Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning Los Angeles projects through social proof. You can too—without burning your budget.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Los Angeles construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
180,000 LA construction businesses. Most still hide on Google.
Los Angeles's construction and home services sector remains heavily word-of-mouth dependent, despite the metro's 180,000 SMBs and $5,500 average monthly digital spend. Most competitors aren't even on Instagram or TikTok—which means opportunity. The challenge: you're competing against agencies that *are* winning the Local Pack, and homeowners now expect to see reviews, before-and-after galleries, and active social feeds before they call. Santa Monica, West Hollywood, and the Arts District projects demand visual storytelling and community trust signals that static websites can't deliver.
The 3 places Los Angeles construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite quality work and local reputation, 85% of leads came from referrals. Google Local Pack rank was weak (position 7–9), and Instagram had 120 followers with low engagement. Owner was hesitant that social media would convert.
Launched weekly before-and-after reels on Instagram (5–8 posts/month) showcasing high-end finishes and design details; trained team to capture on-site content.
— Marcus T.
Owner, Luxury Renovations
Read the full case study →BEFORE → AFTER
Monthly new leads from social + Google · BEFORE
1–2 (organic only)
Monthly new leads from social + Google · AFTER
18–22 (mix of organic, paid, and referral)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have a predictable social media engine generating 15–25 qualified leads per month, a 4.5+ Google rating with 80+ reviews, and visible brand authority across Los Angeles—making you the trusted choice when homeowners search for contractors.
Audit & Strategy Blueprint
We analyze your current social presence, review velocity, and competitor landscape across Los Angeles. This includes a deep look at your Google Business Profile, Instagram, Facebook, and the 2–3 agencies beating you locally. We identify which channels and content types will drive the highest-value leads for your specific service area (West Hollywood, Santa Monica, Arts District, etc.).
Profile Optimization & Foundation
We optimize your Google Business Profile, Instagram, Facebook, and TikTok to be conversion-ready. This includes professional photography guidelines, keyword-rich bios, clear CTAs, and review request setup. For Los Angeles, we ensure local relevance (service area, neighborhood keywords, opening hours). We also implement a review generation system so you don't have to ask manually.
Content Creation & Community Building
We produce 2–3 pieces of original content per week tailored to construction: project before-and-after galleries, team introductions, client testimonials, educational posts (e.g., 'Why your contractor should pull permits'), and behind-the-scenes reels. Content is scheduled and cross-posted to Instagram, Facebook, and TikTok. We focus on Los Angeles neighborhoods where your leads live.
Paid Amplification & Lead Gen Campaigns
Once organic content and profiles are strong, we launch targeted paid campaigns on Instagram and Facebook to homeowners in your Los Angeles service areas. Ads showcase your best before-and-after work, testimonials, and free consultations. We A/B test creative, audiences, and CTAs to drive qualified leads at your target cost-per-lead ($120–$280).
Measurement, Reporting & Growth Optimization
Every two weeks, we review performance across social channels, paid ads, and review velocity. We track which content types, audiences, and messaging drive the most qualified leads and highest-value projects. Monthly strategy calls ensure we're pivoting based on data—not guesses. We also track competitor moves and Los Angeles market trends.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Los Angeles construction & home services brand
The median construction & home services client after 6 months
A free, personalized audit revealing exactly why competitors rank higher on Google, which social platforms will drive the most leads for your service area, and a 90-day action plan to build community trust and predictable lead flow.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results? Will we have leads in month 1?
Realistic timeline: organic reach and reviews build gradually. Expect 3–5 social-sourced leads by month 2–3 as profiles and content gain traction. Paid ads can drive leads immediately, but we focus month 1 on optimization so your conversion rate is high. By month 6, most clients see 15–25 leads/month consistently.
We're a small team. Can you handle social content creation, or do we need to create it ourselves?
We handle strategy, content planning, posting schedule, and community management. You provide direction (projects, team stories, brand voice); we create professional reels, captions, and graphics. For photography, we guide your team on how to capture job-site content (minimal effort), or we can arrange professional photo shoots quarterly.
What's the monthly investment to get results like your case studies?
Our retainer for construction & home services in Los Angeles ranges $2,500–$6,500/month depending on scope (content creation, paid ads, reviews, reporting). Most clients start at $3,500–$4,500/month and scale ads as lead volume and budget allow. We're transparent: you'll see monthly ROI (leads generated, cost per lead, conversion rate).
How do you handle reviews? Isn't it illegal to incentivize them?
We incentivize the *process* (asking), not the review itself. We implement SMS/email request systems post-job, train your team to ask verbally, and use QR codes for easy access. Paying for positive reviews is illegal, but paying your team to increase *ask rate* is standard and effective.
We're already spending $1,200/month on Google Ads. Should we switch to social?
No—integrate, don't replace. Google Ads capture high-intent searches (people actively seeking contractors). Social builds brand awareness, trust, and repeat lead flow. Most successful clients use both: Google Ads for immediate leads, social for long-term brand equity and cheaper customer acquisition. We optimize spend across both channels.
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