Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
120,000 SMBs in Houston. Only those dominating Google Ads and Local Pack capture consistent high-intent leads. You're leaving money on the table.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Houston construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't competing. Houston's top contractors are.
Houston's construction and home services sector is fragmented—most businesses still rely on word-of-mouth and local referrals, leaving digital visibility to competitors. The average SMB spends $3,800/month on marketing but lacks a coherent paid strategy, meaning budget gets scattered across channels with no accountability. Contractors winning in Downtown and the Galleria district are the ones systematically capturing search demand with Google Ads, Local Services Ads, and review-powered trust signals. Without a data-first paid framework, you're invisible to homeowners actively searching for your services right now.
The 3 places Houston construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Generating 15–20 qualified leads monthly but unable to scale without increasing budget unpredictably. Competitors were outranking them in Google Local Pack, and their $3,200/month ad spend was scattered across Google, Facebook, and Yelp with no clear attribution.
Implemented unified conversion tracking via phone call tracking and form submission pixels to attribute jobs to specific keywords and campaigns.
— Marcus T.
Owner, HVAC & Plumbing Services
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
16 leads @ $200 CPL
Monthly qualified leads · AFTER
26 leads @ $112 CPL
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By week 8–12, you'll have a fully instrumented paid marketing system capturing high-intent leads at 40–60% lower cost, a Local Pack presence competing with your strongest rivals, and a predictable pipeline that scales with your capacity to execute jobs. Most Houston contractors we work with achieve positive ROI within 60 days.
Audit & Attribution Setup
We analyze your current ad spend, install conversion tracking across all platforms, and map your customer journey from click to job completion. For Houston contractors, this means tracking phone calls, form submissions, and job bookings—not just vanity metrics.
Market & Competitor Intelligence
We research top-performing contractors in your service area (Downtown, Galleria, surrounding metro), analyze their paid strategies, messaging, and positioning. We identify white-space opportunities and untapped keywords you can dominate.
Google Business Profile & Review Velocity
We optimize your GBP for local search visibility and implement a systematic review generation process. Houston's top contractors get 40+ reviews annually; we build the infrastructure to make that automatic.
Paid Campaign Strategy & Launch
We build segmented Google Ads (Search + Local Services), Meta campaigns, and service-specific landing pages. Every ad targets a specific intent stage and audience segment—no generic campaigns wasting your budget.
Performance Optimization & Scaling
We monitor daily performance, optimize underperforming keywords, test messaging variations, and shift budget toward highest-ROI channels. Houston's cost-per-lead drops 30–50% in the first 90 days through systematic optimization.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston construction & home services brand
The median construction & home services client after 6 months
Get a free, custom analysis of your current ad spend, competitive positioning, and immediate opportunities to cut cost-per-lead by 30–50%.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results from paid advertising?
Most Houston contractors see qualified leads within 2–3 weeks and positive ROI by week 8–12. High-ticket services like roofing and HVAC see faster payoff because customer lifetime value is high. We'll show you exact performance and attribution daily through your dashboard.
What if I'm already running Google Ads? How do you improve what's not working?
We start with a full audit—most Houston contractors are running broad keywords, generic ad copy, and poorly targeting intent stages. Common wins: cutting wasted spend on low-intent searches, rewriting ad copy for service specificity, and implementing proper conversion tracking. Typically we improve CPL by 30–50% in the first 60 days without increasing budget.
How much should I budget for paid marketing as a Houston construction business?
That depends on your target lead volume and average job value. Most Houston SMBs start at $2,000–$3,500/month and scale from there. A $1,500 monthly ad spend can reasonably generate 8–15 qualified leads in competitive service categories. We'll show you the ROI math before you commit to anything.
Do you also handle Local SEO and Google Business Profile optimization?
Yes. Paid advertising and Local SEO work together—your Google Business Profile optimization (reviews, photos, service areas) directly improves your Local Pack ranking and reduces your paid ad cost-per-lead. We integrate both as part of the full strategy.
What's the difference between Google Ads and Google Local Services Ads (LSA)?
Google Ads is best for immediate visibility on search results across intent stages. LSA is best for high-intent, local customers actively looking to hire—you pay only for qualified leads (not clicks). For most Houston home services (roofing, plumbing, HVAC), LSA delivers 2–3x better quality leads at lower cost. We run both strategically depending on your category.
FREE · NO COMMITMENT · 48HR TURNAROUND