Built for Beauty & MedSpa Brands That Have Outgrown Their Last SEO Agency.
You've built a beautiful brand on Instagram. But Google Maps is where clients actually search for you. Let's fix that.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Birmingham beauty & medspa is a different game.
We’ve run SEO here. We know what it takes.
68,000 beauty businesses in Birmingham. Most are invisible online.
Birmingham's Beauty & MedSpa sector is booming, but fragmented. Most competitors rely entirely on Instagram and word-of-mouth, leaving Google Maps and organic search wide open. Clients searching 'facial near me' or 'laser treatment Birmingham' are finding your competitors instead. The digital maturity gap is your advantage—act now, and you'll own local search before the market catches up.
The 3 places Birmingham beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competitors ranked #1–3 for 'advanced facials Birmingham' and 'HydraFacial near me'. Client was trapped in the Instagram cycle: high ad spend, inconsistent bookings. No one searching Google Maps could find them.
Rebuilt service pages with long-form, treatment-specific content ('HydraFacial in Digbeth: Cost, Results, Booking'). Targeted 'near me' variations with local schema markup.
— Sarah M.
Clinic Director
Read the full case study →BEFORE → AFTER
Monthly Organic Bookings · BEFORE
3–4
Monthly Organic Bookings · AFTER
16–18
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll rank in the Google Local Pack for 5–8 high-intent keywords in your area, drive 400–600+ monthly organic visitors, and own the first page for your core services. Leads arriving via search have higher intent, lower acquisition cost, and book faster than social referrals—turning SEO into your most reliable growth channel.
Audit & Strategy
We audit your current Google presence, service pages, and local listings. We identify which high-intent keywords your competitors rank for but you don't (e.g., 'Botox in Digbeth', 'HydraFacial near Brindleyplace'). We map out a 12-month roadmap specific to your service mix and local market.
Technical & On-Page Fixes
We optimise your site structure, fix crawl errors, and implement schema markup (LocalBusiness, Service, FAQPage). Each service page gets rewritten with local intent: 'Microdermabrasion in Birmingham', 'Luxury facials near Brindleyplace', etc. Google now understands exactly what you do and where.
Local Authority & Citations
We claim, verify, and optimise your Google Business Profile. We audit and correct your NAP across 12+ citation sources (Apple Maps, Yelp, local directories). We build local citations in high-authority beauty and wellness directories unique to Birmingham.
Content & Authority Building
We create 8–12 pillar content pieces targeting high-intent local keywords: 'Best HydraFacial clinics in Birmingham', 'Laser hair removal cost guide for Midlands clients', etc. We build backlinks from local news, beauty blogger partnerships, and industry directories to establish topical authority.
Monitoring & Optimisation
We track rankings, traffic, and conversions weekly. We monitor your Google Business Profile for new reviews and respond strategically. We A/B test CTAs and calls on your service pages to increase booking rate. Monthly reporting shows exactly what's working and where to double down.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Birmingham beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly what top-performing clinics in your area are doing (and what you're missing). This checklist covers the 18 critical SEO factors that separate clinics ranking in the Google Local Pack from those invisible below the fold.
Median result across 12 beauty & medspa SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from SEO?
First wins (top 10 rankings for low–medium difficulty keywords) typically appear within 6–10 weeks. Full momentum (top 3 local pack positions and 400+ monthly organic visitors) usually lands between 4–6 months. This depends on your starting point and competition level. We'll set clear monthly milestones in your strategy session.
Why does SEO matter more than Instagram ads for a beauty clinic?
Instagram reaches people who may or may not want to book. Google reaches people actively searching 'facials near me' or 'laser treatment Birmingham'—high intent. Instagram ads cost £1.50–£3.00 per click; Google organic is free per click after ranking. Over 12 months, one ranks page 1 and owns traffic. The other requires constant spend.
How much does SEO cost, and how long is the commitment?
Retainers for beauty and MedSpa clinics typically range from £1,200–£2,500/month, depending on competition level and scope (single location vs. multiple). We recommend a minimum 6-month commitment to see meaningful results. Many clients continue 12–24+ months once they see ROI.
Do I still need to run Google Ads if I'm doing SEO?
Not necessarily. Many of our clients cut or pause Google Ads once organic traction kicks in (months 4–6). However, some run both strategically: organic captures branded and comparison searches; Ads fill gaps on high-intent, high-cost keywords. We'll recommend the mix that maximises your ROI.
What if my competitors are already ranking? Can I beat them?
Yes. Most Birmingham beauty businesses have weak SEO—poor reviews, thin service pages, no schema markup. If a competitor has 15 reviews, we can help you reach 60+. If their service pages lack keyword targeting, we outwrite them. We've consistently ranked clients ahead of established competitors within 4–6 months.
FREE · NO COMMITMENT · 48HR TURNAROUND
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