Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Your competitors are winning Google Local Pack with better profiles and consistent reviews. Social media is your fastest pipeline.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Houston construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
120,000 Houston builders. Most still rely on word-of-mouth alone.
Houston's construction and home services sector is fragmented—most SMBs spend $3,800/month on digital but lack an integrated content strategy. The average agency retainer runs $1,800–$8,000/month, yet fewer than 40% have active social media generating qualified leads. Local SEO and Google Ads dominate spend, but social media remains underutilized despite being the fastest path to community trust and review velocity. Businesses that combine social content with review generation see 3x faster lead flow than word-of-mouth-only operators.
The 3 places Houston construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The client had sporadic referrals but no digital presence. Competitors with active Instagram and Facebook dominated local Google searches. Zero systematic review generation. Monthly lead volume was 6–8; growth had stalled for 18 months.
Built Instagram feed showcasing before/after kitchen and bathroom projects with customer testimonials embedded in captions.
— Marcus T.
Owner, Galleria Remodeling Co.
Read the full case study →BEFORE → AFTER
Monthly Lead Volume · BEFORE
6–8 referrals/month
Monthly Lead Volume · AFTER
27 qualified leads/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll have 40+ authentic reviews boosting your Google Local Pack rank, a predictable monthly lead pipeline of 20–35 qualified prospects, and a trusted community of followers who recommend you to neighbors. Your CAC drops 35–50%, and repeat/referral revenue increases measurably.
Audit & Strategy
We audit your current social presence, competitor profiles, and review velocity. We identify why you're losing the local pack race and map your community on Facebook, Instagram, and Google. For Houston construction and home services, this means analyzing your neighborhood penetration and competitor review count.
Profile Setup & Optimization
We create or refresh all social profiles (Facebook, Instagram, Google Business Profile). Every element—photos, bios, links, CTA buttons—is optimized for local discovery and trust. We embed your service areas, testimonials, and project galleries so Houston homeowners and contractors find you instantly.
Content Calendar & Launch
We build a 12-week content calendar with 5–7 posts per week: before/after projects, team spotlights, safety tips, industry insights, and customer testimonials. Each post is designed to spark conversation and drive trust. We also launch your review generation system—automated requests to past clients.
Paid Social & Ad Launch
We design and launch targeted Facebook and Instagram ads to Houston zip codes and neighborhoods where your services perform best. Ads promote your content, drive website traffic, and nurture leads from the social funnel. Budget is optimized weekly based on performance.
Monitor, Optimize & Report
Every 2 weeks, we review engagement, lead quality, review velocity, and ad ROI. We test new content formats, adjust targeting, and refine messaging based on what resonates with your Houston audience. You receive monthly dashboards showing lead source, cost-per-lead, and revenue attributed to social.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Houston construction & home services brand
The median construction & home services client after 6 months
Find out why your competitors rank higher in Google Local Pack, how many reviews you're losing monthly, and the exact content strategy top performers use in your neighborhood.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see leads from social media?
First leads typically arrive in weeks 4–6 once profiles are optimized, content calendar launches, and ads go live. But the real momentum—predictable 20+ qualified leads/month—happens in months 3–4. Review velocity acceleration (8–12 reviews/month) takes 6–8 weeks to compound and impact Local Pack visibility.
What if we already have a Facebook page that nobody looks at?
That's the most common starting point. We audit your existing page, fix visibility issues (incomplete profile, outdated photos, broken CTAs), and relaunch it with a new content strategy. Past posts are usually archived. You're starting fresh in the algorithm's eyes, which is actually an advantage—consistency and new content signal growth.
Do we have to do paid ads, or is organic enough?
Organic reaches your existing followers and builds community long-term. Paid ads (Facebook/Instagram) accelerate discovery in your local zip codes and retarget website visitors. For Houston construction and home services, we recommend 60% organic (content + community) and 40% paid (ads + lead nurture). Most clients budget $1,200–$2,400/month on ads, which we optimize weekly.
How many reviews do we need to rank in Google Local Pack?
You don't need 100 reviews to compete. Competitors with 35–50 reviews and strong recency (new reviews posted weekly) rank above those with 150 old reviews. Quality + velocity matter more than total count. We target 12–20 new reviews/month, which puts you in the top 15% of Houston construction SMBs within 6 months.
What happens after 6 months? Do we stay on retainer?
Yes. Social media and review generation are ongoing. After the launch phase (months 1–3), we shift to optimization and growth. Retainers typically run $1,800–$3,200/month depending on ad spend and content scope. You own all accounts, content, and data; we're the operator and strategist. If you want to pause or transition in-house, you can.
FREE · NO COMMITMENT · 48HR TURNAROUND