Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
68,000 SMBs in Birmingham spend £2,400/month on digital. Most miss 70% of high-intent traffic. We fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Birmingham beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Instagram budget isn't reaching searchers ready to book.
Birmingham's Beauty & MedSpa sector relies heavily on Instagram and word-of-mouth, leaving Google Maps and paid search largely uncontested. Walk-in referral models break at scale—your growth stalls without systematic acquisition. Competitors in Digbeth and Brindleyplace are already claiming 'near me' searches. The window to dominate local paid channels is open, but closing fast.
The 3 places Birmingham beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram drove awareness but not bookings. Competitors dominated 'injectables near me' and 'skin treatments Birmingham' searches. The clinic spent £2,800/month and couldn't scale beyond referrals and walk-ins.
Built Google Ads campaigns targeting high-intent service keywords (Botox, dermal fillers, chemical peels) with location modifiers
— Sarah M.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly Bookings from Paid Ads · BEFORE
12–14
Monthly Bookings from Paid Ads · AFTER
28–31
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you stop thinking about budget and start thinking about available inventory. You know your cost-per-lead, your conversion rate, and your lifetime value. You can scale predictably—or pause and protect margin. That's what data-driven Paid Marketing does for Birmingham Beauty & MedSpa.
Audit Your Traffic Gaps
We map exactly where your competitors rank, what keywords you're missing, and which high-intent searches have zero paid presence. For Beauty & MedSpa in Birmingham, this reveals the 'near me' opportunities your current Instagram-only strategy ignores. You'll see the financial opportunity in one clear report.
Build Conversion Infrastructure
Before we spend a single pound, your website needs to convert searchers into leads. We implement proper call tracking, form optimization, and landing page setup so every click is measurable. This is non-negotiable for Beauty & MedSpa—your client books appointments, not generic 'conversions'.
Launch High-Intent Paid Campaigns
We build Google Ads campaigns targeting high-intent keywords ('Botox Birmingham', 'laser hair removal near me', 'dermal fillers Digbeth') and set up Google Maps ads for local visibility. Meta campaigns run in parallel for retargeting warm traffic. Everything is tagged and tracked to your conversion system.
Optimize & Scale Based on Data
First 30 days reveal which campaigns and keywords drive real bookings. We kill underperformers, scale winners, and refine audience targeting. For Beauty & MedSpa, this means identifying which services (facials vs. injectables vs. laser) drive the best ROI—then doubling down.
Lock in Sustainable Growth
Once CPL stabilizes below your break-even point, we document the winning formula and implement systems to maintain it. You're no longer guessing—you know exactly what £1 spent on Paid Marketing returns. This repeats every month.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham beauty & medspa brand
The median beauty & medspa client after 6 months
Stop leaving money on the table. Download the 7-point checklist top-performing clinics use to scale bookings predictably—and identify exactly where your budget is leaking.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results?
Google Ads typically show intent within 2–3 weeks (clicks, impressions). First bookings usually arrive by week 3–4. By week 8–12, you'll see enough data to optimize confidently. Beauty & MedSpa conversion cycles are fast—most people book within 3 days of clicking an ad.
What's the minimum budget to make this work?
We recommend £1,500–£2,000/month minimum to test properly across Google Ads + Maps + Meta. Below that, you can't generate enough data to optimize. Most Birmingham clinics we work with start at £2,400–£3,000/month and scale from there based on results.
Do you guarantee results?
We guarantee effort and transparency, not outcomes. We've hit 3.2x ROAS on average—but your results depend on your conversion infrastructure, offer, and market position. We'll tell you in week 2 if your offer is the problem, not the ads.
Will this replace my Instagram strategy?
No. Instagram still builds awareness and community. We complement it. Most clients we work with run Instagram for brand-building and Google/Maps for conversion. Think Instagram as your top-of-funnel awareness, Paid Search as your bottom-of-funnel intent capture.
What if I'm already running Google Ads but not seeing ROI?
That's common. Most in-house or inexperienced campaigns waste 50–60% of budget on poor keyword targeting, bad landing pages, or non-existent conversion tracking. We audit your account free in week 1 and show you exactly where the leak is. Usually it's fixable within 2–3 weeks.
FREE · NO COMMITMENT · 48HR TURNAROUND