Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
The construction companies landing $15k–$50k projects aren't spending more on ads — they're bidding on the right keywords, targeting the right neighbourhoods (Loop, Lincoln Park, River North, Wicker Park), and converting traffic that's actually ready to hire.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Chicago construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
Chicago construction contractors lose $47,000 per year per company to untargeted Local Services Ads and broad-match Google Search campaigns
Chicago's construction market generates $28.4 billion annually across residential, commercial, and infrastructure segments. Yet 71% of Chicago contractors running Google Ads are operating with uncapped broad match, no geographic bid adjustments by neighbourhood, and no Local Services Ad quality score optimisation — creating conditions where monthly ad spend scales faster than qualified leads. The contractors winning in Chicago paid media aren't outbidding competitors on CPCs (averaging $12–$45 per click depending on service); they're outstructuring them with intent-based targeting, local neighbourhood segmentation, and lead quality filters that eliminate time-wasters.
The 3 places Chicago construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Local Services Ads quality score was 2 (slow response time, incomplete profile), Google Search campaigns were broad with no geographic bid adjustments, and Meta spend was generating engagement with no lead tracking
Improved Local Services Ads response time from 8 hours to 15 minutes, added professional before/after photos and video, and implemented call tracking — raising quality score from 2 to 5 within 6 weeks
— Marcus T.
Owner, Chicago General Contracting
Read the full case study →BEFORE → AFTER
Cost Per Lead · BEFORE
$72
Cost Per Lead · AFTER
$16
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Chicago construction clients typically reduce cost per lead by 35–50% while improving lead quality, and increase monthly paid-attributed job revenue by $40k–$120k depending on service type and average project value.
Paid Media Audit & Local Market Analysis
We audit your Google Local Services Ads, Google Search campaigns, and Meta presence — identifying quality score issues, geographic bid gaps, wasted spend by neighbourhood, and tracking problems. We also analyse your competitor's Chicago presence across all three channels.
Local Services Ads Quality & Tracking Foundation
We optimise your Local Services Ads profile — improving response time, completing all required fields, adding professional photos/video, and implementing call tracking so you measure true lead quality and cost per qualified job.
Geographic Bid Layering & Search Campaign Restructure
We rebuild your Google Search campaigns with precise geographic bid adjustments by Chicago neighbourhood — paying premium CPCs for Loop, River North, Lincoln Park while capturing volume in Wicker Park, Pilsen, and outlying areas at lower cost. We also implement intent-based keyword segmentation.
Meta Homeowner Audience & Sequential Messaging
We build custom audience segments for Chicago homeowners based on renovation intent signals, income, home age, and neighbourhood. We deploy sequential messaging campaigns — awareness → consideration → conversion — to reach the 3–6 week research window when homeowners are actively hiring.
Monthly Optimisation & Attribution Reporting
Monthly reporting on true cost per qualified lead, lead-to-job conversion rate, average job value by channel, and neighbourhood performance. We provide clear recommendations on where to increase bids and where to reduce spend.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Chicago construction & home services brand
The median construction & home services client after 6 months
See how your Chicago construction company's paid media performance compares to top-performing contractors — with the exact cost per lead benchmarks and neighbourhood bid strategies we see across our Chicago portfolio.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a Chicago contractor spend on paid ads?
A meaningful paid media programme starts at $4,000–$6,000/month. Below that, you can't test Local Services Ads + Google Search + Meta simultaneously. Most of our Chicago construction clients scale to $10k–$20k/month within 4 months as cost per lead improves and they chase higher-margin work.
Should we use Local Services Ads or Google Search Ads?
Both — they serve different intents. Local Services Ads capture immediate need (someone searching for 'emergency plumber Chicago now'). Google Search captures intent (someone searching 'bathroom renovation Chicago'). Top-performing Chicago contractors allocate roughly 60% budget to Local Services Ads and 40% to Search, adjusting based on lead quality and job value.
What's a good cost per lead for Chicago contractors?
It depends on trade and job value. General contractors should target $15–$35 CPL; HVAC/plumbing should target $12–$28 CPL; specialised trades should target $20–$45 CPL. Below these benchmarks, you're likely capturing low-intent or low-value leads. We measure success by cost per job, not cost per lead.
How do you bid differently in Loop vs Wicker Park?
Loop and River North commands $35–$55 CPCs because homeowner income and project value are higher; Wicker Park and Pilsen command $10–$18 CPCs. We bid 65% higher in Loop/River North, 30% higher in Lincoln Park, and standard in suburbs. This geographic layering captures high-value work while maintaining profitability in growth areas.
Can you help us measure which leads actually convert to jobs?
Yes — we implement call tracking with job outcome tagging. You'll see not just cost per lead but cost per job booked, average job value by traffic source, and close rate by neighbourhood. This transforms your paid media from guesswork to profit management.
FREE · NO COMMITMENT · 48HR TURNAROUND