Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are winning paid search and social. We show you exactly how—and how to beat them in your market.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Miami construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Miami construction leaders are losing 40% of leads to digital invisibility
Miami's construction and home services sector is fragmented. Of the 95,000+ SMBs across the metro, most still rely on word-of-mouth and organic referrals—leaving paid channels wide open for disciplined competitors. The ones winning are using Google Local Services Ads and Facebook/Instagram targeting to capture high-intent homeowners before your phone rings. Digital maturity here is still emerging; that's your advantage. The businesses dominating paid are seeing 3-5x ROI while others watch margins erode.
The 3 places Miami construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Seasonal lead inconsistency was killing cash flow. Winter brought steady work; summer was lean. The owner was spending $3,200/month on Google Ads with no tracking, so he didn't know if they worked. He had 12 Google reviews and was losing Local Pack visibility to competitors with 80+ reviews.
Set up conversion tracking and integrated CRM so every lead source was attributed to revenue
— Marco R.
Owner, Brickell HVAC Solutions
Read the full case study →BEFORE → AFTER
Monthly Revenue (attributed to paid) · BEFORE
$8,250 (33 leads × 22% close rate × $1,100 avg job)
Monthly Revenue (attributed to paid) · AFTER
$13,530 (55 leads × 22% close rate × $1,100 avg job)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable digital lead pipeline that feeds your sales team consistently. You'll know exactly how much each paid channel costs and what ROI it delivers. Your Google Business Profile will have 20+ new reviews, ranking higher in Local Pack searches. Most importantly, you'll have competitive certainty—you'll know you're not being outbid or out-targeted by your local competitors.
Audit & Discovery
We analyze your current ad spend, landing pages, and conversion data. We benchmark your performance against Miami construction leaders and identify the gaps costing you the most revenue. This includes a deep dive into your Google Local Services eligibility, review velocity, and competitor paid strategies.
Strategy & Channel Mix
We define which paid channels (Google Ads, Local Services Ads, Facebook/Instagram, YouTube) are right for your service type and budget. We set clear CAC targets, expected conversion rates, and monthly lead volume goals. Every dollar is allocated to the channel with the highest ROI for your specific verticals.
Campaign Build & Optimization
We create conversion-focused landing pages, build ad campaigns with tight audience targeting, and set up tracking. For Miami construction, we use location-based targeting, service-specific keywords, and seasonal demand patterns. We implement proper UTM tracking and CRM integration so every lead is attributed.
Launch & Monitoring
Campaigns go live with daily monitoring for the first 2 weeks. We adjust bids, audiences, and ad copy based on real performance data. We watch conversion rates, cost per lead, and lead quality. Your team sees every qualified lead in real-time.
Scaling & Review Generation
Once profitable channels are identified, we scale budget strategically. We also implement a systematic review generation campaign—automated follow-ups to past clients asking for Google and Yelp reviews. Higher review count + higher rating = better ad quality scores, lower CPCs, and Local Pack dominance.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Miami construction & home services brand
The median construction & home services client after 6 months
Get a custom audit of your ad spend, landing pages, and conversion rate compared to Miami contractors winning paid marketing. We'll identify your top 5 revenue leaks and 3–5 quick wins you can implement immediately. No fluff, no pitch—just data and actionable recommendations.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see leads from paid ads?
In most cases, your first qualified leads appear within 2–3 weeks of campaigns going live. However, we focus on profitability, not speed. It typically takes 60–90 days to fully optimize channels, hit your cost-per-lead target, and stabilize month-over-month volume. Emergency services (plumbing, AC repair) see faster ROI than routine work.
What's the minimum monthly budget to make paid marketing work?
We recommend $2,500–$4,000/month minimum to run a diversified paid strategy (Google Ads + Local Services Ads + social). At lower budgets, you lack data to optimize effectively. Most Miami construction businesses we work with start at $3,500–$5,500 and scale to $8,000–$12,000 as profitability improves.
What if I'm already running ads and they're not working?
Most businesses we audit are losing 30–50% of their ad budget to poor targeting, bad landing pages, or broken conversion tracking. In your audit, we'll identify exactly where the leaks are. Typical quick wins: tightening keyword match types, rebuilding landing pages for conversion, and fixing CRM integration. Many clients see 40–60% CPL improvement within 30 days of fixes.
How do you avoid wasting my budget on unqualified leads?
We use a multi-layered approach: strict audience targeting (geography, service type, intent signals), high-quality landing pages designed for your specific offers, and real-time lead scoring. If a lead doesn't fit your ideal customer profile, we don't bid on it. We measure everything by revenue, not just lead count.
Can you help with my Google Business Profile and reviews?
Yes. Review generation is part of our strategy. We set up automated post-job review requests, monitor your ratings, and optimize your GBP profile for Local Pack ranking. Clients typically gain 30–50 reviews in their first 6 months with us. Higher review count + rating directly improves ad quality scores and lowers your cost per click.
FREE · NO COMMITMENT · 48HR TURNAROUND