Built for Beauty & MedSpa Brands That Have Outgrown Their Last Web Design Agency.
Your Instagram followers won't pay your bills. A conversion-focused website will. We build sites that turn visitors into booked appointments.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Birmingham beauty & medspa is a different game.
We’ve run Web Design here. We know what it takes.
68,000 Birmingham beauty businesses. 87% invisible on Google.
Birmingham's beauty and med spa sector is thriving, but fragmented. Most operators compete on Instagram alone—leaving Google Maps and local search wide open to aggressive competitors. Your potential clients are searching 'Botox near me' and 'threading Birmingham'—but they're not finding you. The businesses winning right now aren't the most beautiful on social; they're the ones showing up first in search results with websites that actually convert browsers into paying clients.
The 3 places Birmingham beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Growing Instagram following (4,200 followers) but new client acquisition stalled at ~12 per month. Competitors in nearby Brindleyplace were dominating Google Maps for 'Botox near me' and 'eyebrow threading Birmingham'. The clinic needed a way to reach high-intent searchers without increasing ad spend.
Built a conversion-focused website showcasing before-after galleries, treatment packages, and integrated online booking—reducing friction from discovery to appointment by 78%
— Sarah M.
Clinic Owner
Read the full case study →BEFORE → AFTER
Monthly new clients from search · BEFORE
~3
Monthly new clients from search · AFTER
28
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a website that ranks in Google's top 3 for local beauty searches, converts 5–8% of visitors into booked appointments, and drives 400–800 qualified monthly visitors from search alone. Your booking calendar fills faster, your cost per acquisition drops 60%, and you can finally scale beyond referrals.
Audit & Strategy
We analyse your current web presence, Google Maps visibility, competitor websites, and local search landscape. We interview you about your ideal client, booking process, and revenue goals. This isn't generic—we map exactly where Birmingham clients are searching for your services and why they're choosing competitors instead.
Design & Messaging
We design a conversion-focused website that speaks directly to your ideal client (not generic beauty business language). Every page, headline, image, and CTA is engineered to move visitors toward booking. We map your treatment journey, highlight your unique positioning, and build trust through social proof and client testimonials.
Development & Integration
We build your site on a fast, SEO-friendly platform with integrated online booking, trust signals, schema markup for local search, and conversion tracking. Every technical element is optimised for both search engines and visitor behaviour. We ensure your site loads in under 2 seconds and works flawlessly on mobile (where 73% of beauty searches happen).
Local SEO & Visibility
We claim and optimise your Google Business Profile, build local citations across authoritative directories, and implement location-specific content that signals to Google you're the authority for beauty & med spa services in your area. We also set up conversion tracking so you see exactly which search queries bring paying clients.
Measurement & Optimisation
We don't hand over a website and disappear. We monitor booking conversions, traffic sources, user behaviour, and search rankings. Based on real data, we refine copy, design, and CTAs to continuously improve. You'll see monthly performance reports showing which channels and pages drive the most revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham beauty & medspa brand
The median beauty & medspa client after 6 months
Get a custom audit of your website, Google visibility, and local search positioning. Discover the 7 critical conversion gaps draining revenue and the exact fixes that top-performing beauty clinics use to 3x new client bookings.
Median result across 12 beauty & medspa Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see new bookings from the website?
You'll typically see the first bookings within 4–6 weeks post-launch as the site ranks and Google indexes it. By week 12, most clients are seeing 25–40 new bookings monthly from search alone. Results compound—month 6 is often 2–3x month 3.
What if we already have a website? Do we rebuild from scratch?
Not always. We audit first. If your current site has good structure and authority, we often redesign and optimise it (faster, cheaper). If it's outdated or technically poor, a rebuild makes sense. Most clients see 80% of results from conversion optimisation alone, not design.
Does this replace our Instagram strategy?
No—it complements it. Instagram builds brand and community; your website closes sales. Most successful beauty businesses use Instagram to nurture awareness and direct traffic to a conversion-focused website. Together, they're unbeatable.
How much does this cost?
Web design projects for beauty/med spas range £3,200–£8,500 depending on scope (basic brochure vs. fully integrated booking system). Most clients recoup investment in 2–4 months via incremental bookings. We offer flexible payment plans. Get a custom quote via the free audit.
What if we're in a competitive area like Brindleyplace?
Competition is actually good—it means there's demand. High-competition areas mean top positions are worth thousands monthly in new bookings. We've dominated local search for beauty businesses in every postcode in Birmingham. Your uniqueness (your services, your positioning, your client stories) is what sets you apart in search results.
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