Built for Construction & Home Services Brands That Have Outgrown Their Last Paid Marketing Agency.
Your paid marketing should work harder. Most doesn't. Let's fix that with data-driven strategy built for construction and home services.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Austin construction & home services is a different game.
We’ve run Paid Marketing here. We know what it takes.
58,000 Austin contractors competing for the same leads
Austin's construction and home services market is fragmented. Most businesses still rely on word-of-mouth and outdated referral networks, leaving paid channels severely underutilized. Your competitors who've invested in Google Ads, Facebook, and local paid strategies are capturing 3–5x more qualified leads. The digital maturity gap in this sector is massive—and it's your advantage if you move first.
The 3 places Austin construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Generating consistent bathroom renovation leads without heavy reliance on Google Local Pack (where they ranked 4th–5th). Monthly ad spend was scattered across three agencies with no unified strategy. Cost per qualified lead sat at $160–$200, and conversion rates were unclear due to poor tracking.
Consolidated all paid channels into single Google Ads and Meta account with unified conversion tracking tied to job close data
— Michael T.
Owner, Bathroom Remodeling Company
Read the full case study →BEFORE → AFTER
Monthly leads from paid channels · BEFORE
8–12 leads/month
Monthly leads from paid channels · AFTER
22–28 leads/month (at lower cost per lead)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have predictable, profitable paid traffic feeding your sales pipeline. You'll know exactly which channels deliver jobs at what cost, and you'll have eliminated the guesswork.
Audit & Strategy
We analyze your current paid presence (Google Ads, Facebook, reviews, landing pages) and benchmark you against top performers in Austin's construction market. We identify which traffic sources are actually producing jobs and which are hemorrhaging budget. This includes a deep dive into your Google Business Profile and competitor positioning.
Foundation & Targeting
We fix your targeting and audience architecture. This means setting up proper conversion tracking (which most contractors don't have), creating service-specific audiences, and building lookalike segments from your best past clients. For Austin, we also optimize for hyperlocal intent (zip codes where margins are highest).
Copy & Creative Refinement
We write and test ad copy that speaks to your actual service buyers—not generic contractor speak. Each ad emphasizes trust signals (licenses, reviews, warranty) and creates urgency around availability or seasonal demand. We build service-specific landing pages that convert at 2-3x industry average.
Launch & Optimize
Campaigns go live with a measured spend ramp. We monitor daily performance, pause underperforming keywords, scale winning segments, and adjust bids based on conversion data—not impressions or clicks. This is where discipline separates top 15% contractors from the rest.
Review & Scale Strategy
After 60 days of data, we review lead quality and cost metrics with you. We identify which campaigns and keywords are producing profitable jobs, then double down. We also build your review generation system so your organic (non-paid) authority increases and paid costs decline naturally over time.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Austin construction & home services brand
The median construction & home services client after 6 months
See exactly where your paid budget is leaking and which channels should be getting more of your money. This is the same audit we run for clients—custom to your business, zero fluff.
Median result across 12 construction & home services Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a construction or home services business in Austin spend on paid marketing?
Austin construction and home services businesses average $4,500/month on paid ads, but that's often inefficient spend. We typically recommend starting with $2,500–$5,000/month for a focused strategy, then scaling based on profitable channels. The goal is ROI, not budget size. A $2,000/month campaign with 3:1 ROAS beats a $7,000/month campaign with 1.2:1 ROAS every time.
Why should I invest in paid ads if I get referrals?
Referrals are valuable, but they're also unpredictable and unscalable. Paid ads give you control over lead volume and timing. Most Austin contractors use paid to fill the gaps between referrals and to reach customers who would never hear about them through word-of-mouth. Referrals + paid ads = consistent revenue and ability to grow.
How do you measure whether a paid ad actually produced a job?
Conversion tracking. We connect your ad platforms (Google Ads, Meta) to your CRM or estimating software so that when a lead becomes a paid job, we know which ad channel, keyword, or audience drove it. This is the only way to know true ROI. Most agencies don't do this, which is why their clients waste money.
What if I've tried Google Ads before and it didn't work?
Most construction businesses fail at Google Ads because they target too broadly, bid on low-intent keywords, or send traffic to poor landing pages. We start by diagnosing what went wrong—usually it's one of those three things. Once fixed, the same channel that burned you becomes profitable.
How long before I see results?
First 2 weeks: campaigns live and gathering data. Weeks 3-6: we optimize based on early results. Week 8-12: you see measurable improvements in lead quality and cost per lead. Most clients see positive ROI within 60–90 days if the foundational work is done correctly.
FREE · NO COMMITMENT · 48HR TURNAROUND