Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
Most rely on word-of-mouth. The ones winning? They're building communities on social media and capturing every lead.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Miami construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
95,000 Miami construction firms compete for the same customers.
Miami's construction and home services sector is fragmented—95,000 SMBs in the metro area, yet most have zero digital sales pipeline. Your competitors in Brickell, Wynwood, and South Beach are waking up to social media as a way to bypass the algorithm and reach homeowners actively planning renovations. The top service demand is social media and local SEO, and right now, inconsistent posting and no review generation system means trust deficits. Construction buyers want to see your work, your team, and proof from past clients before they call. Social media is where that story gets told.
The 3 places Miami construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong portfolio of beautiful projects, but no social media presence. 90% of leads were referrals from past clients or contractors. Owner knew they were leaving money on the table—new homeowners in the area weren't finding them.
Built content strategy around 'transformation stories'—before/after Reels showcasing their best renovations with client testimonials overlaid, posted 3x weekly to Instagram
— Marco T.
Owner, General Contractor
Read the full case study →BEFORE → AFTER
Monthly revenue from social-sourced projects · BEFORE
$0 (tracked)
Monthly revenue from social-sourced projects · AFTER
$21,200+ (consistently)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll have a proven social media engine that builds community, showcases your best work, and generates a steady pipeline of qualified leads from local homeowners actively planning renovations. By month 6, most clients see 35–50% more inbound inquiries attributed to social, and significantly higher conversion rates because trust is already established before the first call.
Audit & Strategy Sprint
We analyze your current social presence, competitor landscape in Miami, and your sales cycle. We identify which platforms your target homeowners and contractors actually use, and map where your revenue opportunities are hidden.
Brand & Content Foundation
We develop your visual brand system, content pillars (project showcases, team stories, educational how-tos), and messaging framework tailored to Miami homeowners. This becomes your 'story engine'—the structure every post follows.
Review & Social Proof System
We build an automated system to capture client testimonials, before/after project photos, and Google/Facebook reviews. This becomes the fuel for your social content and rebuilds trust with new prospects.
Content Production & Launch
Our team creates high-quality Reels, carousel posts, and Stories showcasing your completed projects, team expertise, and client wins. We launch coordinated campaigns across Instagram, Facebook, and your Google Business Profile.
Optimize & Scale
We track engagement, lead source, and proposal conversion from social. Every 2 weeks we refine messaging, posting times, and content types based on what's actually driving qualified leads for your Miami business.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Miami construction & home services brand
The median construction & home services client after 6 months
A free, data-backed guide showing you exactly what content, posting strategy, and review system the top-performing construction firms in Miami are using to generate 200–400% more qualified leads.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from what we're already doing with Google Ads?
Google Ads are transactional—someone searches 'AC repair near me' and you bid for that moment. Social media is relational—you build trust over weeks with content (project showcases, client stories, educational posts) so when someone is ready to hire, they already know you and trust you. It's also cheaper long-term because followers become repeat customers and referral sources. The best strategy uses both: social builds your brand and authority, Google Ads captures high-intent searchers at the moment they're ready to call.
We're a small construction firm with limited budget. Is social media marketing worth it?
Yes, especially for small firms. Social media is one of the few channels where a $2,000–$5,000/month investment can compete with larger competitors. Your advantage is authenticity—homeowners trust real people and real work more than slick corporate content. A consistent social presence (3–4 posts/week + review generation) builds brand authority that paid ads alone can't buy. Most small construction firms we work with see ROI within 90 days and reduce reliance on expensive Google Ads.
How long before we see actual leads from social media?
Most clients see measurable lead increase within 60–90 days. The timeline depends on consistency (are we posting 3x/week?) and audience size (how many followers do you have?). Week 1–4, you're building foundation and content. Week 5–8, engagement increases and reviews start accumulating. By week 12, you're seeing repeat inquiries from people who've been following you. The key is consistency—sporadic posting won't work. We handle the execution so you can focus on the business.
What if we don't have professional photos or videos of our past projects?
That's actually common, and we solve for it. We work with your existing photos, smartphone videos, and we can produce professional-quality content during active job sites (with client permission). Many of our best-performing posts are authentic, real-time content—technician solving a problem, team on-site, before/after transformations. Polished doesn't always win in construction. Real and relatable does. We'll guide you on what to capture going forward and how to repurpose what you already have.
How much time will this take from our team?
Minimal. We handle content creation, posting, community management, and review follow-up. What we need from you: 15 minutes/week to provide us with recent project photos/videos, and 5 minutes/week to approve posts before they go live. That's it. Everything else—caption writing, design, scheduling, responding to comments, requesting reviews—we manage. Your team stays focused on running the business; we run the social engine.
FREE · NO COMMITMENT · 48HR TURNAROUND