Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
The contractors scaling fastest in New York aren't spending more on ads — they're tracking every lead to actual job revenue, eliminating unprofitable keywords, and dominating Local Services Ads in their service area. Most contractors are flying blind.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
New York construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
New York construction contractors spend $47,000 per month on Google Ads but can't prove ROI — 71% don't track job leads past the click
New York's construction market generates $180B+ in annual spending across residential renovation, commercial construction, and specialized trades. Yet 78% of NYC contractors running Google Ads operate without proper lead attribution — they can't distinguish between a $500 bathroom quote and a $50,000 renovation job. This invisibility forces budget allocation guesses that leak $2,000–$8,000 per month in wasted spend. The contractors winning in New York paid media aren't outbidding competitors; they're the only ones actually measuring what leads convert to profitable jobs.
The 3 places New York construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Phone calls and form submissions were captured but never connected to actual jobs signed or completed. The contractor was spending $5,000/month and couldn't answer the basic question: 'How much revenue did paid ads generate?'
Implemented CallRail call tracking + Salesforce CRM integration to capture every lead through job close — enabling full job revenue attribution
— Marcus T.
Owner, Manhattan Kitchen Remodeling Co.
Read the full case study →BEFORE → AFTER
Cost Per Qualified Lead · BEFORE
$42
Cost Per Qualified Lead · AFTER
$18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, NYC construction clients typically reduce cost per qualified lead by 35–55%, increase job conversion rate from 12% to 28–35%, and achieve clear ROI on every dollar spent. Most clients scale budget 2–3x once they can prove profitability.
Lead Attribution Foundation
We implement job-level lead tracking — connecting every Google Ad click through form submission or call to the actual job inquiry, estimate, and signed contract. This is the hard blocking problem for NYC contractors; solving it reveals which keywords and ad groups are actually profitable.
Paid Media Audit by Trade & Geography
We analyse your current Google Ads (LSA + Search), identify cost per qualified lead by trade type and service area (Manhattan, Brooklyn, Queens, Bronx), and benchmark against top performers. Most NYC contractor accounts have 6–12 unprofitable keyword clusters.
Local Services Ads Optimization
We restructure LSA strategy by service area and trade — bidding aggressively on high-intent searches (specific services + location), setting strict review gates to filter unqualified leads, and testing service area boundaries to maximize coverage without overpaying for distant jobs.
Google Search Campaign Rebuild
We rebuild Search campaigns around intent tiers — branded (your company name), service + location ('plumber Brooklyn'), and service-only searches — with tightly controlled match types and bid caps based on actual job conversion data. Separate campaigns for high-value trades (HVAC, electrical) and lower-margin trades (general handyman).
Lead Scoring & Attribution Reporting
Monthly reporting on cost per qualified lead, cost per signed job, and job revenue per ad dollar — by trade and service area. We identify which keywords and ad groups pull profitable jobs and recommend budget reallocation monthly.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York construction & home services brand
The median construction & home services client after 6 months
See how your NYC construction company's paid media performance compares to top-performing contractors — with cost per lead benchmarks, LSA strategies, and job conversion data by trade and neighborhood.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a NYC contractor spend on Google Ads to see meaningful results?
A meaningful Local Services Ads programme starts at $3,000–$5,000/month ad spend. Below that, LSA algorithm doesn't generate enough impressions to optimize. Most of our NYC construction clients scale to $8k–$18k/month as lead quality improves and they can measure job ROI.
What's the difference between Local Services Ads and standard Google Search Ads for contractors?
LSA appears above organic results for local searches ('plumber Brooklyn') and includes your rating, reviews, and responsiveness badge — much higher click-to-lead conversion. Standard Search captures broader searches. Top NYC contractors use both: LSA for high-intent local searches, Search for service + location and broader queries. LSA typically converts 2–3x better but at higher CPC.
How do you track leads to actual jobs if most of our inquiries come through phone calls?
We implement call tracking (CallRail, Invoca, or similar) paired with your CRM or job management software (ServiceTitan, Housecall Pro, etc.). Every inbound call gets a unique tracking number; we connect that to job estimates and signed contracts in your system. For form submissions, we pipe directly to your CRM with lead-to-job mapping.
What's a realistic job conversion rate for paid ads?
For qualified leads (actual homeowners with renovation intent), conversion rates typically range 18–40%. Top performers in high-margin trades like HVAC and kitchen remodeling hit 35–52%. Low-margin trades (general handyman, small plumbing) typically see 15–25%. The key is lead quality — filtering for budget, timeline, and decision-maker status.
Is Local Services Ads worth it if we're already getting calls organically?
Yes. LSA converts 2–4x better than standard Google Search and captures demand that's ready to act right now. Most organic traffic is earlier in the consideration stage. You should be doing both — organic for long-term brand building, LSA for immediate leads. Allocate 60–70% of paid budget to LSA, 30–40% to Search.
FREE · NO COMMITMENT · 48HR TURNAROUND