Built for Construction & Home Services Brands That Have Outgrown Their Last SEO Agency.
While you pay per lead for enquiries shared with 10–15 other contractors, the construction companies filling their project calendars 6 months out are the ones who built organic search authority first.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
New York construction & home services is a different game.
We’ve run SEO here. We know what it takes.
NYC contractors spending on Angi and HomeAdvisor are sharing leads with 12 competitors
New York City's $28 billion construction and renovation market generates over 2.3 million local service searches per month. Yet 73% of NYC contractors have no organic search presence beyond their company name. The contractors consistently winning high-value projects — kitchen renovations, commercial fit-outs, full brownstone renovations — are those who built local search authority that generates exclusive, inbound enquiries from qualified homeowners and developers.
The 3 places New York construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $3,800/month on lead platforms generating shared, unqualified enquiries — converting 12% of leads at average project values of $45k
Built 8 project case study pages for signature renovation projects in Park Slope, Prospect Heights, and Carroll Gardens — each with detailed before/after galleries, scope breakdown, and client testimonials
— Tony B.
Owner, Brooklyn General Contracting
Read the full case study →BEFORE → AFTER
Monthly exclusive organic project enquiries · BEFORE
0
Monthly exclusive organic project enquiries · AFTER
28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 9–12 months, you receive 15–30 exclusive inbound enquiries per month from organic search — project types and neighbourhoods you chose, not whatever the platform decided to send you that week.
Project Portfolio Audit & Keyword Research
We audit your existing project portfolio, identify your highest-value project types, and map the exact searches your ideal clients run when planning those projects. For NYC construction, this typically uncovers 150–300 rankable keywords your competitors aren't targeting.
Google Business Profile & Local Foundation
We fully optimise your GBP — correct trade categories, all services listed, project photos organised by type and neighbourhood, and a review generation system for completed projects. Construction GBPs are often completely unoptimised — there's typically significant fast wins available.
Project Case Study & Portfolio Pages
We create detailed project case study pages for your best work — neighbourhood, scope, challenges, materials, timeline, and results. These pages rank for the specific project and neighbourhood searches high-value clients use when researching contractors. They also justify premium pricing.
Neighbourhood Authority Build
We build search authority for your highest-value target neighbourhoods — local citation building, neighbourhood association mentions, and content covering NYC-specific construction topics (co-op board renovation rules, landmark district requirements, DOB permit processes).
Lead Quality Tracking & Scale
Monthly reporting on project enquiries from organic, average project value, and conversion rate comparison between organic and paid leads. We scale what's working and refine the content attracting the highest-value projects.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York construction & home services brand
The median construction & home services client after 6 months
See how your construction company's online visibility compares to the top-ranking NYC contractors in your trade — and get a clear roadmap for generating exclusive project enquiries from search.
Median result across 12 construction & home services SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How do I compete with large construction companies in NYC local search?
Hyperlocal specificity is the independent contractor's advantage. A large company can't create neighbourhood-specific portfolio pages for 50 Manhattan blocks. You can own the search results for 'brownstone renovation Park Slope' or 'kitchen renovation Upper West Side' because those searches reward demonstrated local expertise — which you have.
Should I stop using Angi or HomeAdvisor while building SEO?
No — maintain your existing lead sources while organic builds. The 6–9 month ramp period for construction SEO means you need current leads throughout. The typical pattern is: organic leads start arriving at 4–6 months, volume grows to match platform leads at 9–12 months, then clients reduce or eliminate platform spend as organic pipeline exceeds their capacity.
How important are Google reviews for construction contractor SEO?
Critical — particularly for local pack rankings. NYC homeowners researching a major renovation read reviews obsessively. Contractors in the local pack top 3 average 68 reviews with 4.7+ ratings. We build a post-project review generation process that systematically converts satisfied clients into Google reviews. Most contractors have the satisfied clients — they just don't have the system.
What makes a good construction project case study for SEO?
Location (specific neighbourhood), project type, challenges faced, scope and materials, timeline, and visual proof (before/after photos). The most powerful case studies include the client problem, your solution approach, and the outcome — not just the finished photos. We write these to rank for the specific searches a homeowner planning that type of project would run.
How do I rank for high-value neighbourhoods I want to work in but don't have existing projects?
Start with detailed neighbourhood guides — renovation considerations specific to that area's housing stock, permit processes, landmark district rules if applicable. This content ranks for neighbourhood + renovation searches and establishes your expertise in that market even before you've completed projects there.
FREE · NO COMMITMENT · 48HR TURNAROUND