Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning Google Local Pack with social proof. Build your digital pipeline before they capture your neighborhood.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
New York construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
230,000 New York construction firms—most still rely on word-of-mouth
New York's construction and home services market is fragmented across neighborhoods and boroughs, making word-of-mouth referrals powerful but unpredictable. Most SMBs in this space spend $6,500 monthly on digital marketing, yet few have a systematic approach to social proof and review generation. Competitors with strong social presence and review ecosystems dominate local search visibility. Social media isn't optional—it's your storefront when customers research contractors before picking up the phone.
The 3 places New York construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against larger, better-known firms with established reputations. Only 18 Google reviews across all platforms. Paid Google Local ads were costing $180+ per lead, and phone calls weren't converting at scale. Word-of-mouth was drying up as the market became more digital.
Built a systematic review request workflow integrated with their CRM so clients got 3-touch review prompts after project completion
— Michael R.
Owner, General Contracting Firm
Read the full case study →BEFORE → AFTER
Monthly qualified leads from digital channels · BEFORE
4–6 (mostly organic search)
Monthly qualified leads from digital channels · AFTER
18–22 (split across paid social, local search, and organic)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll own your local market with a 5-star review ecosystem, consistent social presence that builds trust, and a predictable pipeline of qualified leads. By month six, most of our construction clients see 40–60% increase in estimate requests and $1–3 cost per lead on paid social.
Audit & Positioning
We analyze your current social presence, review ecosystem, and competitor playbooks across Google Local, Instagram, and Facebook. We identify which neighborhoods and service categories have the highest search demand and lowest competition saturation.
Community & Content Strategy
We build a calendar of authentic, conversion-focused content: project spotlights, crew bios, before/afters, client testimonials, and educational posts answering common contractor questions. Each piece is optimized for your neighborhood and service keywords.
Review & Trust System
We set up automated review request workflows so satisfied clients leave Google, Yelp, and Facebook reviews without friction. This feeds both your social proof and local SEO authority.
Paid Social Activation
We launch targeted campaigns on Instagram and Facebook showcasing your portfolio to homeowners in your service zones (specific NYC neighborhoods and adjacent areas). We emphasize social proof—reviews, testimonials, transformations.
Measurement & Growth
We track every metric that matters: review velocity, Google Local Pack ranking, lead volume, cost per lead, and conversion rate from social to estimate request. We optimize weekly and scale what works.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York construction & home services brand
The median construction & home services client after 6 months
A practical 1-page checklist covering the 12 highest-impact review generation, social content, and local search strategies that top-performing construction and home services firms use to dominate their neighborhoods.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results on social media?
You'll see traction in weeks 3–4 (content momentum, engagement), but meaningful lead volume typically arrives by month 3–4 once your review ecosystem is strong and paid campaigns are optimized. Our case studies show 40–60% lead increase by month 6. The payoff accelerates as reviews accumulate and algorithms recognize your authority.
What if we don't have much content (before/afters, testimonials, etc.)?
We help you create it. We guide your team on what to photograph and film on-site (no fancy production needed—phone videos work great), and we help structure client testimonials. In your first 30 days, we typically help you batch-create 4–6 weeks of content. After that, your team can maintain the cadence with our template library.
How much should we expect to spend on paid social?
Most of our construction clients spend $1,500–$3,500/month on paid social once they're dialed in. We typically recommend starting with $2,000/month to gather data, then scaling what works. Your ROI target should be 5:1 (for every $1 spent, $5 in contract value). We optimize weekly to hit that.
Will this work for my specific service (plumbing, electrical, carpentry, etc.)?
Yes. We've run successful campaigns for HVAC, plumbing, electrical, general contracting, roofing, landscaping, and home renovation. The framework is the same—build trust via reviews and authentic content, then amplify with paid social to your neighborhood. We customize the content pillars and audience targeting for your specific service.
What if we're already doing social media ourselves?
We'll audit what's working and what isn't. Many contractor teams post inconsistently or miss the conversion elements (calls-to-action, review requests, lead magnets). We typically find opportunities to 2–3x performance without increasing your posting frequency, just by being strategic about what you share and how you structure the funnel.
FREE · NO COMMITMENT · 48HR TURNAROUND