Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
The salons, cosmetics brands, and aesthetic clinics winning in London's £14.8B beauty market aren't spending more on ads — they're targeting smarter, converting existing demand faster, and building predictable customer acquisition loops that work across Instagram, Google, and TikTok.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
London beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
London beauty brands waste £3.2M per year on unoptimised Meta and Google Ads while their competitors hit 6x+ ROAS
London's beauty industry spans luxury salons in Mayfair and Knightsbridge, high-street cosmetics retailers across West End and Shoreditch, independent aesthetics clinics in Soho and Canary Wharf, and D2C skincare brands shipping nationwide. Yet 72% of London beauty brands running paid media have zero attribution between booking platforms and ad platforms, are bidding on competitor keywords without strategy, and are running brand-unsafe placements on Meta that destroy customer trust. The brands scaling sustainably in London aren't outspending competitors; they're building trust-first funnels where paid media feeds booked appointments and repeat customer revenue, not vanity metrics.
The 3 places London beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Search campaigns were generic ('botox London', 'dermal fillers'), Instagram was optimising for engagement instead of bookings, and no conversion tracking between ads and booking system meant all decisions were guesses
Restructured Google Search into high-intent verticals: specific treatments (liquid facelift, anti-wrinkle injections) + geography (Knightsbridge facials, Chelsea aesthetics) with landing pages matched to each
— Sarah M.
Clinic Director, Knightsbridge Aesthetics
Read the full case study →BEFORE → AFTER
Cost Per Booking · BEFORE
£52
Cost Per Booking · AFTER
£18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, London beauty clients typically reach 4–6x ROAS on Google Search, 3–5x on Instagram, and 2.8–4x blended — with clear visibility into which ads are driving actual appointments and sales. Most report 50–70% reduction in wasted spend within the first 90 days.
Beauty-Specific Paid Media Audit
We audit your Google Search campaigns, Instagram/Facebook Ads, and any TikTok or Pinterest activity — specifically examining keyword strategy, audience segmentation, creative-to-intent match, and booking platform integration. Most London beauty brands have 10–18 fixable issues in the first week.
Conversion Tracking & Booking Platform Integration
We implement server-side conversion tracking from Google Ads and Meta into your booking system (Mindbody, Acuity, Calendly, etc.) and ecommerce platform. This is the foundation — you can't optimise what you can't measure. Most London beauty brands discover 35–50% of conversions are invisible without this integration.
Campaign Restructure for Beauty Verticals
We rebuild campaigns around actual customer intent: service discovery (salon treatments, aesthetics), product discovery (skincare, cosmetics), and price-comparison searches. Each vertical gets separate messaging, landing pages, and bid strategies anchored to actual appointment/revenue data.
Trust-First Creative Testing
Beauty customers make decisions on trust, results, and social proof. We test before/after imagery, client testimonials, credentials and certifications, and results-focused messaging. Instagram Ads get creative testing cycles with 3–5 variations per week; Google gets message matching to keyword intent.
Monthly Attribution Reporting & Budget Allocation
We report on true CAC (cost per acquisition) by channel and campaign — not platform-reported metrics. This tells you where to scale (and where to cut) based on actual booked appointments or product sales, repeat customer lifetime value, and profit contribution.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a London beauty & medspa brand
The median beauty & medspa client after 6 months
See how your beauty salon, cosmetics brand, or aesthetics clinic's paid media performance compares to top performers in London — with exact booking benchmarks, ROAS targets, and the client acquisition costs we see across our London beauty portfolio.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should a London beauty salon or clinic spend on paid ads?
A meaningful paid media programme for a salon or clinic starts at £3,500–£5,000/month ad spend. Below that, Meta's algorithm can't gather enough conversion data to optimise effectively. Most of our London beauty clients scale to £8k–£18k/month within 6 months as ROAS improves and bookings become predictable.
Is Google Search or Instagram Ads better for beauty?
Both serve different roles. Google Search captures people actively searching for specific treatments or products — high intent, ready to book or buy. Instagram creates demand through visual discovery and before/after imagery — reaching people who don't know you yet but match your customer profile. Top-performing London beauty brands use both, typically allocating 50% to Google and 50% to Meta/Instagram, adjusting by conversion data.
How do you track paid ads if I use a booking system like Mindbody or Acuity?
We implement server-side conversion tracking that connects Google Ads and Meta directly to your booking system API — so every booked appointment is attributed back to the ad that drove it. This gives you true CPA (cost per acquisition) by channel. Most London beauty brands discover Instagram actually generates cheaper bookings than Google paid search once tracking is accurate.
What's the difference between targeting 'botox London' and 'botox Knightsbridge'?
Massive difference in conversion and trust. 'Botox London' captures price shoppers and comparers; 'botox Knightsbridge' captures people already in that area, likely higher income, higher trust in luxury positioning. We segment campaigns by London neighbourhood/postcode — City, West End, Shoreditch, Canary Wharf, Soho each have different customer profiles and willingness to pay. Luxury salons win on geo-specificity.
Can you help with TikTok Ads for beauty?
Yes — if your target customer is 18–35, TikTok Ads are highly effective for skincare, cosmetics, and trend-led treatments. Beauty is one of TikTok's strongest verticals. We manage TikTok as part of a full-funnel strategy — often seeding UGC and creator content alongside paid ads, which outperforms brand-only creative.
FREE · NO COMMITMENT · 48HR TURNAROUND