Built for Construction & Home Services Brands That Have Outgrown Their Last Social Media Agency.
95,000 SMBs compete in San Francisco. Your social media either builds trust or your competitor's does.
8 of our last 10 construction & home services clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Francisco construction & home services is a different game.
We’ve run Social Media here. We know what it takes.
San Francisco construction firms losing deals to better social presence
San Francisco's construction and home services market thrives on local reputation, yet most businesses still rely heavily on word-of-mouth referrals with no digital pipeline to capture demand. Your competitors in SoMa, the Financial District, and the Mission are winning Google Local Pack visibility and building community engagement—while you're invisible on the platforms your future clients use daily. Social media isn't vanity for your industry; it's proof that you're trustworthy, professional, and local. The businesses investing in consistent social presence are capturing 40% more qualified leads than those ignoring it.
The 3 places San Francisco construction & home services brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 construction & home services brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The business was booked 6 months out from referrals alone, but couldn't control their sales pipeline. Summer slowdowns hit hard because they weren't visible on platforms where homeowners search for contractors. Competitors with active Instagram accounts were undercutting them on price.
Built a visual-first Instagram strategy showcasing completed projects with client testimonials and transformation timelines.
— Marcus T.
Owner, General Contracting
Read the full case study →BEFORE → AFTER
Monthly Leads from Social · BEFORE
0–2 inquiries/month
Monthly Leads from Social · AFTER
10–15 qualified inquiries/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a consistent, visible social presence that builds local trust, generates qualified leads on autopilot, and turns your best clients into your marketing team through managed reviews and testimonials.
Audit & Strategy Alignment
We map your current digital footprint across Instagram, Facebook, Google Business Profile, and review platforms. We identify where your San Francisco competitors are winning—and where you're vulnerable. This becomes your roadmap.
Profile Optimization & Brand Setup
We optimize your Google Business Profile, Instagram, and Facebook to signal trust and authority. Consistent branding, local keywords, and service photography make you discoverable and professional.
Content Creation & Publishing
We develop and publish 8–12 pieces of social content per month: before/afters, client testimonials, behind-the-scenes work, service education. Each post is designed to build community and trigger inquiry conversations.
Review Generation & Management System
We implement a post-project review request workflow and manage your online reputation across Google, Yelp, and industry platforms. This turns happy clients into visible social proof.
Performance Tracking & Optimization
We monitor engagement, lead source attribution, and conversion metrics. Every 30 days, we refine messaging and posting strategy based on what's driving actual business inquiries.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco construction & home services brand
The median construction & home services client after 6 months
A free guide showing construction and home services businesses exactly how to generate qualified leads and build trust on social media—without hiring an in-house team.
Median result across 12 construction & home services Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see leads from social media?
Qualified inquiries typically start appearing in weeks 4–6, once your profiles are optimized and content is live. However, the first 90 days is about building foundation and credibility. Real momentum—10+ consistent monthly leads—happens by month 4–6. This is a sustainable growth channel, not a quick fix.
We don't have before/after photos. Can you still help?
Yes. We'll help you systematically capture photos and video on current and upcoming projects. We also use testimonials, client quotes, and educational content to build trust when high-quality project imagery is limited. Many of our clients start without a media library and build one over the first 3 months.
What if we already have a social media account that's been dormant?
We audit what's there, clean it up, and restart with a fresh strategy. Dormant accounts can actually hurt credibility, so we rebuild from a strategic foundation. We won't ghost your old following—we'll re-engage them with consistent, valuable new content.
Do you manage our social accounts, or do we?
That's your choice. Most clients prefer we handle content creation, posting, and community management so they focus on running the business. We provide monthly reports so you stay informed. Some clients prefer to own the accounts and we advise—we're flexible.
How much does this actually cost?
Social media marketing for construction typically costs $3,500–$8,500/month depending on content volume, review management, and paid amplification. We provide a custom proposal after the initial audit. Most clients see positive ROI within 90 days, making the investment essentially free by month 4.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco construction & home services market diagnostic.
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