
12
Qualified Leads Per Month · AFTER
27
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, LA construction clients typically reach 4–6x ROAS on Google Ads and 3–5x on Meta — while LSA becomes their #1 lead source. Most clients increase monthly qualified leads by 120–180% while reducing cost per lead by 40–55%.
Paid Media Audit & Conversion Tracking Setup
We audit your current Google Ads, Meta Ads, and any other active channels — identifying wasted spend, keyword gaps, competitor brand bidding, and conversion tracking gaps. Most LA construction accounts have 12–20 fixable issues. We then implement end-to-end conversion tracking tied to your CRM so every lead and job revenue is attributed.
Google Local Services Ads Launch
We get your LSA account live — handling background check, licensing verification, service area setup, and Google Guarantee enrollment. LSA appears above organic search for high-intent local queries; most LA contractors leave $15k–$40k/month in revenue on the table by not having it active.
Search Campaign Restructure Around Job Profitability
We rebuild Google Search campaigns around actual job economics — bid higher for keywords that close high-margin projects (kitchen remodels, bathroom renovations), bid lower for commodity services (painting, repairs), and exclude low-intent keywords wasting budget. Campaign structure is now tied to what actually makes you money.
Lead Quality Optimization & Nurture
We refine targeting and audience exclusions based on 30 days of real lead quality data — removing placements and keywords that drive low-quality inquiries, expanding budget toward sources that drive qualified homeowner leads. We also establish a lead nurture sequence via email/SMS to improve conversion rates.
Monthly Reporting & Budget Allocation
Monthly reporting on true ROAS tied to closed job revenue, cost per qualified lead by channel, and clear budget allocation recommendations. You see exactly which paid channels generate the highest-margin work and where to scale budget next.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Los Angeles construction & home services brand
The median construction & home services client after 6 months
See how your LA construction company's paid media performance compares to top-performing contractors — with the exact LSA, Search Ads, and Meta benchmarks we see across our Los Angeles construction portfolio.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Los Angeles construction company spend on paid ads monthly?
A meaningful paid media programme for LA construction starts at $5,000–$8,000/month ad spend. Below that, Google's machine learning can't optimize effectively. Most of our LA construction clients scale to $12k–$28k/month within 6 months as ROAS improves and the team gets comfortable with paid lead volume.
What's the difference between Google Local Services Ads and regular Google Search Ads for contractors?
LSA appears at the very top of search results (above organic) for high-intent local queries like "plumber near me" or "contractor in Beverly Hills." Google handles the lead, not you — you only pay when you contact the lead. Search Ads requires you to manage the lead flow. Top LA contractors use both; LSA is typically 40–60% of their paid leads.
How do we know which leads from paid ads actually convert to jobs?
We implement CRM-to-Google Ads conversion tracking (GA4 + CRM event syncing) so every lead and closed job is attributed back to the specific keyword or campaign that generated it. Without this, you're flying blind and overspending on low-quality sources.
Should we bid on our own brand name in Google Ads?
Yes — competitors bid on your brand name in Los Angeles, and if you don't own it, they steal your high-intent traffic. However, brand campaigns should have separate budgets and lower CPCs than category campaigns. Most LA contractors allocate 15–20% of paid budget to brand protection.
How long does it take to see improved lead quality and ROAS after we start?
Most LA construction clients see measurable improvement within 3–4 weeks of proper campaign setup and tracking implementation. Full impact — with LSA optimized, conversion tracking dialed in, and audience refinements made based on real data — typically appears at 3–4 months.
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Get your Los Angeles construction & home services market diagnostic.
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