Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are building community on Instagram and Google. You're waiting for word-of-mouth. That gap costs you.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Chicago construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
Chicago construction firms losing leads to social media silence
Chicago's 140,000 SMBs spend an average of $4,200 monthly on digital marketing, yet construction and home services operators remain heavily dependent on referrals and outdated local search tactics. The city's competitive landscape—dominated by finance, B2B services, and manufacturing—means construction visibility is fragmented across platforms, with no unified content strategy. Contractors who master social proof and community engagement on platforms where homeowners and facilities managers actively search are capturing disproportionate market share in River North, The Loop, and surrounding areas.
The 3 places Chicago construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Relied almost entirely on word-of-mouth and Yellow Pages referrals; competitors were showing up on Instagram with before/after gallery posts and Google Local had 40+ reviews. This contractor had 12 reviews, outdated Facebook presence, and no system to capture or nurture leads from social platforms.
Launched biweekly before/after content series showing emergency repairs, full system replacements, and customer testimonials (10–15 posts/month across Instagram and Facebook)
— Marcus T.
Owner, HVAC & Plumbing Division
Read the full case study →BEFORE → AFTER
Qualified Monthly Leads (Avg) · BEFORE
4–6 (word-of-mouth only)
Qualified Monthly Leads (Avg) · AFTER
16–18 (social + Google Local)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you've built a social presence that generates 25–40 qualified leads per month, a Google Local profile with 50+ recent reviews, and a reputation in your Chicago neighborhood that attracts repeat business and referrals. Your competitors notice. Your phone rings more.
Audit Your Digital Footprint
We analyze your current social presence, Google Local profile, and review velocity across all platforms. We benchmark you against top-performing contractors in Chicago's River North, Loop, and Wicker Park districts. This reveals exactly where you're losing visibility and trust.
Build Your Community Strategy
We develop a platform-specific content calendar that showcases your process, team expertise, and completed projects in ways that resonate with Chicago homeowners and facility managers. Content emphasizes local credibility, before/afters, and client testimonials.
Launch Review Generation System
We set up automated post-job review requests, follow-up sequences, and a simple process your team can execute. This turns your best customers into advocates and fills your Google Local profile and social proof channels with fresh ratings.
Publish & Engage Consistently
We manage daily posting, community engagement, and response protocols. Your team focuses on building; we handle the social narrative. This positions you as the go-to authority in your service category across Chicago.
Measure, Optimize & Scale
Monthly performance reviews show which content drives leads, which platforms convert fastest, and where to invest next. We adjust budget and messaging based on real data, not guesses. By month 3, you're running lean, efficient campaigns.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Chicago construction & home services brand
The median construction & home services client after 6 months
See how your social presence, review velocity, and lead pipeline compare to top-performing contractors in Chicago. Get your custom score in 60 seconds.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from the SEO and Google Local work we're already doing?
SEO and Google Local optimize for search intent—someone looking for 'plumber near me.' Social media marketing builds community and trust before the search happens. You're visible on Instagram where homeowners scroll, you're the first call because they've seen your work and read 50 reviews, and you're generating referrals from existing customers. Together, they create a full funnel. Social feeds the emotional buy-in; Local delivers when intent is high.
We post to Facebook sometimes but never see leads. Why would consistent social be different?
Sporadic posting builds no algorithm favor and trains your audience not to expect you. Consistent content (4–8 posts/week across platforms) keeps you visible, teaches the algorithm you're active, and gives followers a reason to stay engaged. More importantly, we pair posting with review generation, audience targeting, and specific calls-to-action—not just 'like and share.' Posts drive to reviews, reviews drive to Google Local, Local drives to phone calls.
How long before we see leads from social media?
You'll see engagement and reach improvement within 2–3 weeks. Qualified leads from social typically start flowing in weeks 4–6 once the review system is live and your Google Local profile is optimized. By month 3, social is a predictable part of your pipeline. By month 6, it's often 30–40% of new qualified leads. The faster you can turn customers into reviewers, the faster social turns into leads.
What if we don't have time to create content or manage this ourselves?
That's exactly why you hire us. We create the content calendar, take the photos, write the captions, post daily, respond to comments, and manage the review workflow. Your team's only job is approving final visuals and executing the 2-minute post-job review request. You focus on building; we handle the narrative. Most clients spend 2–3 hours per month on coordination.
Do we need to hire a full-time person or buy expensive software?
No. Our retainer includes content creation, posting, community management, and review system setup. We use industry-standard tools (Meta Business Suite, Google Business Profile, basic CRM integration) that are either free or low-cost. You don't need to hire; you need a partner who specializes in construction social and knows what converts. That's what the retainer covers.
FREE · NO COMMITMENT · 48HR TURNAROUND